Before the advent of email most of us, other than sending out cards for special occasions, would write very few letters. If we did write a letter, it was carefully prepared, and considerable thought went into it. Today, with computer access available to most people, we have tremendously increased our amount of written communication, and sometimes fall into a trap. There are seven words that will serve as our guide and help us to communicate more effectively.
Perhaps the first word to consider is "Brevity" - we receive and respond to more mail each day, than we would in a year, before the advent of the Internet. As we became experienced with email, we found certain shortcuts that we would never use in "pen and ink" communications.
Many people simply copy the entire note to which they are responding, and make their comments. Others might lift a pertinent paragraph and respond. This is acceptable practice. Let's face it - unless you are socializing with a friend, if someone asks a question, they want an answer, and don't really care if you had rain last night. But, you can be too brief in your replies. I get email all the time, and don't have a clue as to what they're referring to.
Criticism, whether perceived or real is probably next on the list. Some people write with a negative style, and while they are truly not being critical, their wording comes across that way. If you are making a suggestion to someone, or reporting a problem, if you expect positive results, be sure to couch your note in positive terms.
Patience - I had a person write me 4 times in one day about a perceived problem. Now, most of us are not sitting at the computer 24 hours a day just waiting to receive email. A person must be given ample time to respond. This may take a day or so, or even longer. When I didn't "immediately" respond, the notes got nastier and nastier. If you act this way, you may be simply written off as a "crank" or a "pain in the neck", and never get an answer. Patience pays - and if you do send a reminder, be civil.
Audience - since the web is truly world wide, remember that you may be speaking with a person limited in your primary language. While you don't want to appear condescending, your email should be written in short, concise sentences that are easy to understand. Words that have several meanings such as wound, produce or refuse should be avoided.
Morality is always a big issue. What may be acceptable to one person may not be to another. Never use language that is even border line. Many people think that if someone uses words that are not acceptable in "polite" society, you might not know how to express yourself any other way, and be considered ignorant.
Never use a "double entendre". We had a police chief of a neighboring town use the term "guido" in an internal memo to his staff. To many, the term "bennie" or "guido" simply means a summer resident. But this term was highly offensive to the Italian American community, and he quickly learned to choose his words more carefully.
Sarcasm - this is always a double-edged sword. While something may be said with the best of intentions, another may interpret it the wrong way. Your best bet is to avoid it. While on the subject, the use of humor has to be done very carefully. What may be extremely funny to you, could be extremely offensive to someone else.
Spam - most people get a number of emails every day, and much of it is unsolicited commercial email, which is immediately deleted. Always title your note so it doesn't blend in with all the other junk they receive. The spamsters are becoming more creative in this regard however, so you should probably try to give this a little extra attention.
There are of course many other things, which should be avoided, such as spelling mistakes, punctuation errors, and the use of ALL CAPS. Try to couch your communications so you are not guilty of making these basic mistakes. This is especially true if your email is going to multiple people. The anonymity of the web doesn't always allow us the luxury we enjoyed when all we wrote was with "pen and ink" and knew exactly who would be reading it.
Did you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips ? Monday. Wednesday. and Friday. Instructions on how to place an ad are in the Newsletter.
Subscribe at: http://adv-marketing.com/business/subscribe2 .htm.

A chained auto-responder is a sequence of emails that gets... Read More
An opt-in e-newsletter is one of the most effective marketing... Read More
One of the things that the introduction of blogs has... Read More
Targeted, cheap, fast, trackable and with more reporting than traditional... Read More
In this digital day and age, communicating through email is... Read More
1. USE POP-UPS Pop-ups are one of the most common... Read More
Do you have a list of e-mail addresses of your... Read More
Have you noticed the marketing frenzy? Have you felt the... Read More
E-mail promotion Internet marketing can help your home-based business expand... Read More
You are a home business entrepreneur. You have just built... Read More
Autoresponders are an important asset to an Internet Marketer. When... Read More
White space in newsletters is like pausing in conversation. Take... Read More
Organisations such as the BPA have been providing auditing services... Read More
Out of all the possible approaches to affiliate marketing, lead... Read More
* The Automatic Responder is generally referred to as an... Read More
I have a special new email address. It's in addition... Read More
I recently undertook an email advertising promotion, using a number... Read More
All too often otherwise nice folks come off as terse... Read More
When it comes to your business e-mail communications, you need... Read More
If you're in business and use email, you've likely learned... Read More
A powerful reason for making the switch from using the... Read More
I remember the good old days of the internet when... Read More
This little parody, and the comments that follow, were... Read More
Most Websites are gathering e-mail addresses. When you submit your... Read More
At the recent Online Marketing Show, Adestra ran an email... Read More
Too often, people forget they're anonymous in the internet world.... Read More
How do you get the most out of your list?We... Read More
When I coach my clients on how to... Read More
Email newsletters are an excellent means of promoting the products... Read More
I got my first email account way... Read More
This Stanford University study surveyed the leading research on virtual... Read More
Spam e-mail is no longer the mild irritant it once... Read More
For those of you who aren't familiar with the term,... Read More
Opt in email marketing is no different than normal direct... Read More
If you've reached the point of exhaustion trying to keep... Read More
Advantages of the free mailing listsThe free newsletters are a... Read More
Rude and crass e-mail seems to be at an all... Read More
In a fast moving global economy, e-mail offers you the... Read More
Another powerful reason for making the switch from using the... Read More
Email marketing is undergoing rapid changes. Now, more than ever,... Read More
Do you have a list of e-mail addresses of your... Read More
Accusations of spam can be so harmful to your business... Read More
If you've written numerous articles, you can use them to... Read More
A few months into the job and Sabrina's cold calling... Read More
Why you need new website content.Finding or creating good content... Read More
In Fall 2003, America Online (AOL) released its brand new... Read More
If Gutenberg were alive today he would be in publishing... Read More
With autoresponders, you never have to lose money advertising again!... Read More
Sending autoresponder messages is one of the most powerful email... Read More
Organisations such as the BPA have been providing auditing services... Read More
Answering Service ResourceAnswering Service Resource |