A Single Email Is Never Enough

"Repetition is the key to advertising (marketing)". Those words were said by a friend of mine, Jason Olson, back in his days of selling radio and direct mail ads.

Jason, now the owner of Ultimate Web Designing (http://www.ultimatewebdesigning.com), said that a particular business owner was willing to buy a single month of advertising to see if it would be cost effective to do a full ad campaign. Jason told him that the consumer needs to be "hit" with the marketing message repeatedly in order for them to take in the message, understand it, and take action.

This also applies to email marketing. A very small percentage of people will respond immediately while others need to see your message a number of times before they even think about responding to your offer.

It has been said that nearly 70% of the market is made up of those people who take their time, shop around, and need to see offers more than a few times before giving them any consideration.

Therefore, your goal is to effectively reach, persuade, and motivate this large segment?which is nearly impossible to do with a single mailing. Repeating your marketing message is essential to attract this all important group.

Statistics have shown that the majority of sales occur in the follow-up process. However, you'll need to do so in a timely, consistent, and convincing manner.

Repetition helps the consumer comprehend your offer, emphasizes how it would benefit them, and reinforces the urgency. Try revamping your next email marketing campaign into a string of messages and you will likely see a major improvement over individual mailings.

By creating a sense of "NOW" with your email recipients, and reinforcing that urgency in subsequent mailings, you influence and guide your unresponsive prospects into action. Also, try adding an extra incentive with each mailing and your offer will become more valuable and more difficult to pass-up.

Email marketing campaigns can be entirely automated with autoresponders. Your series of pre-written follow-up email messages can be automatically delivered to someone who responds to your offer or requests more information.

Keep in mind that your email marketing campaign is only for your opt-in subscribers. Just as repeating your offer can increase the response rate, unsolicited email (spam) can increase your chances of earning a bad reputation.

Conclusion?In order for any marketing campaign to work, the majority of your market needs to see your offer more than once. When your offer is seen over and over, people will start to remember it and realize the importance of it.

About The Author

Visit JD Burson's web site to learn how to make money from home (http://makemoney.ultimatewebdesigning.com) and pick up your copy of his e-books on writing email messages (http://email.ultimatewebdesigning.com) and autoresponder messages (http://autoresponder.ultimatewebdesigning.com).

info@ultimatewebdesigning.com

---

How to Do an E-mail Interview in 9 Easy Steps

Need a fresh idea for your e-zine content? Do an... Read More

Autoresponders - Simple Tweaks That will Improve Your Return Rate

Autoresponders are, without a shadow of a doubt, one of... Read More

Building The Best Opt In Email List

The #1 Thing You *MUST* Have Before Even Thinking About... Read More

10 Persuasive Triggers To Plug Into Your Ad

1. Most people want to win over others. Tell your... Read More

Website Promotion Through Newsletters

Website promotion is certainly a main focus of all business... Read More

The Most Simple Way to Mask Your Email-address

We all know that spammers are looking for your email-address.... Read More

The Key (Board) to Success: Effective Emailing

Email is THE medium of communication for business transactions. Unfortunately,... Read More

How Effective is Your Email? How Can You Tell?

Is your email getting to your list members? If so,... Read More

Increasing Email Deliverability

Most email marketers know that it is important spam-check email... Read More

How To Create Gold With Email Promotions - Part 2

Don't forget people are so busy now they will only... Read More

Improve Newsletter Delivery with an Autoresponder Service

Another powerful reason for making the switch from using the... Read More

Keep Your Work From Home Newsletter From Being A Spam Filter Casualty

It's hard to get your email through to clients, friends... Read More

Do Your Autoresponders Drive Your Customers Crazy?

A chained auto-responder is a sequence of emails that gets... Read More

Internet Marketing Strategies: 20 Secrets To Using Free Autoresponder Courses To Magnify Your Sales

Among internet marketing strategies that most marketers are not using... Read More

Autoresponders = Automatic Internet Marketing Success

What if you could send out all the information that... Read More

The Opt-In Secret

Everyone knows that in order to be successful online you... Read More

The Lazy Way To Build A Responsive Opt-In Email List

If you're in business on the Internet to make a... Read More

Introduction to Autoresponders

If you've reached the point of exhaustion trying to keep... Read More

Is Your E-Address Unprofessional?

How much time did you spend on deciding on the... Read More

Paradigm Shift for the New World

In the business world, the primary focus is on selling... Read More

Six Tips for Nonprofit E-mail Success

An opt-in e-newsletter is one of the most effective marketing... Read More

Promote Your Products Without Annoying Spam Filters

How many times have you realized that your email simply... Read More

12 Tips For Writing Winning E-mail

Learning to write more effective e-mail is a valuable skill... Read More

Viral Marketing with Your Signature File

Computer viruses are usually a bad thing. They can compromise... Read More

Email Microtargeting

Email marketing is undergoing rapid changes. Now, more than ever,... Read More