The 2 Best-Kept Secrets Of The Internet

It's a difficult task creating a website that brings you business. It's a full-time job where things seem easy at first but as soon as you start to explore the possibilities and appreciate the complexity of the task at hand it can soon start taking up ever increasing amounts of your time.

There is a plethora of people out there offering you conflicting advice and it's often difficult to know what to focus on.

This article cuts through all that and reveals to you the two most important things you need to know about creating a website that brings more profit to your business..

Secret Number 1 - Information

Yes - that's all it is - information. Just think about this for a minute - what is the sole reason for anyone surfing any website anywhere across the world? Every single one of them is looking for just one thing - information.

The information might take the form of text, an image, a sound file or whatever but at the end of the day it is information. This is the first biggest and best-kept secret of success on the internet and now you know it!

What do you mean 'So what?'. The sole purpose of your website is to provide its visitors with information - think about this the next time some combat-trousered graphic designer tells you a big Flash graphic would be a good thing to have instead of a homepage..

People are looking for information - don't put anything in the way of them getting this. Make sure the information you have on your site is easy to find, worthwhile reading and ideally easy for your visitors to disseminate onto their friends and colleagues.

Information is also essential if you are going to gain any influence with the search engines. They might only be computer programs but those search engine critters can be quite clever at discerning a website that contains nothing of any use and one that has useful information relevant to its target audience.

Lots and lots of high quality relevant content on your website will do more for your website's overall success than a fancy graphic or rotating picture of your head on the homepage.

Secret Number 2 - Interaction

Goto your website. Just look at it. Go through a few pages. Imagine that you had hit 'Print' on each of those pages. Would the experience of reading the pages in hardcopy be exactly the same as reading them on the screen? If it would you don't own a website - you own an expensive brochure.

Interaction is why the internet was born - it is the one attribute and opportunity that sets the medium apart from print and anything else. Your website needs to be littered with things that enable interaction between you and your visitors. Feedback forms, downloads, bookmarking tools, contact options, newsletters etc.

Information and interaction - together these are the only things that matter when it comes to the internet. Now go back, look at your site and appraise it honestly in terms of how well it addresses each of the two facets.

Is it full of interactive features that enable people to get closer to your business and control their browsing experience? Does it provide lots of valuable information that is easy to find? Armed with these two secrets you can start to truly harness the real power of the internet. Good luck!

Michael Cheney is Author of The Website Marketing BibleTM. Take the Free 7-Part Course "Internet Marketing Made Easy" and get your free sampler of 'The Bible' here: http://www.websitemarketingbible.com/marketin g/

---

The Myth of Internet Marketing: aka The Golden Carrot

Why am I so mad I could throw my computer... Read More

Online Promotion Ideas: How To Use 10 Free Bonuses To Increase Your Sales & Profits

Free bonuses are like honey that can get your website... Read More

6 Ways to Guarantee Your Website Will Fail (and how to fix them)

1. Your website is an electronic brochure 2. Can't be... Read More

Building An Effective Banner Campaign

Banner advertising can dramatically help you increase traffic to your... Read More

GoDaddy?s Super Bowl Commercial Success

GoDaddy made a calculated decision to nationally "brand" their name... Read More

How to Start a Successful Import Business Using the Internet

The Internet has opened up a whole new era of... Read More

Resources For Staying Current of IT Advancements For Online Business Owners

The internet and associated technology changes at a relatively fast... Read More

4 Ways In Which You Can Achieve Critical Mass

Critical Mass Website Promotion is the elite goal rarely attained... Read More

3 Link Exchange Methods

Link exchange is one of the many Internet marketing strategies... Read More

No Marketing, No Promoting, Huge Profits

Internet business opportunities come in many flavors and varieties. Most... Read More

The Truth About Info Business

Let me save you, at least, several hundreds of dollars... Read More

Internet Marketing ? Short Term Strategy

After spending a lot of time and effort on building... Read More

How You Can Acquire Exclusive Rights To Products; Part 2 of 2

The steps to gaining exclusive rightsYou will need to give... Read More

Making Money in the Online Dating Gold Rush of 2004

Have you noticed the explosion of Websites related to love,... Read More

Internet Marketing

Is internet marketing something for you? Do you dream about... Read More

The Ugly Side Of Internet Marketing, What The Gurus Wont Tell You!

Did that headline grab your attention?I have experimented with many... Read More

Information Products: the Changing Trends for 2005

2005 is a great year for affiliate marketers, as online... Read More

Internet Marketing: 10 Ingenious Secret Strategies To Explode Your Sales

Marketing on the internet is getting harder and harder daily.It... Read More

The Secret Of Discovering Your Own Profitable Passion

Many people have stated that they would like to create... Read More

Online Paid Survey

Basic IdeaAround the world, companies spend over $250 billion dollars... Read More

How The Right Domain Name Can Improve Your Sales

So you're starting a website and have visions of making... Read More

You Know Internet Marketing Is for You When

There are many people in the world who feel stuck... Read More

3 Services Your Online Business Cant Live Without

It doesn't make any difference if you're promoting your own... Read More

The Fun and Ease of Online Shopping vs. The Brick and Mortar Option

When my sister and discussed our shopping plans this year... Read More

New Form of Click Fraud Discovered

If you use PPC advertising and are in a highly... Read More