8 Tips to Increase Response in Email

Opt in email marketing is no different than normal direct marketing in that small simple changes will increase your response and success. These tips will help with both plain text and html email:

1. Personalize- "A persons name is still the sweetest sound" Having first name in both the subject of the email, and the body of the message will help your email get read and not just deleted or being mistaken for junk mail.

2. Free- Offer something free: It's an over used word on the Internet, but it still works, but it must 100% free not an item you have to pay postage and packaging for. If you do this your user who checks out your offer will feel cheated.

3. Tracking- Always track any promotion, which means using tools that will allow you to track responses and conversion of visitors to sales. A good service to use is adminder:

http://www.adminder.com

Tracking also allows you to find out what information is most important to your readers

4. Talk- When you write your email copy, write as if you are having a one-to-one conversation with the recipient. This makes your customer feel like a real person and not a number.

5. Short but informative- Provide the information in a short and clear method showing the main information using short paragraphs of 3-4 lines making it easy to read or skim over. Using bullet points and line space between paragraphs to highlight important points.

6. Benefits not features-Show what the item or service can do for your customer, not what its features are.

7. Call to Action- Use a sense of urgency with ease of contact with a

8. Easy to contact- Use Clickable link such as http://site.com or mailto:you@yoursite.com

This format will create a click on link in most email programs.

If you are marketing internationally you will need a format suitable for American On Line ?The biggest US ISP. Something like this:

[ AOL Users Click Here ]

Always test and target to your market, response rates can be up to 20% with the right message. Trial and error will prove you right or wrong. The power of the promotion to an in-house list is something very over looked. The list must have agreed to receive information (opt-in) from you or you just become junk email.

About The Author

Paul Easton is a self confessed Internet Marketing Nut and Editor of "Power Promotion Plus" ?An ezine dedicated to web site promotion tools that work with 3 free gifts for subscribing Check it out here: http://www.Digitalawol.com/?source=Article

paule@Createtoolbar.com

---

An Aspirin or an Autoresponder!

Tired of silly old email enquiries? Say hello to autoresponders!If... Read More

A Cool Email Communication Tip

If I sent you an email that said: "The Big... Read More

The List Is The Thing

Many companies begin their online sales ventures with the wrong... Read More

Improve Newsletter Delivery with an Autoresponder Service

Another powerful reason for making the switch from using the... Read More

The Best Way To Promote Your Website, or Anything Else!

Have you ever wondered how some websites get so many... Read More

Summary of Adestras Presentation on Best Practice EZines at the July NEPA Conference

At the recent Online Marketing Show, Adestra ran an email... Read More

Six Tips for Nonprofit E-mail Success

An opt-in e-newsletter is one of the most effective marketing... Read More

Are Your Subscribers Receiving Your Newsletter?

In my e-mail one day, I received the following message:... Read More

Email List Management

How do you get the most out of your list?We... Read More

Why Use Permission-Based Email Marketing?

The goal of all marketing is to attract interest in,... Read More

Signature File Dos and Donts

Signature files have been around since, well, before most current... Read More

Building Your Own Goldmine - The Golds In The List

The best way to make money on the Internet is... Read More

Confessions Of An Info Junkie

I love the Internet! Information about any topic that piques... Read More

Can You Win The Battle By Using A Toothpick?

Every business needs a low cost way to reach targeted... Read More

Automatic Responder - The Secret of Super Affiliates Success

Congratulations, you just made a sale!Congratulations, you just made a... Read More

Internet Tip of the Week: Seven Rules of Email

Now there is no law that says you have to... Read More

10 Persuasive Triggers To Plug Into Your Ad

1. Most people want to win over others. Tell your... Read More

Yes, Please Do Come In, But Better Watch Your Step!

This little parody, and the comments that follow, were... Read More

How Can You Be Sure That Your Marketing Efforts Will Generate Profits?

There are several ways to ensure that your adverts are... Read More

Build or Buy--Should You Build Your Own Opt-in Email List?

The easiest way to acquire an email list for your... Read More

E-mail 101: The Dos and Donts

Even though many people have been writing e-mails for a... Read More

How?s Your E-mail Etiquette

In a fast moving global economy, e-mail offers you the... Read More

Add Email To Your Marketing Mix

If you are serious about adding email to your marketing... Read More

The Ultimate Business Network: One Secret Power of the Masters

Dear Friend:If you're out there networking and have been for... Read More

9 Tips To Help You Write More Powerful Emails

1. Make the effort to learn about the etiquette (these... Read More