Brand Identity - Corporate Identity and Brand Value - Answering Service Resources

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Brand Identity - Corporate Identity and Brand Value

Brand Identity - Corporate Identity and Brand Value

Companies work hard building the strength of their brands - it is critical to the ongoing brand management process to have meaningful and actionable data-driven measures of these efforts.

Building a brand, cultivating its strengths, pruning its weaknesses, and making it more valuable to its owners is the bottom line job of marketing. Everything marketing does should ultimately work in concert to make a firm's brands more valuable. There are many different tactics and strategies that go into strengthening a brand name: advertising, promotions, public relations, and research and development, to name a few. While companies use these and many other methods to strengthen their brands' positions in increasingly competitive markets, how can they measure the return on this work? More precisely, how can a company determine the worth of one, or any its brands?

Putting the brand to a true test, the company can better judge how much that brand is worth and how much opportunity for improvement might exist.

While the brand strategy defines the message and mission of the brand, which may be a company, product or service, and how it should be perceived, the brand identity translates the strategic vision into a consistent image. A tangible concept that can be accessed through the brand name, the corporate identity and the verbal positioning.

Transported by an outstanding corporate design, an integrated brand identity system enables companies and their products to project their level of quality, reliability and value in the market in a very influential way.

A great brand identity company is a good idea to use because they can work with companies as a full-service agency, on a per project basis, or offers its graphic designers for interim management contracts at their locations abroad. The one-stop consultant can direct the entire brand identity process from strategy, concept, design, implementation to management. Agency services in the field of market identity include competencies such as:

? Brand identity system: directing the entire process from brand positioning, brand personality & associations, brand name to brand logo

? New corporate identity: strategic development and creative design of international corporate images

? Re-branding and re-design of outdated identities, brands and product packages

? Development and implementation of visual identities, brands, logos, iconic labels, ci design manuals, etc.

? Digital corporate identity: transforming static identities to dynamic new media brands

? Global corporate identity/brand management system: from consulting to digital solutions

To measure how strong your brand is copy and paste: (http://brandidentityguru.com/bightml/brandmasterpiece.html). Then click "Take the brand strength test". This is a short survey that measures the strength of any company's brand. It's a great tool to see where you are today.

Scott White is President of Brand Identity Guru (http://www.brandidentityguru.com), a leading brand consulting and market research firm located in Easton, Massachusetts, USA, near Boston.

Brand Identity Guru specializes in creating corporate and product brands that increase sales, market share, customer loyalty, and brand valuation. Over the course of his 15-year branding career, Scott White has worked in a wide variety of industries: high-tech, manufacturing, computer hardware and software, telecommunications, banking, restaurants, fashion, healthcare, Internet, retail, and service businesses, as well as numerous non-profit organizations.

Brand Identity Guru clients include: Sun Life Financial, Coca Cola, HP, Sun, Nordstrom, American Federal Mortgage, Simon (America's largest shopping mall manager) and many others, including numerous emerging growth companies.

Scott White is a very enthusiastic speaker and has the gift of being able to explain the principles of branding in a compelling and entertaining manner so that people at all levels can understand.

In The News:

Nature.com (subscription)
Mercury needs re-branding
Nature.com (subscription), UK - 6 hours ago
Results are in from Messenger, the spacecraft that swooshed past Mercury in January. To my great disappointment there’s no mercury mentioned in the results. ...

The value of branding becomes patent
Financial Times, UK - 20 hours ago
By Patti Waldmeir in Shanghai More companies are filing for patents in China - and suing to enforce patent rights there - than anywhere else in the world, ...

TechRadar.com
LG pumps Â£28 million into re-branding the former NEC Arena in ...
TechRadar.com, UK - 7 hours ago
The deal follows O2's recent Â£6m-per-year re-branding of south London's former money-pit known as the Millennium Dome. Of course, as is the case with ...
LG renames Birmingham's NEC as 'The LG Arena' Mobile Today
all 3 news articles

Pro Life BC introduces its new branding
B.C. Catholic Newspaper, Canada - 3 hours ago
The organization hopes that the re-branding will open doors that have formerly been closed. It hopes to eliminate the barriers that arise from preconceived ...

Deciphering the importance of branding
St. Louis Post-Dispatch, United States - 12 hours ago
By Richard Pachter Branding has become an important part of marketing — or has it? As a way to convey meaning and value, the practice of creating a unique ...

Board meetings, combine clinics keep Murray on the road
The Prairie Star, MT - 3 hours ago
Murray said they also helped neighbor, Duane Olson, bring in his cows and get his branding done, as well as sort pairs and put bulls in with the herd. ...
Great Falls producer faces stray chemicals in organic pea crop The Prairie Star
all 2 news articles

Beware of Branding Success
Branding Strategy Insider, FL - 17 hours ago
Nokia's head of global branding, Tapio Hedman, admitted that some young people might find Nokia 'middle of the road'. - In 2004 Nokia appointed Coca-Cola ...

SMEs to get aid with branding, packaging
Malaysia Star, Malaysia - Jul 2, 2008
“Tesco will provide the market access with Limkokwing University contributing the expertise on design and branding,” SMIDEC chief executive officer Datuk ...

Fence fabric mesh for project or product branding
Infolink Architecture & Building, Australia - 13 hours ago
National Sign Systems is now offering printed fence fabric mesh to its trade clients. The fence fabric mesh is an ideal way to promote new projects or ...

Downtown Lakeland teams with St. Louis firm to build branding
Bizjournals.com, NC - Jul 2, 2008
The Lakeland Downtown Development Authority has hired Kiku Obata & Company, a design firm based in St. Louis, to help establish its brand identity. ...

branding - Google News

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