The ONLY Type Of Advertising People LOVE!!

Can it be???

Is there advertising that people actually love?

You bet there is! And you are already very aware of it. The type of advertising I'm referring to is promotional items, also known as advertising specialties. It's anything a company would put their logo and contact information on, and then give away. They are used by many businesses all over the world to help maintain, and increase the amount of business they do with their customers every day.

Why do people love it? Because we view the item more as a gift from the giver instead of an advertising tool. Have you ever been handed a logoed scratch pad, coffee mug, pen, coaster, calendar, etc. and then said THANK YOU? Of course you have. We all have.

When you accept it, an emotional (almost an obligation to do business with) type of attachment is created in you. A kind of warm & fuzzy feeling if you will. For a long time they'll remember the gift you gave, and in order to show their appreciation to you, almost instinctively, they'll try to do more business with you. That's the secret behind this type of advertising!!!

And that's why it's The ONLY type of advertising people love. AND it'll work powerfully for you too!!

The next time you're pondering ways to increase your business, consider using promotional items.

Scott Rauber, Biz Promo, LLC - In the business of helping businesses get more business. Master of finding prospects using little or no money.

In The News:


CNET News

Why Microsoft will win Yahoo
CNNMoney.com - Jul 4, 2008
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The Age

Public will be informed on climate plan
The Age, Australia - 9 hours ago
Climate Change Minister Penny Wong has hinted at a government advertising campaign to inform the public of measures to counter the threat of global warming. ...
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Can Wong avert carbon-fuelled train wreck? The Age
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Advertising in race works best if you take your time
Augusta Chronicle, GA - 4 hours ago
By Bill Kirby | Columnist Another great Atlanta Peachtree Road Race is over, and once again I have spread the news for a local cause, proudly displaying my ...

Jane Phillips Medical Center’s medication administration system ...
Bartlesville Examiner Enterprise, OK - 4 hours ago
By Special to EE Jane Phillips Medical Center recently was featured in an article published by IntelliDOT and distributed at the American Society of Health ...

Albert Lea Tribune

City played big role in advertising history
Albert Lea Tribune, MN - 16 hours ago
The advertising gimmick first used back in 1926 was to have five or six signs on posts in sequence along a rural roadway on the fence line about 100 to 200 ...

Online ad revenues climb to $1.2b in ’07
TheChronicleHerald.ca, Canada - 54 minutes ago
TORONTO (CP) — Online advertising revenues rose 38 per cent to $1.2 billion in 2007 from $900 million in 2006 — and have quadrupled over the past five years ...

Regionals team up with the net in a marriage of convenience
guardian.co.uk, UK - 10 hours ago
Like other titles, the paper has been deprived of valuable advertising as the downturn in the property market means fewer homes are being sold. ...

If I were in Charge of Advertising
Headliners, UK - 21 hours ago
Jamila, 14 wishes she were in charge of advertising. I would make sure that the adverts promoted, were ones that advertised and informed people of issues ...

MSFT’s acquisition of Powerset is not about search
ZDNet - Jul 4, 2008
The recent $100 million acquisition of Powerset, the semantic search engine company, by Microsoft looks to be more to do with advertising than beefing up ...
Microsoft acquires semantic search firm Powerset AFP
Microsoft buys linguistic Web search firm Powerset Reuters Canada
On the rebound from Yahoo, Microsoft buys into semantic search instead iTWire
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Iraqi newspapers hit by huge drop in government advertising
Menassat, Lebanon - Jul 4, 2008
The decision was a huge blow to independent Arabic-language newspapers, who depend for 40 to 70 percent of their income on government advertising. ...
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