Mobile Detailers; Customer Window Displays

Mobile detailers have all types of customers, many of whom are self-employed. We know that these customers love their automobiles as most Americans and therefore love the services we provide. So much so that they will refer us new customers and tout our services. But they are willing to do much more if you ask them. Like referrals you get more when you simply ask. Let me give you another couple of ideas.

Have you ever seen a sign in the window of a business that says UPS YES/NO. Well, how about "Reflections Auto Detailing" (A Logo) with a slider for YES or NO. And on the other side a matchbox car glued to the slider handle. How about a sign that says; "No Soliciting Except For Reflections Auto Detailing" or a half sheet of paper that says; "Reflections Auto Detail Country". Your very best customers will let you put them up and it's great advertising.

Counter Displays

Little brochure packs on counters work great especially in:

Travel Agencies

Fishing Stores

Tire Shops

Equestrian Accessory Stores

Jenny Craig

Weight Watchers

Hair Salons

Dry Cleaners

Sandwich Shops

Golf Course Prop Shops

If the owner is over fifty and also a small businessperson who enjoys your energy and drive, they will usually be receptive to this idea. If they are a young hussler, they'll probably want you to pay to put a brochure pack on their counter top. If that is the case, then you should joke about doubling the price of their car wash or detail job, they'll then laugh and let you put one up. Fair is fair. If they help you, you help them. Think about some other grass roots marketing techniques for you auto detailing business.

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs

In The News:


KGET 17

Expertinent: The Biology of Negative Advertising
Newsweek - 8 hours ago
According to a recent study in the Journal of Advertising, negative campaign ads actually cause physical repulsion in viewers. But here’s what’s even more ...
• McCain, Obama campaigns pour advertising dollars into Ohio The Plain Dealer - cleveland.com
Study: Nearly all recent McCain ads were negative The Associated Press
ABC Blocks Ad From Al Gore's 'We' Campaign AdAge.com (subscription)
Indianapolis Star - MinnPost.comall 280 news articles

Gawker

Viacom, CBS warn ad market sinking results
Reuters - 1 hour ago
By Paul Thomasch NEW YORK (Reuters) - Viacom Inc and CBS Corp warned that quickly deteriorating advertising sales would slash their profits, signaling that ...
Financial crisis weighs on Sumner Redstone's media empire MarketWatch
Sumner Sales For Viacom And CBS Forbes
CBS Cuts Full-Year Profit View On Declining Ad Spending CNNMoney.com
guardian.co.uk - Wall Street Journalall 149 news articles

Viacom warns on profit as advertising sales fall
Reuters - 10 hours ago
"Given the rapid softening of the economy and the uncertainty this creates in forecasting advertising growth, we are taking the prudent step of moderating ...

CBS Says Third-Quarter Profit Fell on Weaker Advertising Sales
Bloomberg - 9 hours ago
By Rob Golum Oct. 10 (Bloomberg) -- CBS Corp. said third-quarter profit fell to 42 cents to 44 cents a share, because of weakening advertising sales. ...
CBS cuts its outlook, to take $14 billion charge MarketWatch
all 4 news articles

WA today

Advertising ban lifted on bookies
The Age, Australia - 15 hours ago
THE joint announcement yesterday by the Victorian and NSW governments on the lifting of advertising restrictions that apply to interstate bookmakers will ...
Betting giants free to spruik Melbourne Herald Sun
Open slather for bookies to hawk their wares Sydney Morning Herald
Legislation change to free-up bookie ads The Age
all 25 news articles

Sector Snap: Advertising stocks fall
Forbes, NY - 12 hours ago
AP 10.10.08, 12:08 PM ET Advertising stocks largely fell on Friday after an analyst cut estimates for two of its biggest players and reduced ad spending ...

Internet Marketing News

Google Launches In-game Advertising Platform
Internet Search Engine Database - Oct 9, 2008
By Dario Borghino A recent post in the official AdSense blog unveiled the new "AdSense for Games", the new Google-branded advertising platform that has been ...
Google adds computer games to online advertising kingdom AFP
Google's 'AdSense for Games' to tap gaming market Siliconindia.com
Google Gets Game Forbes
SmartCompany.com.au - ZDNetall 294 news articles

Reuters

Web ad sales dipped from previous quarter
The Associated Press - Oct 9, 2008
NEW YORK (AP) — US Internet advertising revenue dipped slightly in the second quarter from the previous three-month period, which likely is a ripple effect ...
Growth in revenue from online advertising slows Los Angeles Times
Internet advertising revenue up but slowing AFP
Search advertising revenues grow amid market malaise CNET News
guardian.co.uk - Scotsmanall 168 news articles

Citi Cuts Estimates on Advertising Growth
Wired News - 14 hours ago
By Meghan Keane October 10, 2008 | 8:56:08 AMCategories: Advertising Falling sales in the automobile and retail advertising sector will be offset by strong ...

WebMD Reports Strong Online Advertising Sales Growth
MarketWatch - 14 hours ago
The company expects to report that online advertising revenues increased more than 20% in the third quarter, as compared to the prior year period. ...
advertising - Google News

How to Write Ads that Pull Orders

If your ads aren't paying off then you need this... Read More

Do You Really Need a Brochure?

Traditional brochures typically tell the story of your company, i.e.... Read More

CD Business Cards- Why Use Them?

CD Business cards are the electronic version of the now... Read More

3 Elements To A Deal-Sealing Classified Ad

Have you ever wondered why your perfectly fine classified ad... Read More

5 Newspaper Advertising Myths Revealed

What I'm about to reveal are myths that most people... Read More

Buying Radio? Read This and Dont Waste Your Money

Pay close attention and make it work the best for... Read More

10 Ways to Advertise Your Business For Free!

At some point many small business owners are left with... Read More

Marketing Tips For Small Business ? Advertising That Works, Part I

Have you ever seen an ad on television that was... Read More

Is Advertising Art?

Oh Grand and Glorious Southern Guru, I am perplexed. What... Read More

Top Design and Marketing Tips from a Branding Expert

This month, we wanted to share some general tips relating... Read More

When Times Get Tough... or When to Really Advertise

The Pundits say the economy is slowly, but surely, recovering.... Read More

Why I Like The Ads I Hate!

It's been said that the antidote to liking/loving is not... Read More

Seven Ways to Kick Up the Power of Your Print Advertising - More Small Business Power Tools

If you're a retailer and the only kind of advertising... Read More

What Does Your Business Card Say?

Business cards are the most underutilized and misunderstood marketing tool... Read More

Information To Include On Your Business Card

The logo and graphic elements that you include on your... Read More

Forgot The Ad Budget? Dont Panic!

Bob is excited about his new business. He secured funding.... Read More

Secrets to Get Free Advertising

The opportunities to get free advertising for your product or... Read More

Advertising In The Local Press

There are three main reasons why I would hesitate when... Read More

The Shrinking Ad Dollar

CPR CPA CTR... what does it all mean? What it... Read More

Should Your Small Business Hire an Advertising Agency?

So, you own a small business, sales are down and... Read More

Effective Promotions Through Local Classified Sites

Today's online marketplace is extremely competitive. People want to market... Read More

Why Not Use the Humble Fax in Your Advertising Strategy?

When my daughter complained recently about the prohibitive cost of... Read More

Turn Your Ad Copy into a Goldmine!

Today, more than ever, it is crucial that your ad... Read More

Creditability In Advertising

I recently saw an ad taped to my mailbox, mind... Read More

Make the Right Advertising Decisions

Advertising is a powerful and somewhat frustrating marketing tool. It... Read More