Why Testimonials are Number One in Selling your Book or Service

Even if your book or service is excellent, they won't sell well unless you give your potential customers a reason to buy. Testimonials work harder than other promotional words, so be sure to start early collecting them.

Back Cover Testimonials

Here, you will need three testimonials-- one from a celebrity or leader in your field, and the others the man or woman on the street--thrilled readers. These testimonials are the most important thing to include on your back cover--better than benefits, better than your bio, because your prospective buyers trust your book more when others recommend it.

Collect many more testimonials each time you email or meet someone interested in your topic. Put these in your front pages of your book.

Web and email Sales Letters Testimonials

Once you collect 5 - 10 testimonials loaded with specific benefits, keep them in your Word folder "Book Testimonials" and "Web Testimonials." Organizing your files and folders make it so much faster to retrieve these gems that help your sales grow.

Sprinkle your testimonials throughout your web site and email sales letter. If you don't have a Web site, check out with a good book and marketing coach how to sell via email. Ecommerce succeeds without investing a lot of money--a number one way to market Online.

Without a short or long sales letter, you have little chance of consistent monthly sales.

You Don't Have to Finish your Book to Get Testimonials

Think about the people you ask. Are they busy with their business and personal life? Know that they probably won't want to read the whole book. You need to make it easy for them to "buy."

In your first email or letter, include your chapter titles, your "tell and sell," a page or two from your best chapter. Say you know how busy they are and include a list of benefit words and phrase they can choose from to make it easier. Dan Poynter, self publishing guru, gave this testimonial for "How to Write your Print and eBook at the Same Time."

"This is not a book on how to write. It is a book on how to get it written. It is full of the shortcuts, experiences and tips only an insider could know. Whether you are working on an eBook or a pBook, you will find Judy Cullins' wisdom invaluable."
Dan Poynter, author of The Self Publishing Manual and
Writing Non-Fiction

If you are writing fiction, include a few of your best scenes from a chapter or two

Tip: Offer to email more of the book if your testimonial giver wants.

Write a List of 5-10 Benefits and 5-10 Features.

Know that benefits sell, features describe.

Boost your Book or Product Sales Beyond you Wildest Dreams With Simple Testimonial Steps in the eBook "How to Get Testimonials from the Rich and Famous."

This headline gives the benefit of boosting sales first, and then explains how to. Without letting your audience know the benefits, most will drop interest.

Notes:
Testimonials help ease doubts of first-time buyers, and they're especially useful for credibly conveying subjective strengths that distinguish your company from competitors. Imagine that you're sticklers for quality, for instance, and have a quote from someone describing the devastating flaws they received before switching to you.

You can deliberately collect testimonials with such an impact in mind. Here's how.

First, brainstorm a list of characteristics that separate you from competitors. Also list catastrophes that could occur when someone bought from vendors who fall short in respects where you excel.

Second, institute a routine of surveying new customers after you complete their first project. Besides making sure they were delighted with what you did, ask if they previously bought this sort of thing from someone else. If so, why did they switch?

Stay on the lookout for disaster stories, the more dramatic the better. There's no need to name the competitor involved. Get your customer's permission to encapsulate their tale of woe and rescue in a signed testimonial.

Gradually collect one blurb per distinguishing quality on your list and sprinkle them where shoppers will see them.

Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com

---

Design Each Part of your Book to Sell More Copies

Whether you are an ebook author/publisher or a print book... Read More

Increase Book Sales: At Book Fairs, Festivals and Trade Shows

Play a bigger game with your book sales by expanding... Read More

Never Pay Full Price for a Book!

Are you an avid reader? Are you trying to instill... Read More

Successful Book Marketing The Natural Way - Part 2

Is your mind muddy on book marketing? Do you wake... Read More

Are You Ready For The Publishing Revolution?

Writing has traditionally been considered a solitary craft. You wrote... Read More

How To Get The Most From Your Free eBooks Marketing Campaign

First, your ebook needs to have an attractive title. The... Read More

Colour and Book Covers - What You Should Know if Youre Self-Publishing

Color is tricky at the best of times. If you... Read More

Increase Book Sales: When a Book is No Longer Just a Book for Sale

Do you have books sitting in your garage that you... Read More

Plays Well With Others to Become an Instant Author

You wrote a tips booklet. Maybe more than one. Oh... Read More

The Perfect Book and Where to Find It!

If I was asked to describe the perfect book, one... Read More

Dont Clone your Book or Business Marketing

Remember that the miracle of cloning sheep has its drawbacks.... Read More

The Booklet Journey Opening a New World

1991 was a pivotal year in my life. My professional... Read More

Top Six Lies About Book Marketing: (And the Truths to Set Your Book Free!)

If you're like me, you have a book and the... Read More

Extend Your Books Life With a Sales Letter

Authors, publishers and business owners are great at getting their... Read More

Oh No! A Bad Book Review! Have No Fear...Advice For Dealing With The Blues Of A Bad Book Review

You've just been notified a review of your book has... Read More

Book Signings Are Pure Gold

So you've written a book, had it published by a... Read More

Book Titles that Make Big Bucks

Do you know how readers decide to buy a book?... Read More

Buzz-Based Book Marketing

Once upon a time, people went to bookstores when they... Read More

How to Schedule a Book Signing

How would you like to sell more copies of your... Read More

How to Sell Your E-book - (or other information product) - Through Quickie Seminars

I've been selling my own self-published information products (mainly e-books)... Read More

Ten Ways to Make Your Book Outsell Another

Wouldn't you rather write a book that sells well than... Read More

Ready, Set, Go Sell Your Book In The Real World!

We hear a lot these days about more books actually... Read More

Does Your Book Cover Pass the ?Ignore? Test?

Your book cover is the first impression a potential client... Read More

The Lecture Experience: Part I

During the past year or so, I have done nearly... Read More

Top Ten Basics on Internet Article Writing to Promote your Book

Whether you have already written articles and published them or... Read More