12 Powerful Ways To Use Autoresponders That Will Take YOU To The Top

If only I had known that autoresponders are a necessity to your online business when I first ventured online, I would have saved a lot of time and money. You have to automate in as many areas as possible and if used responsibly, autoresponders can be your best friend.

Your customers expect prompt replies to their email inquiries. But finding the time to answer every inquiry by hand will quickly eat all your time. The good news is an autoresponder is an inexpensive - or even free - method of quickly responding to your customers and prospects email.

Autoresponders are an effective and powerful marketing tool, allowing you to make contact with thousands of potential customers. This is an invaluable asset considering how many potential customers you usually have contact with before you make an actual sale.

Use your autoresponder to:

1. Publish a newsletter. Your newsletter can keep your visitors informed about your services or products, while building your reputation as a credible expert in your particular business.

2. Publish a newsletter only for your affiliates. Inform them of current sales you are running and of promotional material that your affiliates can use to increase their commissions. Include tips, advice, and techniques that your affiliates can use to successfully go out and promote your business.

3. Write reviews. Cover books, software, music, e-books, movies, etc., and put each review in an autoresponder. Review your affiliate programs, using a link to your affiliate's page in your autoresponder.

4. Create mailing lists. Inform subscribers to your articles when you've written new ones that they may want to publish in their own newsletter or website.

5. Automate your sales process. Use an ad to insure repeated exposure of your message. In your ad, put your autoresponder address where a visitor will be exposed to numerous marketing materials. This multiplies the chances of converting visitors into customers. For example, if you're selling a particular product, put testimonials about how spectacular it is on your autoresponder, and add a detailed, enticing description of your product.

6. Distribute advertising rates. Let's say you sell advertising on your website or in your newsletter. Set your autoresponder to send the information about rates and how to place an ad automatically to all prospects email addresses. Then have your autoresponder follow-up. It can also send notification of any special deals you are currently offering.

7. Distribute an email course. Just be sure that each lesson has quality content - not a sales pitch. Your content will do the selling for you, and will do it much more effectively. You can include tips centered on a different topic for each lesson, illustrating how your product will benefit the reader. Include the tangible benefits the visitor will reap by purchasing your product. Make sure to include a paragraph or two at the end of each lesson enticing your prospect to consider making a purchase.

8. Distribute free reports. This gives your visitor an idea of the type of information you can provide and the quality of your product or service. Make sure these reports are not sales letters or you will more than likely lose a potential customer than gain a sale.

9. Create trivia quizzes on your site and place the answers in an autoresponder. Your visitor will then be motivated to request your autoresponder. Or create a contest and have any visitors that enter send their responses to your autoresponder. Your autoresponder can be set-up to send them a confirmation of their entry.

10. Link to hidden pages on your autoresponder. For example, a hidden page could be your affiliate page that contains graphics, promotional articles, and text links that interested affiliates can make use of. Inform visitors that they may have free access to your affiliate page by simply requesting your autoresponder. You will then gather a list of visitors who may be interested in becoming your affiliates.

11. Use an autoresponder on your order page. Post a request form for visitors to be notified of special offers or discounts in the future. This creates a very effective mailing list that contains the names of people who are already your customers.

12. Put your links page on your autoresponder. It should contain up to fifty links that would be of particular interest to your visitors. Make sure to add your own promotional copy at the top or bottom of this page.

Now that you have proof that autoresponders can be used creatively to take you to the TOP, can you see how you will implement them to benefit your business?

Copyright (c) 2005, Melanie Burns -- All Rights Reserved Worldwide

Melanie Burns, founder of Internet-Business-How-To.com, has passion and dedication to assisting You to make Your Internet Business a Success! Join the weekly "Abundant Success Online" newsletter,mailto:aso-subscribe@internet-business-how-to.com (Permission to reprint this article in its entirety, including byline, is expressly granted.)

---

Cyber Banking

The use of electronic cash as a means of transacting... Read More

Choosing the Right Online Shopping Cart

Are you a website owner or a web designer/developer? If... Read More

How Measuring Key Performance Indicators Can Improve E-Commerce Strategy - Part Three

The first article of this series discussed page views per... Read More

Maximize Your Froogling for Increased Website Profits

Are you familiar with Froogle? If you are an online... Read More

Retirement Signature Frames ? The Perfect Retirement Gift!

When most people think of a retirement gift, they think... Read More

Keep Your Customers Happy by Organizing Your Payment Options

Anyone using a slow, or an awkward payment processor had... Read More

10 Reasons To Survey Your Visitors, Subscribers And Customers

1. To find out what type of content visitors want... Read More

Building eCommerce Websites That Work - Part 1

You want to succeed at eCommerce? Welcome to a very... Read More

The Internet and Customer Care: Aid or Anarchy?

It was reported in 'Marketing' magazine this month, that Britain... Read More

Is ECommerce Right for Our Business?

If your business features products or services for sale, undoubtedly... Read More

Simple Steps to Start a Profitable Member Only, Subscription Web Site

Having a successful member only, paid membership site is one... Read More

How to Start a Business on the Internet

So you want to start a business? Good for you.... Read More

Online Consumers ? What Are They Complaining About?

For many businesses, e-commerce represents a tremendous method for generating... Read More

Bringing the World to Your Door

According to Internet.com, by the year 2008 nearly 30% of... Read More

Say Something Worth Talking About

I recently published a short e-book called 'One Thing I... Read More

Why Ecommerce is Not Ready for My Daughter or Me

As the mother of a teenage clothing fanatic I'm often... Read More

Expand Your Local Business Through the Internet

To obtain more local customers for your business, consider expanding... Read More

Shopping Carts and the E-Aisles

Have you ever gone to the store and thought you... Read More

PayPal Powered

Three years ago I was doing some work for a... Read More

How to Write a Landing Page

Is there a difference between writing a landing page and... Read More

Paypal Primer

To conduct business on the Internet, whether informal, one-time only... Read More

Intranet Project ? RAD or Waterfall?

Building BridgesI have often used the analogy of building a... Read More

Set Yourself Apart From The Ordinary

I have written at length about the need to anticipate... Read More

Choosing an Ecommerce Shopping Cart

Choosing an online shopping cart is a big decision. Unlike... Read More

How To Sell Websites Fast !

This article will explain in depth the steps needed to... Read More