People Accusing You of Sending sp*am? Five Email Marketer Must Know Tips

People tend to forget their subscriptions. Sometimes they don't even know why they subscribed to your newsletter. Especially if the person is seeking for information, he/she will subscribe to every ezine or ecourse that will come across their search. They don't remember it after a while. If you send email to them after few months, they simply accuse you of sending spam.

So how to safegaurd yourself from this type of accusations?

Follow up and Mailing list management software: You can manage your ecourses, broadcasts, follow ups with this single software-

http://www.scripts4webmasters.com/follow-up-autoresponder-pro/index.shtml

1. Provide their personal details in every email:

On top of each email, put their email address, their ip number with which they subscribed, URL of the form where they subscribed, list name they subscribed. This way your subscribers are aware of that you have their details with their permission.

You only gets the subscriber ips when he/she subscribes using a form. If they subscribed using email addresses, the ip will not be grabbed by your autoresponder software.

2. Use Double opt-in:

Some of the marketers say that 'You have to make it easy for the subscriber to receive your emails'. So people tend to neglect to implement double opt-in. They think that it will be a hassle for subscriber to click on the confirmation link in the email. Remember one thing... if they are really interested they will click, not one... more than that to receive information from you. This type of list is best to target your information and to get some profits from it.

3. 'Unsubscribe' link:

Put 'Unsubscribe' link in every email in the footer area. Sometimes subscribers subscribe using subscriberATdomain.com, redirects his email to subscriberATdomain2.com. Then he tries to unsubscribe using second email, which obviously not in your database and he can't be removed by your software. Then he/she will get upset that you are sending spam. So tell them that use the same email address that they used to subscribe, to unsubscribe. You can put this information under your unsubscribe link.

4. Privacy statement:

Create a tag in your autoresponder like [privacy_statement], if your software allows it. Then put this tag in all email below 'Unsubscribe' link. Let this privacy statement should be similar that you put on the subscription form web page. If your autoresponder software don't allow tags, then put url to your privacy satement on your web page.

5. Authentication Seals:

Recently I came across this site where they provide email marketers a special code that goes with headers of your email(s), making them legitimate.

http://www.habeas.com/servicesHowSWEWorks.php

There is another one:

http://www.truste.org/businesses/email_services.php

Radhika Venkata (c)

Radhika Venkata

Subscribe to 'iNet Marketing Ezine' which is completely focused on Internet Marketing. Receive FREE Ebooks with Resale rights!

http://www.webmasters-central.com/subscribe .shtml
FREE Ecourse: 30 days Solid work out to increase your online profits!

http://www.ebooks-world.com/ecourse/index.sht ml

---

Internet Advertising: 20 Magical Ways To Convert Website Visitors to Subscribers

Do you publish an e-zine or newsletter? If you answer... Read More

How Autoresponders Boost Sales By Up To 400%

Imagine going to bed and waking up in the morning... Read More

3 Simple Steps on how to Get Unlimited E-Mail Accounts for Pennies a Day

As an Online Home Based busy owner you will reach... Read More

Viral Marketing - Your Key to Gaining New Clients

Email newsletters are an excellent means of promoting the products... Read More

Build or Buy--Should You Build Your Own Opt-in Email List?

The easiest way to acquire an email list for your... Read More

Persistence, Patience, Dedication - The Nick Martin Interview

Name: Nicholas John Martin aka Nick MartinAge: 24Residence: Copenhagen, Denmark... Read More

Choose Your Email Marketing Software Wisely

Successful online business can't be led without email marketing. Many... Read More

A Single Email Is Never Enough

"Repetition is the key to advertising (marketing)". Those words were... Read More

Tips to Build Your Email Address Database

WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email... Read More

Just Because You Can...

Just because you can communicate with hundreds of people virtually... Read More

Hot List-Building Tips

Here are some hot list-building tips for you to grow... Read More

Internet Tip of the Week: Seven Rules of Email

Now there is no law that says you have to... Read More

Newsletters that Work

Offer a newsletter in a time frame that will be... Read More

Email Marketing Best Practices

Now that we've explored the importance of sending permission-based email,... Read More

Building Your Own Goldmine - The Golds In The List

The best way to make money on the Internet is... Read More

Make All Your Mailing Lists Double Opt-In

Accusations of spam can be so harmful to your business... Read More

Power at your Fingertips

It is just amazing. Power right at your fingertips. It... Read More

The Opt-In Secret

Everyone knows that in order to be successful online you... Read More

Organizing Your Mailing Lists For Your Email Promotions

With all the safelists and different methods for using them,... Read More

Should You Publish a PAID E-zine?

Many of my clients ask me whether they should publish... Read More

Lesson #5: Four Easy Ways to Kill Your Business Using Your Autoresponder... And How to Avoid Them

The importance of building an opt-in list over spamming (a.k.a.,... Read More

What Is Wrong With Email Marketing?

If you are active on the web promoting your products,... Read More

Follow Up Letter for Past Customers - Why and How to Write It

Following up with your past customers is a proven way... Read More

Grab Those Emails! ? 11 Key Ways to Get Your Visitors to Hand Over Their Email Address

If you are trying to get an opt-in email list... Read More

Why Your Email Distribution List is Your Best Source of New Sales

Don't overlook your current customers. After all, they're the ones... Read More