Cumulative Gains in Innovation

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.

There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.

There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.

Cumulative gains in Innovation

There is much focus on radical shifts and disruptive technology, but in fact the vast majority of radical shifts result from incremental improvements. This is similar to change in general ? the most significant gains are made by applying what is already known:

a) There is usually no break with the past ? all products are evolutions from that which previously existed.

b) Small incremental changes result in greater shifts over time than single radical movements.

c) Radical shifts result from small changes ? Dell revolutionised computer order and delivery systems by simply applying the Internet model.

d) The Internet itself has a long history of development, which can be traced back to the solid state transistor and beyond.

These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with an Innovation Bible, Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com/

You can also receive a regular, free newsletter by entering your email address at this site.

Kal Bishop, MBA

**********************************

You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.

Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com/

---

Opportunity: Could You Be Colour-blind?

Do you consider your vision perfect? You may never have... Read More

Business Innovation ? Confidence in People

Creativity can be defined as problem identification and idea generation... Read More

Mindfulness and Beliefs: Irrationally Yours

I can't help it--I am a confirmed neuroscience geek.So I... Read More

Business Innovation ? Good Thinking

Creativity can be defined as problem identification and idea generation... Read More

Business Innovation ? Masks and Trance

Creativity can be defined as problem identification and idea generation... Read More

Solve Problems With A Word List

To creatively solve problems you need to get your mind... Read More

Creativity and Innovation Management - Good Ideas Part 2

The relative ease of i) generating good ideas and ii)... Read More

Business Innovation ? the Value of Decision Makers

Creativity can be defined as problem identification and idea generation... Read More

How To Benefit from The Power of New Innovations in the Year 2005

How many times have you heard the phrase "knowledge is... Read More

Humankinds Greatest Inventions

There are a number of amazing inventions that have been... Read More

6 Steps to Super Mindpower

Ever hear "You can't teach an old dog a new... Read More

How To Do What You Dont Want To

Before I reveal it, shall we review some things that... Read More

Business Innovation ? Radical and Disruptive Innovation

Creativity can be defined as problem identification and idea generation... Read More

Owning Your Power

Owning your power, your power to be real, to be... Read More

Success Tip From Yachting - Try To Fix The Problem Yourself

At 28, Ellen MacArthur is a world record holder. In... Read More

Great Ideas and Radical or Disruptive Innovation

Creativity can be defined as problem identification and idea generation... Read More

Innovation and Competitive Advantage

Creativity can be defined as problem identification and idea generation... Read More

Business Innovation ? the Value of Role Play

Creativity can be defined as problem identification and idea generation... Read More

Innovation Problems and The flow of Thought

The most progressive Think Tanks, Brain Trusts, research facilities in... Read More

A Time for Rebellion!

When is it right for you to rebel against the... Read More

Howd They Do That?

"How'd they do that?" I asked myself time and time... Read More

What is NLP?

NLP Explained.....NLP is the study of how people organise their... Read More

Innovation Management ? Capturing Ideas

Creativity can be defined as problem identification and idea generation... Read More

Creativity Management ? Theres Nothing New Under the Sun

Creativity can be defined as problem identification and idea generation... Read More

Innovation

Innovation, in a business context, is generally thought of as... Read More