RSS and Blog Marketing for Real Estate

Earlier this month, Realtor Magazine announced that they would be featuring an article about Tampa Bay Realtor John Mudd and the success he has been having in attracting prospects and media attention with his blog on real estate.

Since then, many others in the Real Estate market have been curious about how to implement similar strategies to capture leads in their areas.

This article is part of a series that provides insight to the unique ways that the strategy of blogging and the use of RSS and/or Atom feeds can be applied as part of your web promotion strategy.

1. Capture better search engine positioning for your local market with a blog.

By now it's apparent that blogs with unique content can bring you better search engine rankings. This advantage is strengthened when you use a blog software tool that enables you to publish posts on your own server, which we'll go over in more detail in part two of this article series.

RSS and Blogs bring you special web promotional opportunities that can help your blog and the site where it resides rank higher in search engines, due in part to the way they are organized. Particularly for narrow local markets, this can both widen and deepen your audience within 3 - 8 weeks with proper implementation.

By far, this is not the only benefit of blogging or RSS - though if you're looking for better organic search engine ranking across a multitude of keyword phrases, this just may be the answer for you.

2. Dominate your local niche by becoming a resource for information for home buyers and sellers in your area

The ease of publishing content to a blog, coupled with one of the easier ways to implement RSS, its accompanying feed, gives you the ability to provide fresh and relevant information, often at the same rate of time it would take to write a short email.

With the proper blog publishing system, the speed at which you can now provide information means that you can publish updates more often, drawing more attention to your web site from search engines and visitors alike.

After landing in your blog, links to other relevant parts of your site can draw visitors to the areas you most want them to pay attention to, such as your updated listings - which can also be made available via RSS if you so choose.

Why RSS?

It can mean 100% delivery of your message to your prospects, in a fashion that they choose to have pulled to them. Rather than attempting to digest all the information at your blog in one visit, they can skim your headlines, read a summary or post, and then click through to your site upon finding information that draws them in.

You can supplement this with email for users who are more comfortable with receiving your information the traditional way.

While promotion and updates via email are not necessarily to be discounted, the use of RSS and other feed formats lend themselves to additional promotional possibilities.

3. Have yet another reason to remind prospects to return to your site - and shorten the sales cycle using a multiple feed strategy

With the combined power of blogging and RSS, you can construct multiple outlets for information that are each hyper-targeted to several segments of your market. Instead of attempting to force your static web site to capture home buyers and home sellers for your area, as well as provide the statistical information on your locale, you can build several focus areas and promote them side by side.

For example, if your local area is Frederick, Maryland, you can dedicate one blog and its accompanying feed to recent Frederick listings, and then have a separate feed that automatically provides updates on area schools, crime rates, cost of living and other statistical information home buyers consider when making purchasing decisions. Separate blogs and feeds on the same site could focus on the needs of home sellers in the area

The possibilities are truly as endless as the number of markets you wish to capture.

It is often said that it may take up to seven times for a prospect who comes across a marketing message to buy. Therefore, the faster the opportunity arises for you to contact your potential client, the closer they may be to a buying decision. If you are able to provide them with the information they need to make that decision with updates from your site, the likelihood that they may ultimately make that purchase decision through you increases.

Updates to blogs and RSS feeds can give you the power to make this transition happen at a faster pace, as the production cycle of the content takes only the time you would need to publish that information.

Rather than contacting your web content management department, forwarding content, and waiting for the page to be published, then picked up by search engines, with a blog, you simply log into your administration area, type and publish.

These pages can also get picked up by search engines faster through the power of syndication - those already following your feed receive your update instantly.

There are more ways that you can use RSS to draw more qualified prospects to your business which will be covered in part two of this series.

Copyright 2005 Tinu AbayomiPaul

Read part two of this series at http://rssapplied.com/rss-real-estate/. This will also give you access to a free guide to using RSS and Blogging to target prospects.

---

Blog Marketing: Guerrillas Stalk the Internet

Blogs, are often defined as frequent and ongoing publications of... Read More

Blog Your Way To a Successful Private Practice

What is a Blog?Blogs are a type of website often... Read More

How To Profit From Your Home Business Blog

A blog is a simple tool which all affiliate marketers... Read More

What the Heck is a Blog?

Everybody is talking about blogs. They are everywhere: on the... Read More

Marketing with Blogs and RSS Feeds

Perhaps you still don't realize or fully understand the power... Read More

The Language of Blogs

I read over a lot of blogs each week, casually... Read More

RSS is Not Only for Blogs

Contrary to popular opinion, RSS is not only good for... Read More

RSS Feeds Can Increase Your Sales

RSS feeds are reshaping how we access information online. In... Read More

RSS as a Change Agent

To better understand how RSS is changing the way companies... Read More

How To Create A Blog

Blogs are more permanent than posts to an online discussion... Read More

Superbloggers Secrets

Blogs are extremely hot right now. Everyone is starting them,... Read More

Using RSS for Publishing and Syndication

There are two reasons why you would want to use... Read More

RSS Publishing for Webmasters

Since the recent rise in interest in RSS there has... Read More

How To Use RSS Correctly

There is no doubt in my mind that RSS is... Read More

Marketing With Blogs - Part 2

In part 1 of this article series on marketing with... Read More

The RSS Promise for Internet Users

The RSS promise for end-users is simple:--> a unified one-stop-shop... Read More

RSS Works: Hard Metrics to Prove It

Marketers are constantly asking if RSS marketing works and if... Read More

Prescription Blogs are Helping to Educate the Consumers on Prescription Consumption

Blogs are being used on a more consistent basis due... Read More

Blogs and Journalism

The world has seen the emergence of a new style... Read More

To Blog Or Not To Blog - A Laymans View

We have now entered the world of blogs! Sounds kind... Read More

The Art of Business Blog Writing

"It is precisely minds of the first order that will... Read More

The Key To Marketing With Blogs

I've spent months answering questions from marketers about blogs and... Read More

Why are you abusing RSS

When you are involved in RSS everyday you get to... Read More

Blogging for Business

Not long ago a blog was simply an online diary.... Read More

Introduction to Really Simple Syndication (RSS)

Really Simple Syndication is exactly what it's name states. A... Read More