In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is Ł600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


E-Marketing Specialist
Seattle Post Intelligencer - 17 minutes ago
Develops and implements outbound e-mail marketing programs. Develops e-marketing plans in line with business unit and corporate marketing objectives. ...

Director of Sales and Marketing
Seattle Times, United States - 8 hours ago
Do you feel buried in a large corporate marketing department where your boss’s boss doesn’t even know your name? Are you looking for a place where you can ...

Dirty Marketing Campaigns
Fast Company - 3 hours ago
Through smart marketing, Procter & Gamble, for example, created the perception that dandruff -- traditionally a nonissue for the Chinese -- is a social ...

Three Examples of Dirty Marketing Campaigns
Fast Company - 3 hours ago
Three examples of how marketers create disgust and embarrassment — and why we shouldn't put up with it. A lot of guys don't even know they have connectile ...

DC budget does not include tourism marketing funds
Bizjournals.com, NC - 15 hours ago
Destination DC, the city's main marketing arm that also books conventions, had originally requested $10 million in city funding to help extend a new ...

BusinessWeek

At Best Buy, Marketing Goes Micro
BusinessWeek - 7 hours ago
Returning military? Polish speakers? No niche is too small for local stores to identify and target by Jena McGregor Best Buy (BBY) store No. ...

Kenya steps up tourism marketing abroad
Daily Nation, Kenya - 20 hours ago
The marketing efforts begin on Saturday with a photo-shoot of ambassadors touring the Maasai Mara game reserve. The minister said the photo session will ...

Bizjournals.com

May Seminar: Build a Better Marketing Plan Seminar (Downtown ...
Bizjournals.com, NC - May 15, 2008
Learn how to use the Phoenix Business Journal to your marketing plan's advantage. Use what you already know but take away a fresh perspective. ...

Albemarle, Sinobrom plan JV, marketing deal with Shandong Weitai ...
Forbes, NY - 21 hours ago
BATON ROUGE, La (Thomson Financial) - Albemarle Corp. said it has agreed in principle to form a marketing joint venture with Weifang Sinobrom Import and ...

Marketing Outsourcing: Is it good or bad for you business
PR-USA.net (press release), Bulgaria - 8 hours ago
Today marketing outsourcing is a growing trend in many organizations. Most of these organizations pump a lot of money on promotion and research. ...
marketing - Google News
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Writing To Overpower Your Competition

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The postcard can be a very powerful marketing tool. Many... Read More

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What's in a name?Think of your business name as an... Read More

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1. Make copies of your web site in many different... Read More

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As you network and meet other business owners, keep this... Read More

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A new client recently emailed us a brief here at... Read More

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Marketing calendars are used by many businesses to help keep... Read More

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There are so many competitions by running business. So you... Read More

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"This offer is good but can you guarantee it."Why write... Read More

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Most of us are used to the concepts of risk... Read More

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Each of these 11 marketing tips is based on a... Read More

Direct Mail Personalization

A colleague who does work for a nonprofit organization contacted... Read More