Reports of My Death Have Been Greatly Exaggerated -- Email Marketing - Answering Service Resources

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Reports of My Death Have Been Greatly Exaggerated -- Email Marketing

Reports of My Death Have Been Greatly Exaggerated -- Email Marketing

Recently, there has been a lot written about email and its (impending) death. From what you read on forum boards and in newsletters from well-known internet marketers, email marketing is dead. Too many ISPs are taking it upon themselves to limit the number of emails you can send at one time, or are blocking your emails from even getting to your subscribers's inboxes.

As a way around this, many marketers are telling you to get a blog and an RSS feed. This makes good sense, and there is some indication that RSS and related technology will become more popular in the near future, but before you invest in an ebook or multimedia course from a marketer, ask yourself if that marketer has a vested interest in moving you over to an RSS system (i.e., they conveniently sell an RSS starter kit, or affiliate for someone who does).

On the contrary, though, email marketing is not dead. Recently, on a membership-only forum, discussion centred on how Getresponse and Aweber have improved their open and deliverability rates for emails, even as high as 85% for deliverability. One contributor, who owns an autoresponder company, noted that many tricks marketers use to get their messages past spam filters (such as using "f^ree" for "free") are actually backfiring and triggering spam filters, resulting in emails being blocked. Instead, marketers should focus on trick-free, valuable content in their emails.

Apparently, email marketing works much the same way as search engine marketing (and, really, all good marketing) does: in the long run, you are rewarded for building (and sending out) trick-free, useful, and informative content.

So how should you build your business? One quality blog post or article at a time.

Jeremy Hoover is the owner of Hoover Marketing where he focuses on building strong content both for his affiliate assets and his email marketing efforts.

In The News:

Leading Online Retailer 'The Parent Company' Centralizes Email ...
MarketWatch - Sep 3, 2008
Forrester's in-depth study details the financial benefits that The Parent Company is receiving by centralizing its email marketing for eToys, ...

How to Capture the Growing Value of Email Marketing
PRarticle.com (press release), Canada - 17 hours ago
Learn about the power of eMail marketing and how, when done correctly, it is one of the most cost-effective solutions for you to generate leads, ...

Director, Email
Seattle Times, United States - Sep 3, 2008
If you are an analytical marketer with extensive experience in e-mail, you could be responsible for managing an extensive, dynamic email marketing program ...

Maxymiser launches email optimisation software
E-consultancy (press release), UK - 11 hours ago
Critically, our new email optimisation software allows organisations to optimise email marketing campaigns automatically without marketers requiring any ...

Email marketing 'should go beyond open rates'
Digital Response Media, UK - Sep 3, 2008
A new study has suggested that open rates are no longer effective when it comes to measuring the success of email marketing campaigns. ...
Open rates no longer indicate successful internet marketing strategy Business Feet
all 2 news articles

Is your online marketing agency a dud?
SmartCompany.com.au, Australia - Sep 3, 2008
Email marketing: Email is the underpinning on any good online marketing campaign, and your agency needs to be proficient in creating, sending and reporting ...

Options Media Group to Acquire 1Touch Marketing
Business Wire (press release), CA - Sep 3, 2008
Options Media Group Holdings, Inc. is an email services provider for on-demand e-mail marketing to create, send, and track professional and permission-based ...

Are You Emailing Your Local Customers? Why Not?
American Chronicle, CA - Sep 3, 2008
Email marketing can also be highly effective for local services, both for converting prospects to customers and for reminders to existing customers. ...

Firms should build own email marketing list 'rather than take a ...
Business Strata - Business News, UK - Sep 2, 2008
The use of product reviews within email marketing could be beneficial to many businesses, according to an expert. Kristina Knight of online advice website ...

How to Segment Your E-mail Marketing
Multichannel Merchant, CT - Sep 2, 2008
Small incremental changes such as tailoring subject lines can have a big impact on the relevance of your e-mail marketing and your bottom line. ...
Five Steps to Maximize Your E-mail Campaigns Multichannel Merchant
all 2 news articles

email marketing - Google News

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