Corporate Branding and Professional Logo Design

Any business with the minimum interest to be successful should concentrate on developing their corporate image and when I say "any business", I mean it, absolutely any business-even if it's a mom-n-pop shop. "Corporate image" might be a big word for such small ventures, however, what I meant by that is how the business wants themselves to be perceived by their customers. Irrespective of the size of the business it is very important to determine how do you come across to your potential customers? How do you compare to your competitors? These factors are largely determined by your branding and marketing strategies. Branding tools like logo designs, business cards etc goes a long way in creating your corporate image. Any marketing communication material should ideally have your corporate logo on it, which would give more credibility for your business as well as help your client to perceive your business as a professional enterprise.

Logo design is an absolutely indispensable part of corporate branding strategy and should always be assigned to professional logo designers. A professional logo designer is not just a graphic designer but he should also have ideas about branding and positioning of business. Depending on your requirements he will create a logo that would successfully exude the nature and attitude of your business. He also needs to understand the media in which you are going to use your logo; it can be web, print, electronic media (TV commercial etc) or a mixture of all of these. The logo should be compatible and equally attractive wherever you might choose to use them. While working on any of our logo design orders we ( Custom Logo Design )always try to capture as much as information possible, from the client.

Basically there are 4 types of logos, glyph, alpha-glyph, alphanumeric or a combination of any of these. There are a number of factors that should be looked into to determine what would be the ideal solution for you. A professional logo designer or a specialist logo design firm can definitely help you with decision making in this aspect.

Types of Logos

Glyph: This includes symbols, icons, pictures etc that represents your company. These are most widely used for secondary communication rather than business logos, except for few like, Apple. Glyphs though used rarely as logos, if created properly by talented logo designers can be extremely sophisticated and create a deep impact as a corporate identity. However, we need to be careful that glyphs need to be done by well experienced professionals, an amateur attempt can simply male your logo unattractive and useless and might even cause loss of credibility to your business.

Alpha-Glyph: An alpha-glyph logo uses a letter from the name of the company to graphically convey the nature of the business. At times picking the first letter of the company name and designing it in a particular way also do this. Ideal examples of this type of logos can be seen with Extreme Championship Wrestling (ECW), IBM, Honda, Motorola, and Oklahoma State University. This type of logo is also not used very commonly and shares the same advantages and disadvantages as the glyphs.

Alphanumeric: This is a very common type of logos and is also used by some of the most reputed and well-known companies in the world. To name a few, Microsoft, Sony, Fed Ex etc. These logos are nothing but the name of your company written in a unique way with typographical effects. The typographic treatment gives a unique look to the logo and there is generally no issue with getting a Trademark. These logos are comparatively easier for amateurs to create however to get the best effect from an alphanumeric logo it's always better to work with a professional logo designer. Choice of font, color, letter spacing etc can make big difference in creating an impressive corporate logo.

Combination Logos: This is the most common type of logos and is found everywhere. Most of these are actually glyph or alpha-glyph with an alphanumeric company name. It is the arrangement of the company name and the image and their color combination that plays the most instrumental role in the effectiveness of the logo. Some good examples of combination logos are UPS, Red Hat Linux and Intel.

Placing your corporate logo on all marketing collaterals including business cards, brochures, flyers etc helps you to mark those collaterals as your company property and establish your corporate identity.

Logos and marketing materials are integral part of a company's brand establishment strategy. A logo done by an amateur can ruin the credibility of your business in no time but when done by a professional logo designer can definitely add value to your business. A professional logo designer can help you to decide which type of logo is best suited for your business and can make people perceive your company as a huge corporate house with much credibility even when it might be just an one man shop.

It's the image of the company that matters, if you intend to portray a positive and impressive image of your company go for a professional logo design today.

Ray Smith is a marketing Expert with years of experience in different industries and specialized knowledge on branding and internet marketing. Custom Logo Design

---

Trade Journals in Franchising

As many people know Industry Trade Journals in America have... Read More

Play it Again Sam

The marketing director for one of my longtime clients used... Read More

Attract More Clients With A Brand Identity

You've probably heard that people buy products and services from... Read More

Brand Value Plan - Brand Identity Guru

Developing brand value is critical to every organization and when... Read More

Notable News - The Branding Myth

How many times have you heard of seen advertising for... Read More

How Much Is A Great Business Logo Really Worth?

A great logo can help a business project a positive... Read More

The Role of a Visual Vocabulary in Brand Identity Design

Visual elements are a major part of your business's brand... Read More

Build Customer Loyalty by Promoting Your Customers

Do you want to attract new customers while building greater... Read More

Logo Files: Versions Of Your Logo That You Should Own

Your logo is the most important graphic element in which... Read More

Don?t Overlook Your Email When Considering Your Brand Identity

You wouldn't skip letterhead when sending out a sales letter... Read More

Revealing the Roots: The Process of Building Brand

How is branding different than marketing?Branding is not so much... Read More

Profitable Partnering

Become your customers top-of-mind choice.Some of these snapshots of real... Read More

Nike / Sears / Kmart

The Sears-Kmart merger hopes to fabricate some sort of silver... Read More

Brand Boring or Brand Buzz?

I heard an advertisement on the radio the other day... Read More

Shattering the Branding Myths

If you've been online long, you're sure to have seen... Read More

Getting Started in the Mail Order Business. How Much Does It Cost?

INTRODUCTION To get any business started successfully takes many ingredients.... Read More

Your Business Logo and Color Scheme

My business logo and color scheme started one lovely spring... Read More

Branding 101: Why Its Critical to Business Success and How to Do It Right

What's Your Brand?A brand is a product/company personality that helps... Read More

Which Of These Words Attract Your Clients

Whether it's your business card, tagline, article title, web site... Read More

Optimize Your Mailing List For Better Results

A list of customers who have previously bought from you... Read More

Branding: What Not to Do

Here's a little story about what not to do as... Read More

Brand Image ? Brand Identity Guru

Having a brand image is not a "have or have... Read More

Living Your Brand on the Web - Part 2

Now that everyone has conformed to Living Your Brand on... Read More

Are You Brand Worthy?

Branding is one hot topic, although it is wildly misunderstood.... Read More

Positioning and Branding - Brand Identity Guru

Where is your brand positioned in the marketplace? How is... Read More