Make Sure Affiliate Programs Pay for every Sale

When joining affiliate programs there are many decisions you have to make. Unfortunately, few people query what kind of tracking software the program uses. To overlook this can prove costly, and means you may never be credited with 5% - 10% of your affiliate sales.

A good affiliate program will use quality affiliate tracking software that is reliable and tracks all of your sales. You must make sure that they not only track online sales, but also sales by phone, fax and mail order. Many companies only track online, and this means you will lose between 5% - 10% of your sales.

Also, make sure that the affiliate program uses 'cookie tracking' software to ensure that you will be credited for sales from people who don't buy the first time they visit your website, but come back and buy at a later date. For those of you who don't know what a 'cookie' is. A cookie is a small piece of information that a web site puts on your hard drive so that it will remember you when you return later. This is how cookies can be used to track visitors to a web site. In this way the affiliate program will be able to track all the sales from your site, even though the visitor did not buy on the first visit to the web site.

Many affiliate programs use software that only tracks about 80% of your sales. It has to be said that many of the popular affiliate companies are guilty of this. So beware big names! Some companies use tracking software that only pays if the customer visits your link and buys straight away. If the visitor returns to your site an hour later... a day later... week later... and buys, you will not be credited for the sale. Good 'cookie tracking' software ensures that this never happens.

So, before you join any affiliate scheme make sure to ask about the kind of tracking software they use. It could save you a small fortune in the long term.

© John Lynch

For information about one of the best Internet Marketing Affiliate programs on the Net with Lifetime, residual, and 2-tier commissions go to: http://affiliates.sitesell.com/finian.html

In The News:


Hurley: YouTube Looking for Affiliate Revenue Streams
NewTeeVee, CA - Jun 26, 2008
... dinner in Palo Alto, but he went onto lay out an argument that there’s also a growing opportunity to make money from direct response affiliate deals. ...

Profits drop at Corel
Canoe.ca, Canada - Jul 3, 2008
In March, Corel’s largest shareholder, an affiliate of San Francisco-based Vector Capital, offered to take the company private again for US$11 cash. ...

PR Web (press release)

Google Affiliate Network
CNET News, CA - Jul 1, 2008
MacFarlane, who will receive a percentage of the ad revenue, told the newspaper that the two-minute episodes would be "animated versions of the one-frame ...
AOL’s Platform-A Offers Guaranteed CPM for Bebo and Facebook ... Business Wire (press release)
all 28 news articles

The Associated Press

Rush Limbaugh to get $38M a year for next 8 years
The Associated Press - Jul 3, 2008
"This is exactly where I want to be, doing what I was born to do, with an amazing audience and phenomenal support from affiliate stations and sponsors," ...
Rush Limbaugh's $400 million contract: Good for Clear Channel? BloggingStocks
all 447 news articles

ValueClick: Has the Hunted Become the Hunter?
Seeking Alpha, NY - Jul 3, 2008
Think Partnership (hereinafter THK) is in many respects similar to ValueClick, albeit a smaller version as it is most widely known for the affiliate ...

Greater Fort Wayne Business Weekly

Ballpark construction could help drive home naming-rights deal
Greater Fort Wayne Business Weekly, IN - 14 hours ago
The Wizards’ contract to be an affiliate of the San Diego Padres organization has not been renewed beyond this year. Freier said the Wizards cannot talk ...

Google Talk,
CNET News, CA - Jul 3, 2008
By Caroline McCarthy – July 1, 2008 7:10 AM PDT Post a comment Google is using this optimistic graphic to help sell affiliate marketing. ...

HipCricket Hires Vice President of Sales and Client Development
Eastside Business Journal, Washington - Jul 1, 2008
At CW affiliate KSTW Television, McCormick served as general sales manager and delivered an eight percent increase in station revenue, more than double the ...

Gardenhire remains pleasantly surprised
Minneapolis Star Tribune, MN - 6 minutes ago
Former Gopher Mike Mee is batting .300 with two home runs and 35 RBI in 82 games for the South Bend (Ind.) Silver Hawks, a Class A affiliate of the Arizona ...

Marketers to spend over $2 billion on affiliate marketing
BizReport - Jul 2, 2008
“Affiliates are starting to embrace YouTube, for example, to get a revenue share by tying videos via links on YouTube back to affiliate links on their blogs ...
affiliate revenue - Google News

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