Advertising in Newsletters - Answering Service Resources

Home
>
Ezine Marketing
>
Advertising in Newsletters

Advertising in Newsletters

In this article we will discuss advertising in other companies' newsletters and how it can be as equally beneficial.

By advertising in other newsletters, you can reach an audience which is highly targeted and cost effective. Moreover, you can never be accused of spamming as all the recipients have subscribed to the newsletter.

There are so many newsletters out there covering so many different topics that it's easy to find highly targeted ones to advertise in. So if you've matched the newsletter to the product you're selling, you've reached your target audience.

Almost all newsletters are archived, thousands of people read these archives, and your ad will be seen by these people at no extra cost. This can bring in exposure and extra sales on a long term basis.

Newsletter publishers may have already developed a trust between themselves and their readers. Just by placing your ad in the newsletter, it's more likely to be read because it appears in a publication they like and trust.

Newsletter advertising is not only effective, it's cheap as well. A 5 line ad in a newsletter that goes to 3000 people will cost you between $5 and $25 per issue. With so little risk involved, this is definitely worth it.

Just as you can sell advertising, you can also buy advertising in newsletters. You can use those ads to promote your business or to invite people who read newsletters to read your own.

Again, you have to pick your partners carefully. There's no point just picking a newsletter with the cheapest rates; you want to make sure you choose an outlet that appeals to the same buyers as you. You also need to think about where your ad is going to be placed.

In general, the higher the position the better. And the more the merrier too. Don't expect a huge response from a single ad. It's always best to think of advertising in terms of a campaign.

You'll get a better deal-and better results-if you reserve an advertising position for four or five issues than if you buy them one at a time.I hope this brief introduction will get you thinking about the possibilities!

Chris Ruane

New to the world of ecommerce and don't know where to turn? Visit the beginners' guide to earning online at: http://www.digitalmoneymakers.com

In The News:

eFrogPong, Inc Retains Ardynn Media for Complete Marketing Services
PR-CANADA.net (press release), Montenegro - Jun 30, 2008
Ardynn Media does all of that and more" says Susie Hale, President of eFrogPond, Inc. FrogPonds latest eZine and newsletter product was developed when it ...

Internet Marketing – An Often Overlooked Opportunity
PowerHomeBiz.com (press release) - Jun 8, 2008
Opt-in lists are one of the most powerful marketing tools you have in your online and offline marketing. Complemented by a good Ezine, website, ...

The 5 Traps of Internet Marketing that Can Derail Your Business™
NewsReleaseWire.com (press release) - Jun 11, 2008
You can read their popular blog at Build a Better Blog, and get their free weekly ezine Savvy eBiz Tips at Savvy eBiz Tips. Kathleen Gage aka The Street ...

Marketing in China 1
Asian Business Strategy, Malaysia - Jun 12, 2008
You can now discuss this article and other articles in the Asian Business Strategy and Street Intelligence Ezine. Click on the discuss icon at the end of ...

Asian Business and Research News Portal
Asian Business Strategy, Malaysia - Jun 12, 2008
Asian Strategy Articles: The most recent original articles from the Asian Business Strategy & Street Intelligence Ezine, Asia Market Research and Branding ...
Asian Business Strategy Research Article Updates Asian Business Strategy
all 2 news articles

4 Ways To Boost Your Affiliate Commissions Tonight
Promotion World (press release), CA - Jun 13, 2008
... send other marketing messages to them to be able to earn an ongoing commission instead of a one-time sale only. Publish an online newsletter or ezine. ...

PRESS RELEASE: Karen Sperling Adds Photoshop to the Artistry ...
imaging resource (press release), GA - Jun 9, 2008
The ezine additionally provides art lessons for photographers who never painted before. The new Painting for Photographers book, Sperling's fourth Painter ...

Homeplus thrives on renovation trend
Sunday Business Post, Ireland - Jun 7, 2008
... marketing’’ - word-of-mouth, where one person might recommend the firm to several people - and his database marketing, which includes a customer ezine. ...

Technology Transfer Tactics First
Ad-Hoc-News (Pressemitteilung), Germany - Jun 24, 2008
The company also publishes the free ezine, Tech Transfer e-News, which is distributed weekly to 140000 professionals globally. For information on the TTN, ...

Asian Business Strategy Articles and News from the APMF
Asian Business Strategy, Malaysia - Jun 12, 2008
This feed provides the latest 50 articles published on the Asian Business Strategy and Street Intelligence Ezine, Branding Asia, and Asia Market Research. ...

ezine marketing - Google News

Answering Service ResourceAnswering Service Resource