Copywriting for the Web: Do You Have What It Takes?

In the world of web copywriters, many will try, but few will succeed. What category will you be classified as? Hopeless failure, or smashing success?

Well, that's a foolish question, right? You want to be successful, of course! You know that you can razzle-dazzle 'em with your knock-'em-out, drag-'em-down copywriting skills. You even have a power-packed portfolio to prove it. So: what's the problem then?

The problem is that the web is overflowing with copywriting talent. A copywriter on the web is a little like being at a Friday night concert at Madison Square Garden for some big headliner. In that vast audience, you're just a teeny speck.

Likewise, in the elbow-to-elbow web copywriting arena, you're not much of a standout, even if you've got that copywriting lighter raised high and you're singing your heart out. Why? Because that's what everybody else is doing!

Let's take this analogy one step further. If you wanted to get noticed at a jam-packed concert stadium, what would you do? You could sneak through the audience, get naked and then bum-rush the stage. Think of the news headlines! "Crazed Naked Fan Mauls Bono Onstage at MSG." That would get you some attention, yes? (Although I don't recommend you actually do this, as you may find yourself in prison).

So then, if one thinks of the naked stage rush prank as the attention GRABBER, what might you do to HOLD people's attention? You could start attending five concerts a week all over the country and pulling that same stunt at every one! You could build a rep for yourself as the Notorious Naked Concert Crusader.

What does this analogy have to do with being a web copywriter?

You're going to have to do something unique, outlandish or outrageous, to get people on the web talking about you. That means thinking up a gutsy theme for your website.

Once you've thought up and executed your theme, much like our concert crusader, you'll have to keep feeding new material to your following. You will do this by way of article marketing.

Start submitting articles on the web. Write them according to your signature theme, whatever that might be. Are you the Wordfarmer? The Word Wrangler? The Copy Cowboy? Create an outstanding and unusual persona and then spread the word about your services and signature style, in hundreds of articles that you submit on the web for distribution.

Don't believe it? Try it and see for yourself what having a brand with a personality and a unique message does for your copywriting business. Or, you can always just get naked.

Copyright 2005 Dina Giolitto. All rights reserved.

Dina Giolitto is the author of ARTICLE POWER: Create Dynamite Web Articles and Watch Your Sales Explode... a 49-page manual covering every aspect of article marketing on the web. Learn about article marketing, copywriting and more at http://www.wordfeeder.com

---

Is Freelance Hiring Right For You?

Assume you were faced with the task of hiring a... Read More

How To Make A Career Out Of Copyediting And Proofreading

Do you possess the qualities of a good proof reader?... Read More

Direct Mail Sales Letters Flow Better With Subheads

A subscriber to my newsletter asks: "Got any good pointers... Read More

Working With a Freelance Editor

If you are interested in creating information products, you will... Read More

The Truth About Negative Commands (Dont Read This!)

Everyday when I read promotional emails and advertisements, or listen... Read More

How You Can Become A Freelance Business Plan Writer

As with any business, becoming a freelance business plan writer... Read More

The Number One Copywriting Technique That Makes Your Prospects Read Every Word You Write

How does this sound?Today, I'm going to show you how... Read More

More Insider Secrets to Great Copywriting - Judging Your Target Market

This week we're going to reinforce the training that Recruits... Read More

How to Write for a Paper or Magazine

l. Introduce yourself to the editor of your local newspaper.... Read More

Are You Losing Customers Because of Typos?

Overlooking simple steps such as proofreading and grammar can affect... Read More

Custom Writing Services: Market Overview

Market identification Custom writing services market is a sector of... Read More

Impulse Writing for Better Ad Headings

Writing headlines for your ads is the most important part... Read More

How Your $2-an-Article Ghostwriter is Like a Cheap Pair of Pants

Web marketers: have you figured out that article marketing is... Read More

10 Tips for Tech-Writers

Tech-writing is a tricky business. It's not a very high... Read More

Kick-Starting Body Copy

Several correspondents to our newsletter, AdBriefing, say that they are... Read More

Copywriting Makeover: Making An Emotional Connection - Part 2 of 2

In part one of this article series we began looking... Read More

How To Write Headlines That Get Attention

No doubt, the headline is the most important part of... Read More

Tomorrow?s Clichés Today

I went to Google and entered a couple of different... Read More

The Lead: Sinking The Hook Into Your Prospect

You only have an instant to capture your prospect's attention.... Read More

Subtle Emotion - The Key To Copy That Works

Say the word "emotion" to a man, and he'll immediately... Read More

Making Your Purpose Your Business Step #4 - Organizing & Developing Online Content

If you have done your homework then you are ready... Read More

When Panic Attacks Writers

If you write for a living, you deal with deadlines.... Read More

Getting Paid for Your Articles

If you've been writing web articles to help promote your... Read More

Traffics Nice... But Whos Driving?

In the competitive marketplace of the new millennium, the demand... Read More

Designing for a Non-English Audience

Having worked as a digital publishing specialist at a large... Read More