Company Vehicles Have Advertising on Them; Tips on Driving in Parking Lots

Try to avoid backing up whenever possible. Occasionally some one in a small car will park directly behind you at a gas station or stop sign. They will be parked so evenly that you won't see them. This is why the telephone company and most large cable companies require drivers to put a cone behind their vehicle whenever they park their vehicles. It gets the driver in the habit of checking behind the vehicle since he has to get out and pick up the cone. You might also take a peak before you get in and drive away, especially if you are backing up. One day you will be glad you did.

In parking lots, there will be times when you will want to back up five to ten spaces to make another deliver, let another car out or negotiate a parking spot for yourself. If you can drive around the parking lot to get there, do so, as it is free advertising since every one will see you as you traverse the lot. If you must back up, ask a worker or passerby to help guide you. If you are backing up and some one else is backing out, there is a good chance that there will be damage and it really doesn't matter whose fault it is because you just lost five customers and have hurt your brand name. Which customers did you potentially lose? Well for starters the owner of the other car; their spouse; two of their fellow workers; and at least one person who witnessed the accident.

Give yourself a break in advance and remember these quotes perhaps you might put them in your break room at work:

"Don't ever go backwards?unless you have to?' 'Press onward and upward."

"He who looks backwards goes backwards. He who looks forward must progress."

So, if you must go backwards - look. Otherwise look forward, go forward and get free advertising while driving around the parking lot. When you are in parking lots there are some other things you might consider as well. While most collisions in parking lots are minor, all are preventable; they are in fact where most accidents happen. Dents on your deliver vehicles or company car take away from your hard earned good will and brand image. Use your head. Here are some tips: Try to park so as to leave an empty space on both sides; If possible, avoid parking next to a car with dents or banged-up fenders. This may indicate the driver's lack of concern for his or her own car and an equal lack of concern for yours; Park in the center of your parking space.

When driving in a parking lot, you will find a multitude of possible dangerous situations. This is where you defensive driving skills are most important. Here are some good tips: Drive in the proper direction, in designated lanes and within the speed limit. Look out for pedestrians. Look for loose shopping carts. Look for vehicles backing out or pulling into driving lanes. If there is no on-coming vehicles, drive in the center of the aisle. Maneuver slowly. When you arrive at the end of an aisle, turn on your directional, stop, check for cross traffic and yield to pedestrians.

We don't want any dents in your company vehicles because that's a bad image for your brand, not to mention a waste of time, energy and money to fix. In the event you do get a dent or ding on one of your company vehicles fix it promptly. Please teach your crew members the tips to make sure they are safe and protect your equipment and brand name image.

You are not allowed to park in handicapped spots unless you have a bona fide placard, yet so many delivery people do this and it upsets people to see this. Make sure your company has a policy to not park or block access to handicap spots during deliveries.

These simple tips and techniques will help your portable advertising on wheels on all your company vehicles work for you and not against you as you build your brand.

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs

In The News:


Enhancing Marketing ROI with Master Branding
MarketWatch - 11 hours ago
This single consumer decision shows the power of a master brand in boosting marketing return on investment (ROI), according to Roy Levitt, a Principal with ...

Branding Briefs: Nina Sky, Beyonce, American Express
Billboard Business News, NY - 6 hours ago
By Kamau High, NY - Twin sister duo Nina Sky will star in a print, TV and online ad campaign for their line of shoes for Fila. ...

THE AUTO INDUSTRY BAILOUT
Automotive News - 1 hour ago
GM put its Hummer brand on the market in June. Henderson says GM will downsize Pontiac to offer specialty products such as sports cars to complement Buick. ...
If GM Has a Brand, It's General Misery AdAge.com (subscription)
all 2 news articles

Vertical Branding, Inc. Announces License Agreement With Global ...
MarketWatch - Dec 1, 2008
"We are very excited that Genius has selected Vertical Branding to market these products in the United States," said Vertical Branding CEO Nancy Duitch. ...

WINGATE UNIVERSITY SELECTS RELLA:COWAN FOR BRANDING
dBusinessNews Charlotte (press release), NC - 6 hours ago
WINGATE, NC – Wingate University has hired Rella:Cowan, a strategic marketing and advertising firm, to help the university hone its brand and market itself ...

Killington 'branding' meeting tonight
Rutland Herald, VT - 19 hours ago
... and a town/mountain partnership. There will also be a discussion of what branding means, community expectations and a timeline for initiating events.

Capitalising on emotional responses in brand-building strategies
Economic Times, India - 3 hours ago
Currently, branding risks failing for two reasons , both of which can be addressed by taking into account what brain science tells us about the importance ...

Joint Venture Pays Dividends For Steel Advertising & Interactive ...
Business Wire (press release), CA - 14 hours ago
We felt, however, that IT and branding are much more closely aligned than most people realize. The IT infrastructure, corporate website, and look and feel ...

Chain Leader

A New Brand Vocabulary at Culver's
Chain Leader, IL - 2 hours ago
By Margaret Littman, Contributing Editor -- Chain Leader, 12/1/2008 Culverisms are at the root of Culver’s new branding campaign. ...

Utah businesses in the news
Salt Lake Tribune, United States - 2 hours ago
The new book Branding USA 3, the Best Branding Firms in the US., will feature work from Apogee Design Inc., a Dallas-based design and marketing firm with ...
branding - Google News

Corporate Internet Branding is only Part of A Business Success

Gaining new clients that are excited about developing a corporate... Read More

Understand Brand

Branding has been defined, explained and examined extensively. There are... Read More

Creative Branding Increases Sales Through Company Recognition

The one thing that everyone has in common is that... Read More

Branding Strategy - Brand Identity

Today, in many organizations around the world, branding is treated... Read More

Build Customer Loyalty by Promoting Your Customers

Do you want to attract new customers while building greater... Read More

When Search Engine Marketing and Trademarks Collide

In the world of marketing, branding issues are always an... Read More

A Lesson in Branding from Paris Hilton

I have never been a fan of Paris Hilton.I see... Read More

Introduction to A Branded World: Adventures in Public Relations and the Creation Of Superbrands

You'd have to labor to shield yourself from the power... Read More

Branding ? Brand Identity Guru

Brands are important aspects of any business, but unlike money... Read More

Differentiate and Dominate

Quite often small business owners will ask me to reveal... Read More

John Deere and NASCAR; Excellent Use of Brand

We should all recognize the marketing efforts of John Deere... Read More

Branding Your Business To Make More Money

Branding your comapny should be the first thing a company... Read More

Donald Trump On Branding - Brand Identity Guru

Love him or hate him, one thing is certain: Donald... Read More

9 Keys to an Effective Logo

The right logo, with the right characteristics, will boost your... Read More

Are You Brand Worthy?

Branding is one hot topic, although it is wildly misunderstood.... Read More

The Very Basics of Design

Design is a very subjective thing, therefore, if you ask... Read More

The Secrets of Starting Business Successfully

Starting Business Secrets will help you to start your own... Read More

The Trust Issue In Marketing

One of the prime motivating factors in the purchase decision... Read More

Brand Positioning - Brand Image

That cross-trainer you're wearing -- one look at the distinctive... Read More

How Important it is to have a Professional Logo Design for your Business?

There are a lot of things that contribute towards the... Read More

Branding: What Not to Do

Here's a little story about what not to do as... Read More

How Do You Define a Good Logo Design?

Everyone wants his company logo to be the best but... Read More

Hiring the Right Graphic Designer for Your Small Business

Every small business needs it, but not many have it.... Read More

Three Brand Identity Myths That Will Bring Your Business Down

To begin, let's define "Brand Identity," which is the combination... Read More

The MOST Expensive Mistake You Can Make

Most people who own a small business have a huge... Read More