E-mail Whitelist Etiquette - Answering Service Resources

Home
>
Email Marketing
>
E-mail Whitelist Etiquette

E-mail Whitelist Etiquette

A big-time dilemma is brewing online. In an understandable attempt to bypass all that annoying spam, e-mails that onliners want to receive are getting lost in the shuffle. Newsletter subscription requests are not being completed and important e-mails are not getting to their intended parties.

Your "Whitelist" is the list that contains the e-mail addresses of those you do in fact want to receive e-mail from. Some services require the accepted addresses be in one's address book to be added to the whitelist. While other software/services call this list the approved or allowed senders list and require you manually add those you want to accept e-mail from to your list. Regardless of what this feature is called, it is clearly not being utilized correctly and in many cases, at all.

What can be done about this? A little user education and E-mail Whitelist Etiquette is in order!

=> When signing up for an online newsletter, mailing list or Web site service, immediately add their e-mail address or dot com to your approved or white list. This will ensure smooth communications with you and that e-mails will get through with the information you requested or confirmations necessary for you to acknowledge your request.

=> If you initiate the request, it is your responsibility to promptly add the other side's e-mail address or dot com information to your whitelist. This extra step will reflect that you are courteous and tech savvy! In addition, doing so will avoid those who you have requested information or services from, from having to follow verification e-mail instructions just to get you the information you requested. Besides, you cannot count on everyone responding to those verification e-mails-many simply don't or can't (automated subscription systems).

=> Before getting upset because you perceive someone didn't respond, check to see if their e-mail was inadvertently deleted or sent to your Trash or Junk folder. Then, upon finding these e-mails in your Trash or Junk folders, add their information to your whitelist straight away. Too many onliners become belligerent about a supposed lack of response when in fact a response was sent and because they didn't clear the way for the e-mail to be accepted it was diverted to trash or not allowed through.

=> Web sites and newsletters should have a response or thank you page that clearly requests site visitors and subscribers to add the required e-mail address to their whitelist right then and there. If onliners know the address to expect e-mail from, it is much easier to expect that they will add that address to their whitelist and your e-mail will get through.

It is important that every onliner make a conscious effort to become aware of the above issues and integrate these suggestions into their day-to-day activities. Only then can an informed online community use e-mail for the efficient and convenient communication tool it was meant to be.

About the Author:
Judith Kallos is an authoritative and good-humored Technology Muse who has played @ http://www.TheIStudio.com for over a decade. Check out her E-mail Etiquette Web Site and Book @ http://www.NetManners.com

In The News:

Enhance Your Email Marketing Response
Smart Biz - 17 hours ago
If you are an email marketer who is doing traditional "batch and blast" email marketing, now’sa good time to start segmenting and sending triggered emails. ...

LeadPro Email Marketing Adds Partner Friendly Features to Automate ...
PR-USA.net (press release), Bulgaria - Sep 5, 2008
LeadPro Email Marketing and Lead management service adds several partner friendly features in order to automate routine email marketing operations carried ...

Email marketing 'can help develop customer relationships'
Business Strata - Business News, UK - Sep 5, 2008
Email marketing is one way firms can develop their relationships with exiting customers, one expert has asserted. Making his comments in the American ...
Advice offered on using email to retain customers Digital Response Media
all 2 news articles

Leading Online Retailer 'The Parent Company' Centralizes Email ...
MarketWatch - Sep 3, 2008
Forrester's in-depth study details the financial benefits that The Parent Company is receiving by centralizing its email marketing for eToys, ...

Integrated Marketing System Includes Email Marketing, Online ...
PR Web (press release), WA - Sep 5, 2008
Igenti-market is the only system that integrates the three principal aspects of online marketing into one system. The system includes email marketing, ...

Email Marketing Project Manager
nPost.com - Sep 5, 2008
Zillow.com is looking for an enthusiastic project manager who can make our email program a leader in the industry. This position is a 4 month contract role. ...

Expert: Use email marketing to nurture current customers
Digital Response Media, UK - Sep 4, 2008
Writing for the American Chronicle, Fred Waters, co-founder of the Local Online Marketing Association, identified email marketing as a key channel for ...
Don't neglect existing customers in internet marketing strategy Business Feet
all 2 news articles

How to Capture the Growing Value of Email Marketing
PRarticle.com (press release), Canada - Sep 4, 2008
Learn about the power of eMail marketing and how, when done correctly, it is one of the most cost-effective solutions for you to generate leads, ...

Dylan Boyd to Chair The Email Experience Council's Nonprofit ...
PR-CANADA.net (press release), Montenegro - Sep 5, 2008
The eec, the email marketing arm of the Direct Marketing Association (DMA), is a global professional organization that strives to enhance the image of email ...

Director, Email
Seattle Times, United States - Sep 3, 2008
If you are an analytical marketer with extensive experience in e-mail, you could be responsible for managing an extensive, dynamic email marketing program ...

email marketing - Google News

Answering Service ResourceAnswering Service Resource