Marketing With Blogs - Part 2 - Answering Service Resources

Home
>
Blogging, RSS & Feeds
>
Marketing With Blogs - Part 2

Marketing With Blogs - Part 2

In part 1 of this article series on marketing with blogs, I discussed the reasons why blogs are excellent tools for marketing.

In this article I outline some tips on using your blog as a good vehicle for your marketing communications.

Tip # 1: Choose The Topic Of Your Blog Well

Make sure you are targeting the right audience for your products. You might love golf, but you can't use it to sell your products unless they're meant for golfers.

You generally wouldn't write about something like golf on a marketing blog, unless you're using it as a metaphor.

Pick the topic that will attract the right audience ? people who are looking for your products, but more importantly, people who are willing to actually spend money on them.

If you're not an expert on your topic, but are learning about it, blog about your learning process. There's no shame in being a learner, in admitting that you don't know everything.

In fact your journey could even teach others who are learning and help them relate to your experiences. Products you recommend would then be easy to sell to this group because you've established the emotional connection that makes selling easier.

Tip #2: Spend Some Time Learning The Basics Of Blogging

You need to learn how to use your blogging software, and which blog engine or service will give you the results you need. Decide how much time you want to spend on your blog.

Hire a blogging coach or buy a blogging tutorial. Spend some time learning about trackbacks, pingpacks, keywords and how to use them, linking, blogging etiquette.

When you know how to use the tools that are available to you, it becomes that much easier to focus on your goals and save time in the actual process of blogging.

Tip # 3: Don't Sell

When you start writing a blog, forget about selling. Too many people use their blog like a sales letter. Those people just don't "get it." That's not what a blog is about at all.

Blogs are about communicating ? connecting with your audience. Use your blog to build relationships with your audience. State your opinions whether they are popular or not. Politically-correct or not.

A while ago I wrote an article on this titled "It's a Blog, Not a Sales Letter" in which I recommend using your blog for branding yourself, building your reputation and communicating with your audience - and not just for making a sale. http://www.blog-maniac.com/blog-sales-letter.htm

As marketers we aim to sell. But when you blog, you have to forget about selling and focus on sharing.

That doesn't mean you give away all your secrets on your blog. But it does mean that you should not use your blog for in-your-face marketing.

Your readers will be very put off if all they read on your blog is one sales pitch after another. People are not stupid. They know when they're being sold.

The most unobtrusive way to sell is to write reviews about products and link to them, mention products in passing, write articles or tips and recommend products (yours or other people's) and services on your blog.

Part 3 of this article series discusses more tips on using your blog to market your products and services online. http://www.blog-maniac.com/marketing-wit h-blogs3.htm

Priya Shah is the CEO of eBrand360 and writes the Marketing Slave blog. This article may be reprinted as long as the resource box is left intact and all links are hyperlinked.

In The News:

Successful Blog Marketing Tips
Corsavoo.com, France - 6 hours ago
The first thing that you can do is to allow RSS feeds be taken from your blog. Allow other websites and blogs to publish your same exact blog. ...

SUP, a Format to Tell Which Feeds Updated
Google Blogoscoped - 3 hours ago
It’sa JSON-based meta format for RSS/ Atom feeds useful for websites that deliver a large number of feeds, like a blogging platform, so that services ...

Sucessful Tips For Using Blog Rush
Corsavoo.com, France - 20 hours ago
Basically what the service is is a javascript plugin for your blog that pulls an RSS headline feed from the Blog Rush database of member's blog posts. ...

A Nice Little Article on Hockey Blogs
Most Valuable Network, MA - 4 hours ago
You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

4 Questions for Every Early Adopter
Mashable, CA - 1 hour ago
YouTube, RSS, podcasting, and blogging… these things are great, as we’ve learned, but it’s taken quite a bit of development and innovation after these ...

Somedays, I don’t care if the stuff on Postsecret.com is a lie
Feministe - Aug 26, 2008
... 2007 at 7:23 am and is filed under Art, Feminism, Fun, General, Guest Blogging. You can follow any responses to this entry through the RSS 2.0 feed. ...
Roma Issues Feministe
all 2 news articles

Fast Talk Response -
Fast Company - Aug 20, 2008
... in the last year to 18 mos. is because it has all the benefits of blogging (RSS,commenting,sharing,tagging,bookmarking) but none of the hassles. ...

Why online marketing tools make sense for small business
BurlingtonFreePress.com, VT - Aug 26, 2008
By Elaine Young • August 25, 2008 You can’t go very far these days without reading or hearing about Web 2.0 and RSS, Web analytics, blogging, ...

Mashable
Integrate Relevant Tweets into Your Blog with TweetRemote
Mashable, CA - Aug 25, 2008
Thus, everything appears on your blog in a more aesthetically pleasing format. The other key ingredient is the use of an RSS aggregator of choice such as ...

Education and Entertainment
InternetRetailer.com, IL - 8 hours ago
... archives, company links, site search and RSS feed subscription. The blogging system automatically generates and places features and functions. ...

blogging rss - Google News

Answering Service ResourceAnswering Service Resource