Ten Ways to Make Your Book Outsell Another

Wouldn't you rather write a book that sells well than be stuck with unsold inventory? When you plan ahead with the 10 tips below, you will sell thousands rather than hundreds of your unique and important information or inspirational products.

1. Write non-fiction first. These books are 90% of total book sales. After non-fiction success, you can use your profits to partially finance a fiction project.

2. Write short books to start. Short books in any format, like eBooks, booklets, guides or special reports are faster, easier, and cheaper to write than full-length books of 200-300 pages. They can be as short as five pages (special reports), to eBooks that can be 5-100 pages (even longer).

3. Market to a book-buying audience. Women buy far more books than men, about 75%. If your message benefits women, you'll do well in sales. If your book solves a problem it will sell more. It's best to see the need and fill it rather than have an idea-then look for an audience.

4. Choose your cover and title with care. Image is almost everything. You have four seconds to impress your potential buyer. Be clear, use metaphor and make sure your title elicits a picture or an emotion. Keep your title short, preferably 5-7 words. What solutions and results does your book promise? See more free articles including "Titles Sell Books" on www.bookcoaching.com.

5. Expand your book into a series. Think of the huge success of the Chicken Soup Series. They have one cover for all the titles. The latest count is 68 million. Think of spin-off products that relate to your book. Some people prefer to learn by listening to a cassette. You may also want to serialize your eBook, sending one part or chapter a week through an autoresponder.

These formats actually help you sell more books. Other spin-offs include coaching, consulting, speaking, seminars, columns, or videos.

6. Impress your potential buyer within eight seconds with your back cover copy. The biggest mistake authors make is putting their title on the back cover. Since it's already on the front cover, you need to instead, put your sparkling headline at the top. For example, "Imagine 1000's Buying Your Book Next Month!" It must hook your readers, stir up their emotions, and hit their desire.

In 75 words or less, include the benefits your book offers. How to get more money, heart-centered relationships, more fame, and more health. Less stress and time spend in a project. Include from 3-5 bullets of benefits, what specifics your book promises its readers.

Finally, testimonials are the number one way to turn your potential buyer into a "take-out-their-credit-card-buyer." For information on how to get testimonials ask a book coach.

7. Create your written marketing plan before you finish chapter one. This plan covers your first year's launch period and lifetime plan. You'll want to market at least two years. Inexperienced authors wait until publication and lose a great deal of sales.

Your plan could include how many books you want to sell, your 30 second tell and sell, book reviews, news releases, the Online articles to market your book, the book signings, talks, electronic newsletters, and a book Web site. Without a written plan, an author creates vague results.

8. Put as much time into marketing as you did the writing of your book. Your goal is to have people read and learn from your unique message. Why plant a garden if you don't harvest it? John Kremer, book marketing guru, and author of 1001 Ways to Market Your Book, says to do five things each day. Five calls, five press releases, five online contacts or a combination of tasks. The book coach says spend 6-9 hours a week on online promotion.

9. Include online marketing to sell more books. While you can sell your books on other sites, such as Amazon.com, you will eventually want your own. You will make much less with Amazon and you have to pay for shipping too. An author without a Web site is like a person without a name. As an entrepreneur, your site needs to attract visitors and sell your products and service. Here you include testimonials, benefit driven headlines, and your sales letter to get your visitor to become a customer.

10. Start promoting your book several ways. If press releases, book signings, and back of the room sales dim, include online promotion such as writing and submitting how-to articles to top ezines and web sites. When you use his virtual marketing machine-the Internet- you will keep your book dream alive--getting it into the hands of thousands of readers rather than a few.

Start marketing your book right now, even if you don't have a Web site. Research by reading articles, contacting professional book and web coaches, or take a teleclass to find out how to learn non-techie ways to start your lifetime book promotion journey. Master book marketing like you would eat an elephant--one bite at a time! Watch your sales grow!

Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com

---

Five Tips To Consider When Choosing A Publisher

Choosing a publisher probably seems like a complicated task, however,... Read More

Marketing Virus ? Every Writer Needs to Catch It

For you writers aspiring to greatness, you might need a... Read More

Speaking for a Publication

Why write a book and get attention and loads of... Read More

How to Schedule a Book Signing

How would you like to sell more copies of your... Read More

Attract More Buyers to Your Book: Use Metaphors

Surprise your potential buyers. Give them chocolate frosting!After we entered... Read More

Top 5 Book Selling Tips

TIP # 1Online reviews are paramount in importance when it... Read More

Creating a Book Poster

Posters can be a great and inexpensive way to promote... Read More

How to Grab the No.2 Spot on Amazon for Advance Book Sales

When my first book was published way back ten years... Read More

Comments From A Book Reviewer

For the past several years I have been reviewing books... Read More

Why Write Articles to Promote your Book?

Reach 15,000 to 100,000 targeted buyers every week Online. That's... Read More

Five Book Back Cover Mistakes and How to Solve Them

Did you know that your back cover information is, after... Read More

Book Signings Are Pure Gold

So you've written a book, had it published by a... Read More

Book Marketing 101- Book Publicity for Authors -- Creating a Book Publicity Campaign

Publicity is that elusive thing that can make or break... Read More

Is There a Book Hiding Inside You?

Have you always wanted to write?Are there ideas churning in... Read More

Book Talks: What to Say and How to Say It

Great! The Chamber of Commerce, or a similar group, has... Read More

Book Marketing 101 for the Self-Published Author -- Getting Started

No matter what any publisher or marketing company tells you... Read More

The Book Signing

Tomorrow night is my first Local Writers Fair. I've been... Read More

Dont Clone your Book or Business Marketing

Remember that the miracle of cloning sheep has its drawbacks.... Read More

Book Publishing Without Pain

When I meet an author with a great book concept,... Read More

Top Ten Non-Techie Steps to Market your Book Online

Are you an author who is looking for new ways... Read More

Book Marketing 101 - Setting up Author Events and Book Signings -- Get the Most from Book Publicity

We all have at one time or another had the... Read More

Why Writers Dont Do a Book Signing

Whenever someone suggests you do a book signing and you... Read More

Sell More Books With Your Sparkling Introduction

Why write an introduction? Nobody reads it anyway. Up until... Read More

Interview with Book and Marketing Coach-Judy Cullins - Part 2

To know what to do at the right time in... Read More

4 Questions to Answer Before Contacting a Book Agent

Obtaining agency representation is your first step toward getting profitably... Read More