Choosing a Print Mail Dealer

"Print & Mail is a type of service that is
popular among small mail order operators.
It is an inexpensive way to get your ad
material printed and mailed to people.

The following is a brief article on how you
can effectively select a reliable dealer."

A direct-mail campaign is EXPENSIVE! There are many ways to cut the cost
of your mailings. Bulk mail, SASE's, and many other ways. One of the best
ways to lower your mailing costs, though, is by using a PRINT & MAIL DEALER.

Print & mail dealers do exactly what their name describes. They can take
your ads, usually 8 1/2 x 11 flyers, print them and mail them to names drawn
from a mailing list. Their services are quite inexpensive, sometimes
costing close to what your local printer would charge for printing alone.
How is this?

A print & mail business runs something like this. When the dealer receives
an order from a customer, for example, 1000 8 1/2 x 11 flyers, printed &
mailed, he will print the flyers on one side of the paper, with HIS flyer
on the back.

Thus, anyone who receives the customer's flyer will also get the dealer's
flyer. This cuts his advertising costs. Then, he will assemble a group of
different orders together into one mailing. This could as little as two
pages, to as large as 50 pages. These are bulk mailed to names drawn from
a mailing list, usually of opportunity seekers or mail order enthusiasts.
They could also be mailed out to those who have responded to ads the print
& mail dealer has placed.

How can you be sure a print & mail dealer will do a good job for you? There
are four things you should do when dealing with a print & mail dealer for
the first time. The first two should be done when shopping for a dealer,
the other two are done after your first order is placed.

First, send the dealer a request to be added to his mailing list. You
should then receive his next mailing. If you don't want to wait for a
bulk mail, send a few first-class stamps, and you'll probably receive it
quicker. Look through the mailing and observe the printing quality. Is
it smudgy, smeary and hard to read, or is it crisp and clear? If the
printing straight, or crooked? Keep in mind, the quality of the mailing
you receive will probably be the quality of YOUR flyer if you use this
dealer. Do this for a number of dealers and you will quickly be able to
determine which will give you the best print quality.

Second, find out what type of names the dealer is mailing to, and where
they come from. For best results, make sure the dealers name are fresh.
The best mailing lists in mail order are made up of people who have bought
within the past 30 days. Anything over 90 days old shouldn't be used.
Reputable print & mail dealers shouldn't have a problem with providing
this information.

Third, when you place your printing order, request a checking copy. This
is a copy of the bulk mailing, sent to you. You can then see exactly how
your printing came out, the other offers surrounding yours, and your
position in the mailing.

Finally, you should also request proof of mailing. When you mail a bulk
mailing at the post office, they will provide you with a receipt listing
the date and the number mailed. Request that a photocopy of this be mailed
to you with your checking copy. Not all dealers will do this, but the
reputable ones should have no problem with it.

If everything looks good, and you sent a good offer to be distributed, you
should get favorable results. This report is not meant to say that a lot
of print & mail dealers are disreputable. Most use high quality lists and
produce top notch printing. Otherwise, they'd never get return customers.
Just be sure that you "look before you leap."

Copyright 2004 by DeAnna Spencer

Note to editors:
To show my appreciation to the editors that use my articles, I offer a free solo ad. Simply send an email to me by using the form on the contact me page on my website to tell me the url the article was used on or send me a copy of the ezine it was used in.

This article may be redistributed freely on the Internet as long as the resource box remains intact.
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
DeAnna is the publisher of the ezine, Prospecting and Presents.
Subscribers get one free ad per week.
Subscribe today by visiting http://www.pnewsletter.com
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$

---

6 Must-Have Elements of a Powerful Brochure

Most brochures that businesses put out today end up doing... Read More

Advertising Inserts

One of the best and easiest ways to advertise without... Read More

Whats The Frequency?

The more things change, some say, the more things stay... Read More

Vinyl Banners for the Right Occasion

The sinage marketplace is competitive! Consequently, some companies are going... Read More

Advertising Primer for Fast Learners

Advertising, when done well is a very effective way to... Read More

Radio and Television Ads: Clever Vs. Annoying

Ever heard or seen a radio or television commercial that... Read More

If You Want To Get More Customers, Heres 10 Powerful Stories To Improve Your Ads

Remember, as a child lying in bed and listening to... Read More

Do You Really Need a Brochure?

Traditional brochures typically tell the story of your company, i.e.... Read More

Business Plan Appeal ? Five Rules For Writing Attention Grabbing Headlines

The success of a business plan stands or falls on... Read More

Why Would Anyone Want Your Business Card?

Do you remember how proud you were the first time... Read More

How To Write Super-Effective Ads and Sales Letters!

"The more things change, the more they stay the same".... Read More

5 Reasons Why Headlines Are Crucial To Your Website?s Success

Without a powerful headline, your message stands little chance of... Read More

Do Your Radio Ads Work?

Most small businesses don't have a high powered advertising agency... Read More

Creativity and Getting Outside of the Box

Sitting in front of a blank piece of paper? Wondering... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like... Read More

Is Advertising Art?

Oh Grand and Glorious Southern Guru, I am perplexed. What... Read More

What To Do With Your Business Cards

Without a plan to distribute your cards, there's no need... Read More

The Shrinking Ad Dollar

CPR CPA CTR... what does it all mean? What it... Read More

80% of All Advertising Is Wasted Due To This Common Mistake

You're flipping through this publication as you wait for your... Read More

Persistant Advertising Will Do No Harm!

From my experience, I've been on many discussion groups and... Read More

The Only Bad Advertising Is No Advertising - Or Is It?

Depending on whom you ask, you will get told many... Read More

How To Get Big Sponsorship Money for Your Band, Tour, Event or Production

Touring is a bands greatest opportunity for success. But, touring... Read More

Testimonials Convert Prospects Into Buyers

Big businesses get instant credibility with their well-known company name... Read More

Using Flyers to Advertise Your Online Business

Using flyers is one commonly overlooked method of advertising offline.... Read More

Take Advantage of Your Foes

Let's take an example that is easy to check: I... Read More