X-Ray Specs, Turning 30 and Achieving Website Success

I was writing the final chapter of my book on website marketing a few weeks ago and was wondering how far I'd progressed with it so I ran a word count. 44559 words.

And you know what this told me? Precisely nothing. Nothing of the tips and advice contained in the book or its likelihood of becoming the next global Bestseller.

Last week I looked in the mirror at the 30 year old staring back at me and thought:

"30? What does this number actually mean though?"

Precisely nothing.

Hey Numb Nuts! Do You Know The Number Of Numbers That Are Numbing Your Thinking?

You do this Numb Nuts Number Obsessing with your website, I know you do. In fact - YOU know you do but guess what - the numbers tell you precisely nothing! Here's some numbers you might be numbing your thinking with:

- The number of pages viewed on your website every month

- The number of visitors coming to your website every day

- The number of your ranking in Google for your most important key phrase

- The number of your global traffic ranking according to Alexa.com

- The number of people that signed up to your mailing list yesterday

- The number of people that visited your website using a Mongolian Internet Service Provider

These numbers mean precisely nothing. On their own they are worthless. Accumulatively they mean slightly more than nothing. Why? Because none of them put cash in your bank account.

Enough Is Enough!

Next time you share war stories with another website owner ask them the question:

"How is your website performing?"

I bet you that not one single person will respond with a comment relating to the most important number of all - PROFIT! I see this all the time in business:

Michael: "How's business going?" Anon: "Yeah, good. Quite good, we're doing okay."

What?! Have these people lost their minds?! Let us consider some better responses:

Michael: "How's business going?" Anon: "Brilliant - we are now operating at twice the level of profitability of last year"

or

Anon: "Last month we made more profit than we made the whole of the first quarter!"

Start to do this with your website - I dare you. Forget the statistics. Bin the hit counters. Throw out the mailing list numbers.

How much profit has your website made you this year? Scared to answer? Don't know the answer? Then surely you're just throwing money away by having one aren't you? You're steering your ship blind-folded.

In fact - you are running on guesswork - the world's most ineffective business fuel.

No Matter How Old You Are You Need To Wear Glasses

Have I finally lost my marbles on this one? No siree. It's true. You need to wear glasses the whole time you conduct business and when you make any decision relating to your website.

You need to wear PROFIT-TINTED spectacles that enable you to focus constantly on whether what you are doing will generate profit for your business.

Wearing your profit-tinted spectacles means that playing the little animated game an associate sent you when you're supposed to be completing that marketing project will be impossible.

Your profit-tinted spectacles work just like X-Ray specs - the only difference is that it's your daily To Do List that gets stripped down to the bare essentials and not the person you look at whilst wearing them.

Pick a number, any number? No, pick profit - it's the best number there is.

Michael Cheney is Author of The Website Marketing BibleTM. Take the Free 7-Part Course "Internet Marketing Made Easy" and get your free sampler of 'The Bible' here: http://www.websitemarketingbible.com/marketin g/

---

3 Highly Effective Strategies To Power Up Your Business in 2005

Whatever your business resolutions may be for this year, you... Read More

Google AdWords and AdSense - A Dynamic Small Business Marketing Duo

Unless you have been living under a rock for the... Read More

Begin An Internet Empire!

Well, I'd first like to talk about what exactly has... Read More

Discover How To Find The Gold Online

Finding the GOLD!!!G'Day from the kitchen table of Scott WilsonTime... Read More

Using Autoresponders In Your Online Business

Autoresponders return previously stored messages or sets of messages in... Read More

To Survey Or Not To Survey

I have learned over the years that when it comes... Read More

5 Ways to Educate Your Prospects for More Sales

It's impossible to sell a product or service without demand... Read More

Dont Tell Me What I Cant Do!

Have you ever watched ABC's hit TV show Lost? My... Read More

Five Proven Methods For Increased Internet Sales

There are hundreds of ways that you can promote your... Read More

Kaizen in Online Marketing

Many people throughout the life of online marketing have utilized... Read More

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed

Have you ever been to a chat room?Have you ever... Read More

Website Sales: 10 Super-Charged Tactics To Spark Up Your Sales

If your website sales are down and you desire to... Read More

E-Psychology: Increasing Your Sales On-Line

As any successful entrepreneur knows, there's more to generating on-line... Read More

Online Sales: How To Use Customer Feedbacks To Generate More Sales

Communication is the engine that powers business.It is an important... Read More

Twenty Ways To Profits Online

1. Offer to write exclusive articles (that means you only... Read More

Use Photos as Part of your Marketing Arsenal

Photos should be important parts of your marketing. The photos... Read More

In Depth Analysis of a Successful Niche Product

The product is about teaching your parrot how to talk.... Read More

Dont Become Another .com Road Kill

Remember those Super Bowl and World Cup commercials where you... Read More

Sales Marketing: Ten Magnificent Marketing Ideas To Amplify Your Business

You can magnify and expand your business if you have... Read More

Internet Marketing Requires Lots of Patience!

When you first make a decision to start an Internet... Read More

The 3 Keys To Business Victories

No matter what business you are in there is a... Read More

Your E-Business Strategy: Is It Love ... Or Fear?

I read recently that every human thought originates from either... Read More

10 Ways To Make Your Sales Soaring

1. Maximize the effectiveness of your banner ads. Don't just... Read More

Website Sales: 10 Riveting Tactics To Nail Down Instant Sales

If you learn these website sales riveting tactics, you'll be... Read More

Beyond Viral Marketings Its Exponential Multiplication

Exponential Multiplication a Real Life Example:Double a penny every day... Read More