Four Huge Mistakes Ebay Sellers Make (Even Some Moderately Successful Ones)

No matter how many times I see it happening, I'm
constantly amazed at the number of people who are
literally throwing money away by making incredibly
simple mistakes when they sell items in an online
auction.

Over the last seven years, I've been making a great
living buying and selling products on eBay and other
online auction sites, and I've perfected a technique
that pretty much guarantees anyone can start making a
profit right away. That technique starts with avoiding
mistakes like these -- mistakes I've seen people make
every day for those same seven years.

If you're doing any of these four things, you're
leaving money on the table with every single item you
sell.

* Listing an item at the wrong time. It's a proven fact
more buyers browse Internet auction sites on Sunday
evenings than any other time during the week. If your
auction is scheduled to end at any other time than
Sunday evenings (specifically between 9 p.m. and 11
p.m. Eastern time), you're not getting the maximum
exposure for your auction at a time when people are
most eager to buy.

* Not giving your photos the attention they deserve.
There are two common mistakes people make with the
photos they use to entice buyers on eBay. One is not
having enough pictures to accompany your item's
description. Over the years, I've learned pictures of
your item are one of the most important components of
your sales page. (There are many reasons for this, but
I don't have the space to go into much detail here.)
Multiple pictures from various angles will ALWAYS help
you get higher bids for your products. The second
mistake is not making sure the pictures are up and
running on whatever server you're using BEFORE you list
your item. How many times have you been browsing an
auction site and seen a blank box where a picture of
the item should have been? That's a seller who's losing
money because of a very simple, and very common,
oversight.

* Using "Las Vegas style" listings. I'm sure you know
what I'm talking about here. A Las Vegas listing is one
that uses all kinds of flashing animation, multicolored
text and other bells and whistles in an attempt to
entice bidders. In fact, it does just the opposite.
Listings like these are distracting, hard to read, and
will always discourage people from bidding, resulting
in a lower final sales price. The descriptions that you
give of your item on your sales page ARE NOT designed
to get a buyer's attention (you already have that if
they've clicked on your listing in the first place).
They should be designed to get someone to actually
place a bid.

* Using a reserve. Using a reserve to guarantee that
you'll get a minimum price for an item will absolutely
kill your auction. Trust me, I've seen it happen too
many times to not accept this as a given. In fact, I
often use other seller's auctions that have a reserve
as a way to pick up items at ridiculously low prices
that I can sell "the right way" for a huge profit a few
days later -- but that's a different article
altogether. For now, just realize that nothing scares
away potential bidders better than seeing the "Reserve
Not Yet Met" tag. If you're truly concerned about a
minimum price, simply set your starting price a little
higher.

John Reese has been actively involved with online
auctions and eBay since 1996. Mr. Reese has written
several articles on the subject and has recently
created the "Internet Auction Secrets" Video for
teaching others how to start, run, and manage a
successful online auction business from home.

His 2-Hour Step-By-Step Video comes with access to
a "Student's Only" web site where his students can
keep up with the latest tips, tricks, and techniques.
You can learn about how *you* can become one of his
students at: http://www.auctionsecrets.com

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In The News:


Wall Street Journal

Bumper auctions fetch half-billion dollars at Sotheby's
AFP - Jul 3, 2008
LONDON (AFP) — A bumper set of auctions of impressionist, modern and contemporary art by Sotheby's fetched upwards of 250 million pounds (315 million euros, ...
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Oil profits help art market defy gravity CNNMoney.com
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Spears auctions clothes for charity
Digital Spy, UK - 13 hours ago
Also included in the Rock & Roll Pop Art Auction are the costumes from her 'Drives Me Crazy' and 'Oops, I Did It Again' videos and a Santa dress she wore in ...

Calgary Herald

Electric Garage grows beyond web to live auctions
Calgary Herald,  Canada - 19 hours ago
The car is among the offerings at the Stampede Collector Car Auction July 11 and 12 at Ranchman's. "Initially we were an online auction company, ...

ABC News

Inspired by Celeb Do-Gooders, Bloch Auctions His Clothes on eBay ...
ABC News - 13 hours ago
July Fourth is a reminder of our forefathers, whose great minds and independent thinking helped build the nation we have today. ...

DEL MAR: North County ag groups dominate livestock auctions
North County Times, CA - 1 hour ago
(Photo by John Raifsnider- For The North County Times) DEL MAR ---- All eight Grand Champion awards from the Junior Livestock Auction held Friday at the San ...

New property auction laws fall on Victoria
ABC Online, Australia - 2 hours ago
New laws governing the auction of properties come into effect in Victoria today, meaning that auctioneers will no longer be able to accept late bids after ...
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BBC News

Fed makes no changes to TAF auctions for July
MarketWatch - Jul 1, 2008
By Greg Robb WASHINGTON (MarketWatch) -- The Federal Reserve made no changes to its schedule or credit to be auctioned under its Term Auction Facility in ...
Fed auctions $75 billion to ease credit stresses KRGV
Fed loans $75bn more to aid banks BBC News
AP NewsAlert The Associated Press
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Auctionbytes

Economy Is Impacting Non-Profit Fundraising Auctions
Auctionbytes - 13 hours ago
cMarket, which provides an online auction platform for non-profit fundraising, conducted the economic impact survey of charity auction managers across the ...

Carragher memorabilia auctions to benefit sport in schools
Liverpool Daily Post, UK - 19 hours ago
The school which exchanges the most vouchers will then receive sports goods to the value of money raised in each auction. Carragher said: “It’s great to be ...
Healthy kids rewarded by Liverpool star Jamie Carragher Liverpool Echo
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Auctions: The focus is on old cameras, 300 of them
Philadelphia Inquirer, PA - 19 hours ago
Hobbyists will have a chance to enlarge their collections Thursday, when Alderfer Auction Co. offers more than 300 lots of vintage cameras and equipment ...
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