Internet Marketing Idea: Publish an Ezine - Answering Service Resources

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Internet Marketing Idea: Publish an Ezine

Internet Marketing Idea: Publish an Ezine

Chances are if you surf the net much you have noticed that almost every website offers a free newsletter or ezine in some form or other. Wonder why someone would go to so much trouble to publish a newsletter and offer it for free? The answer is because it is a brilliant Internet marketing idea. True, it does take some work to publish a quality ezine, however the benefits you can reap in sales for your main product or service is worth the time and effort.

What makes writing and publishing an ezine such a good Internet marketing idea is that it allows you to have direct contact with your customers and readers on a continuing basis. Even if they forget to visit your site again (and let's face it; with all of the work and family demands placed on all of us, no matter how good your site is, this is a possibility) if they are subscribed to your ezine you have a golden opportunity to remind them why your site is fantastic. Secondly, when done tastefully, it gives you a chance to earn a little extra through advertising. Finally, there are relatively few other ways you can build a relationship with your site's visitors. And as all good salespeople know, building a good rapport with your customer is key to making the sale.

There are a few golden rules you should understand before hurrying to write your first edition, however. While you may be able to convince a visitor to sign up for an ezine when they visit your site, your job as a publisher doesn't stop there. To get them to actually open it every time it lands their inbox and not hit the delete key, you need to develop a plan. At a minimum, keep these tips in mind in order for an ezine Internet marketing idea to be successful:

Take the time to include informative, interesting and entertaining content for your ezine. Give the reader a reason to want to read your newsletter and better yet, recommend it to others!

Reassure your readers. Always, always include a privacy statement and give them an opportunity to unsubscribe. Hopefully, if you provide relevant, original information you'll never have to worry about this; but doing so shows you care about your reader and that you produce quality material.

Once you decide to publish an ezine, be consistent about it. If you tell your readers it's a weekly publication, make sure it comes out weekly no matter what. Failing to abide by this rule tells your reader you're unreliable and untrustworthy.

Finally, remember that although writing and publishing an ezine is a fantastic Internet marketing idea, it is also a chance for you to have some fun and really expand your skills. Be creative and have fun!

Jack Elmy's web site provides information on the basics of creating business plans that get results and will help you succeed in your business, visit: http://www.900-business-plans.com

You have permission to publish this article electronically, in print, in your e-book or on your web site, free of charge, so long as you leave all links in place, do not modify the content and include our resource box as listed above.

In The News:

Webcomic Wire - 10/9/08
Comixtalk, AZ - Oct 9, 2008
The Floating Lightbulb posts about an opt-in reader email listing service called Ezine Directory. The Beat reports that Ambrosia Publishing is going on ...

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MediaSyndicate (press release) - Sep 16, 2008
Known as the “nice” publishers in the highly competitive world of online publishing, they have 3000 subscribers to their ezine and publish its newsletter ...

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Siliconrepublic.com, Ireland - Oct 10, 2008
The party also uses email alerts and publishes a regular ezine to keep the public up-to-date with new policy documents and statements. ...

Top 10 Webmaster Challenges
American Chronicle, CA - Oct 9, 2008
You can publish an ezine on a weekly or monthly basis just to let your users be informed about the latest technology you´ve added to your site. ...

pacific
Ulamila Kurai Wragg Named Managing Editor Of Pacific Magazine
pacific, HI - Sep 30, 2008
Earlier this year, it switched from being a bi-monthly print publication to an on-line only “eZine.” “Ulamila will play a key role in completing Pacific ...

Interview with Gordon Clemmons, Editor of ShadeWorks
Blogcritics.org, OH - Oct 2, 2008
I own a company focused on the online world of the publishing industry, so it wasn't too big a step to start an online magazine for horror writers. ...

ezine publishing - Google News

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