10 Simple Techniques To Make Your Ad Get Powerful Attention

1. Make your ad's keywords and phrases standout by enlarging the text. This technique works wonders with headlines and sub headlines.

2. Make your products list of benefits and features stand out by using a symbol in front of each of them. The symbol could be a dash, solid circle, star, etc.

3. Use sub headlines to break up your ad copy and to capture a skimmers eye. You could make them even more powerful by highlighting them with color.

4. Use attention grabbing adjectives to describe your product. For example sizzling, incredible, high power, ultramodern, killer, eye popping, etc.

5. Place attention grabbing pictures above and within your ad copy. A powerful technique is to use before and after pictures of people using your product.

6. Use a headline that catches the attention of your target audience. One of the most effective ways is to use a free offer as your headline.

7. Place colorful graphs, pie charts and other charts in your ad copy. Use charts that will grab a persons eye and also support your product claims.

8. Highlight buying incentives like free bonuses and money back guarantees. You could place them in boxes or in front of a different colored background.

9. Use short sentences or sentence fragments in the body of your ad copy. A short burst of words can catch a skimmers eye with one quick glance.

10. Highlight all the important keywords and phrases in your ad copy. You could use bolding, underlining and color to highlight the important words.

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In The News:


Voice of America

McCain to spend advertising money in Minnesota
The Associated Press - 6 hours ago
... will begin airing Monday in the state and will also appear on national cable and in the 11 states where he has maintained an advertising presence. ...
DFLers leave Denver with reasons for optimism Pioneer Press
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Washington State Lottery is selecting new advertising agency
Bizjournals.com, NC - 11 hours ago
The finalists for the contract were Dave Syferd & Partners and Jones Advertising, Interpublic Group’s TM Advertising and Omnicom Group’s DDB. ...

CNET News

Google to go ahead with Yahoo deal: report
Reuters - 9 hours ago
(Reuters) - Google Inc., facing a US Justice Department probe of its search-advertising partnership with Yahoo Inc., will proceed with the agreement by ...
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Good Life China (GLCC) Completes Advertising Production
FOXBusiness - 14 hours ago
... (GLCC) http://www.goodlifechina.com/ is pleased to announce that it has finished production on a multi-media advertising campaign that will include TV, ...

From an advertising section
San Jose Mercury News,  USA - 12 hours ago
Saab s size matters: It has been a fairly standard practice in the automotive industry to make every new iteration of a model slightly larger than its ...

Rightmove Net Income Increases on Gain in Advertising Revenue
Bloomberg - 23 hours ago
Rightmove is taking advertising business from local and regional newspapers by charging less and about 90 percent of all new and existing homes for sale in ...
Estate agency casualties will mount, claims Rightmove Telegraph.co.uk
'Major downturn' for property market ITN
Rightmove gains as home sellers gravitate to the net Finance Markets
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Report: 2Q good for tourism
Bizjournals.com, NC - 10 hours ago
Some of the advertising dollars were spent enticing Florida residents to take an in-state overnight trip. The organization also began an out-of-state ...
Florida tourism up 1.2 percent in 2nd quarter BusinessWeek
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The benefits of advertising
SmartBrief, DC - 12 hours ago
Advertising Age (08/25) Want to dig deeper? SmartBrief brings you news, research, and other information related to this issue. To track this topic, ...
Tips and checklists from search engine optimization expert SmartBrief
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Indiatimes to start mobile advertising service by year-end
Business Standard, India - 17 hours ago
Com is planning to launch an advertising service on mobile phones by the end of this year. "The service 'Adringles' is based on ring back tone medium which ...

Canada.com

Microsoft web browser that covers its tracks could hit Google’s ...
Times Online, UK - Aug 27, 2008
Google, Yahoo! and Microsoft are fighting for bigger shares of the world’s internet advertising market, which is estimated to be worth $40 billion a year ...
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