7 Ways to Self-Promote Within Your E-zine - Answering Service Resources

Home
>
Ezine Publishing
>
7 Ways to Self-Promote Within Your E-zine

7 Ways to Self-Promote Within Your E-zine

We all know that an e-zine won't attract and keep subscribers without offering insightful, practical content. If you only drone on and on about how wonderful you and your services/products are, your readers won't stick around for long.

But let's think about WHY you began your e-zine in the first place. It was likely to use it as a vehicle to promote you and your services/products, right?

You have every right to toot your own horn in your e-zine, as long as you don't drown out the useful content your readers are looking for. You work hard on your e-zine, so let's make your e-zine work foryou!

Here are 7 simple ideas on how to accomplish this:

Make sure your MAIN ARTICLE always provides information that your readers will find valuable.

By having a main article as the foundation of your issue, readers will feel they got what they came for - helpful information. Try a list of top 10 tips, a "how-to" article, a list of resources, a review of a trend in the industry - that sort of thing.

So remember, if your e-zine is tonight's meal, your main article should be the entree. Any promotional info should be your side dishes!

Begin each issue with an EDITOR'S NOTE or PUBLISHER'S NOTE.

I began doing this during the fall of 2001, and have found it's the perfect place to let readers know about what's happening with me and my business, give them a taste of my personality, and announce any upcoming events or workshops. Because this is a personal message from you to them, and because it's NOT your main content, you have more leeway in being direct and self-promotional.

In your article, throw in LINKS to related articles you've written or been featured in, when appropriate.

Your readers will appreciate the additional information and resources, and it's one more chance for you to demonstrate your expertise and credibility.

Directly after your article, give a quick PROMO BLURB, mentioning your e-books, reports, or workshops, if you offer them.

Why right after the article and before anything else? If someone reads your article and says to themselves, "Gee, that was great information!" They'll be ready to hear what else you have to share on that subject.

A great lead-in for your blurb is: "Did You Like Today's Article? If you did, you'll LOVE my [e-book, report, upcoming workshop, etc.]..."

In each issue, offer a TESTIMONIAL from one of your clients or customers.

I saw another e-zine publisher doing this last year and thought, "What a great idea! She's giving her readers further reason to try her services."

I now also do this by featuring a short testimonial in each issue from someone who has bought my book and loves it.

Tell us what YOU'RE all about!

At the end of your ezine, take at least 10 lines and give a concise description of YOU and what you have to offer your readers.

For example, here's what I put at the bottom of every "E-zine Queen" newsletter:

Marketing writer and consultant Alexandria K. Brown, "The E-zine Queen," is author of "Boost Business With Your Own E-zine: 283 Secrets to Planning, Writing, Publishing, and Promoting an E-Mail Newsletter That Gets Results."

It's a step-by-step manual that walks you through the entire process. It's available, along with "The E-zine Queen Resource Report" (more than 219 e-zine promotion resources!), at http://www.ezinequeen.com/

In The News:

FrogPond Puts Elasticity in Your Web Marketing
PR.com (press release), NY - Jul 12, 2008
... into your online magazine (eZine), you expand your opportunities of marketing your company’s brand, products and services. “Publisher has knocked down ...

How America's Civil War Helped Set Off the West's Bloody Indian ...
PR Web (press release), WA - Jul 3, 2008
Com, the Internet eZine that showcases how the New West celebrates America's Old West, is published by Cheyenne, Wyoming-based La Frontera Publishing, ...

Feed kids on a budget
Hattiesburg American, MS - Jul 16, 2008
Jones offers a free monthly newsletter called "Living a Better Life: The Free Money Saving Tips Ezine." Subscribe to it at www.betterbudgeting.com.

Richard F. 'Rick' Murray III
The Trentonian, NJ - Jun 30, 2008
In 1997, Rick created a stir by publishing his science-fiction novel, "Bloo Moon," on Guff Ezine. Written with his elder son and namesake, Richie, ...

Interview with Lea Schizas of Muse Book Reviews
Blogcritics.org, OH - Jun 26, 2008
She's also the founder of The Muse Online Writers Conference, The Muse Marquee, and co-founder of Coffee Cramp eZine. Her published works include Toggle ...

ezine publishing - Google News

Answering Service ResourceAnswering Service Resource