Jan Verhoeff: Brand Your Market

Marketing potential of any product is based on recognition and quality. Name based recognition happens with a variety of products. We have Paul Newman salad dressings, Robert Redford productions, George W. Bush policies, and Oprah Magazines; the list goes on. Each of these has a unique emblem of success, their name and face. No other product can compare; no other is similar.

Brand your market effectively with recognizable eloquence. Your name adds purpose, power, and punctuation to an otherwise bland product. Without your name, you would be unrecognizable by most forms of communication. Brand your market with simplicity and style: your name.

Originality swamps the market these days. Build a better burger became a sub-sandwich and fish and chips evolved into pizza, but meat is still meat no matter how you slice it. However, everybody recognizes Caesars, McDonalds, Long John Silvers, and Quizno's. Name sells. Who are you?

At Pizza Hut, anyone could be in the kitchen cooking pizza. But at Little Ceasars, everyone knows Nero is spinning the dough, dealing the pepperoni and tossing the cheese. Name has impact. Be somebody. Be known. Be recognized. Get the recognition you deserve by putting your name on a quality brand product and standing on the face of prosperity.

A few benefits of branding the market with your name:

· Your name becomes a Google adword

· Your name becomes recognized

· Your name connects the product to you

· Your name reaches the audience

· Your name becomes memorable

· Your name locates your work on Search Engine Searches

Unabashedly plastering your name across some prosperous product slams impact into the sales market, branding your product with an identifiable title. Your name packs a power punch, focusing the client on integrity, enthusiasm, quality, and recognition. It's commonly assumed that if your name is on the product, it contains quality. Use that assumption to market your product: you.

Copyright © 2005 ? Jan Verhoeff

Effectively promote your product with individual punch. Name your product. Brand your market with success powerfully. Contact our offices at eBiz Brand Performance.

In The News:


Palin the 'hockey mom' is just an exercise in political branding
guardian.co.uk, UK - Sep 5, 2008
This was a cold-bloodedly deliberate attempt at political branding. Palin referred to herself a hockey mom in her carefully scripted and vetted acceptance ...

Greater Medford Visiting Nursing Association unveils new branding ...
Medford Transcript, MA - 6 hours ago
Greater Medford Visiting Nursing Association, (GMVNA) a non-profit organization, recently unveiled its new corporate branding initiative designed to ...

Nation Online

Branding the gospel
Nation Online, Malawi - 2 hours ago
And when he turns to gospel music, he ponders on branding. Among the things that seem to boggle him is how the concept of gospel music has been received ...

City's branding not based in reality
Pensacola News Journal, FL - 5 hours ago
They are calling this "branding" of sorts. I think the point of the banners is to attract positive attention to our city and people. ...

Hindu

Brand theory
Hindu, India - 16 hours ago
Whistler’s feat has mutated into a powerful force within the current art world — one that forms the very pulse of contemporary society — building Brand ...

Gizmodo Australia

When Political Cross-Branding Goes Horribly Wrong
Gizmodo Australia, Australia - 8 hours ago
There's a good reason why Washington has generally veered away from 80s robot cartoons. And now we know that reason. [brewcityonline] There are currently no ...

NAS Executive to Present HR Solutions at SHRM Conference.
PR Web (press release), WA - 3 hours ago
His topic, "Employment Branding: Branding Your Organization to Attract and Retain A-Level Talent," offers insightful tips on how to create and manage a ...

Sodexo re-brands, aims for Rs 1500 crore turnover this year
Economic Times, India - 6 hours ago
Following its re-branding beginning this month, Sodexho India has metamorphosed into Sodexo India. The company, which has a presence in 20000 outlets in 400 ...

Calaveras Enterprise (subscription)

Selling a city: Branding Angels Camp
Calaveras Enterprise (subscription), CA - Sep 6, 2008
By Krissi Krob A crowd of merchants and residents gathers in Utica Park for Roger Brooks’ presentation on city branding. Enterprise photo by Krissi Krob As ...

Branding takes the bluetooth way
Business Standard, India - Sep 4, 2008
Indian firms are now using wireless technology to advertise and create brand awareness among consumers for their products. The concept is being used mainly ...
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