Good Logos Make Great Sales Tools

Every day, the average person is exposed to millions of visual stimuli including hundreds of company logos.

A logo is a unique visual image that represents a company or its products. It aims to create a positive and memorable impression in the minds of the people who see it. In addition, a good logo can make a sale by saying something about the company to customers when there is no sales person present.

Choosing a logo for your business requires much thought and it is essential that you work closely with your graphic designer. Logo design needs your input as well as the designer's creativity.

You have to start with an idea of the image you want your logo to portray, i.e. what you want it to say about your company. Beware though of turning the logo into a metaphor for something. The most memorable ones are usually the simplest ? think of McDonald's golden arches, the Apple Computer logo or Nike's 'swoosh'. Less is often more as far as logos are concerned.

Secondly, you will have to decide whether your logo should be an illustrative representation or abstract graphic that represents what your company does, or whether it should be font-based. Alternatively, your logo could be a combination of these options.

Logo colour is very important. Bear in mind that the colours you choose will impact on all your corporate materials. Your logo should also look good in black and white for use in mono print applications or on faxes for example.

Size is also a consideration, as your logo needs to look equally good on a business card as it does on the side of a truck or building. Similarly, make sure your logo is designed for print first and the web second. Do it the other way round and you may find that a design that looks good on a web site appears mediocre when scaled up for use in print.

Choose your logo design carefully as it will have a powerful impact on your business. A great logo lasts and should look good years from now. It also stands out from its environment and from the competition.

As well as building brand-awareness and speaking for your company, a great logo helps you make great sales? provided of course that you have the product and service quality to back it up.

Copyright © 2004, Christopher Smith, Mano Design

About The Author

Chris Smith is a partner in Mano Design ( http://www.mano-design.com ) - a Vancouver Design and Marketing agency.

---

Santa - The Brand

Every Christmas Eve, a burglar named Santa busts into homes... Read More

Im Just Starting, Why Do I Need a Logo Design?

Businesses eager to open often give little thought to their... Read More

Articles: The Perfect Branding Tool

If you own a web-based business, you're probably aware of... Read More

Branding Yourself To Increased Profitability

Successful Realtors know the importance of branding their identities into... Read More

How to Create Your Own Mail Order Products

Pick up almost any book or report on Mailorder Selling... Read More

Why Having A Niche Automatically Boosts Your Credibility - Become The Expert by Getting Focused

Yes, yes, we've heard it all before... loads of life... Read More

Branding On The Web Is Like Mining For Fools Gold

I am sick and tired of marketing geeks touting the... Read More

Hummer is an Excellent Brand

What size is your Hummer? Hummers Come in All Sizes;... Read More

Fast Forwarding Your Business

If you think only big corporate names need to think... Read More

Build Brand Identity - Brand Identity Guru

Successful Guru marketers have a secret weapon that they use... Read More

Brand Building 101

Building your brand into a brand leader isn't easy. There... Read More

Brand Equity Building - Measuring Brand Value

Measuring brand equity allows a company to establish a baseline... Read More

Top Eight Mistakes to Avoid When Naming Your Business

Naming a business is like laying the cornerstone of a... Read More

Its Time For Some Steak

Recently, I was reviewing our website statistics. One of the... Read More

New Uniforms Could be the Gold Charm for the Golden Arches

New designer uniforms could be the gold charm McDonald's needs... Read More

Types of Logos

There are three basic types of logos: text, symbol, and... Read More

Self-Marketing: The I Focus

Ever had one of those conversations where you wondered what... Read More

Setting the Right Price

One of the ways people get to know you is... Read More

Strategy and Tips for a Successful Logo Design

Visual processing is the most important way for gathering information... Read More

Brand Identity Guru - Is Your Brand Vital?

The world is not waiting for you?or your product or... Read More

Profitable Partnering

Become your customers top-of-mind choice.Some of these snapshots of real... Read More

Build Brand Identity Through Product Branding

Building a product into a brand leader is not easy,... Read More

Branded Email: Email Branding is the Next Generation of Email

All You Need is Branded Email Or Always Branded Email... Read More

Pressure Washing Companies and Co-Branding

Pressure washing companies often miss what we call 'super niche'... Read More

Corporate Internet Branding ? Branding Your Business Online

Let me tell you a story about Pete and a... Read More