10 Important Marketing Tips

Each of the following Ten Marketing Tips is based on a highly effective but often overlooked marketing tactic. How many are you using? How many have you overlooked?

Marketing Tip #1:
Insulate yourself against the impact of change by increasing the number of products and services you offer ...and by using a variety of different marketing methods. Only a small portion of your total business will be affected if the sales of one product declines or the response to one marketing method drops.

Marketing Tip #2:
Customers are prospects too. Stay in contact with them. Find or develop other products or services you can offer them. It's easier to make a sale to a previous customer than to someone who never bought from you.

Marketing Tip #3:
Avoid making any claim that sounds exaggerated ...even if it is true. A bold claim creates doubt in your prospect's mind and jeopardizes the sale. Reduce any bold claims to a more believable level.

Marketing Tip #4:
Express numerical claims as odd numbers with fractions or decimals. For example, "Our clients save 17.7 percent" sounds more believable than "Our clients save 20 percent" ...even if 20 percent is the accurate number.

Marketing Tip #5:
To create an absolutely irresistible offer, combine a special discount price and a set of valuable bonuses in the same offer.

Marketing Tip #6:
Develop a series of 4 or 5 different special offers. Use them one at a time with an expiration deadline. When one offer expires, replace it with the next offer and a new deadline. Continuously recycle through the same series of offers. This enables you to keep using special offers to generate sales without taking time to develop new ones.

Marketing Tip #7:
If you're attracting many prospects who really don't have (or can't get) the money to buy your product or service ...you need to change your market. Target a market where prospects have an intense desire for the benefits produced by your product or service AND the money to buy it.

Marketing Tip #8:
Set yourself apart from competitors by offering an exclusive benefit your competitors cannot copy ...or one they're not willing to copy. One business owner I know includes his personal phone number on every order. His competitors don't ...and they are not likely to start making themselves that accessible to customers.

Marketing Tip #9:
Advertising copy produces the biggest response when each reader can believe the message was written specifically for him or her. As you write any sales message, visualize you're writing to one person instead of to a large group of people. This will help you write in a less formal and more personal style.

Marketing Tip #10:
Most sales are not made on the first contact. Develop a method to capture and save the names and contact information of prospects who don't buy from you. Follow up periodically. A little gentle coaching will eventually convert many of them into buyers.

Each of these 10 marketing tips implements a simple but highly effective marketing tactic. Take action now to apply those you overlooked. You'll be surprised by how much business it produces for you.

Copyright 2004 Bob Leduc

Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

---

Buzz Word

Offline, it's called word-of-mouth advertising. Online, it's known as viral... Read More

Stop Your Marketing Leaks

Thirty percent of all the drinkable water that runs between... Read More

Is Your Marketing Working...

That is the question, you should be asking yourself. Many... Read More

For Market Breakthroughs, Put Timing on Your Side

In today' s marketplace, the pressure for immediate bottom-line results... Read More

Marketing Messages: Your 10 Most Important Business Principles

As a self-employed professional, you have two basic strategies for... Read More

How to Set Up & Organize Your Customer Mailing List For Optimum Results

Your list of customers who have previously bought from you... Read More

Build your Trade Show - Virtually

Virtual trade shows are gaining momentum as a way to... Read More

Two Methods of Marketing Using Joint Ventures

Whether you're a contractor a local merchant with 150 employees,... Read More

Work Backward And Make More Sales!

It goes against the grain, especially for those of us... Read More

The YOU Factor

I don't mean you, I mean the YOU that is... Read More

Like Brushing Your Teeth

What do the following things have in common: brushing your... Read More

Sales Resistance on the Rise

Have you noticed it? More and more marketing campaigns are... Read More

Beware: Marketing Sinkholes Ahead!

Life provides your business with enough opportunities for failure. Don't... Read More

How to Create a Countdown Marketing Calendar

Just like there are reverse dictionaries, there is a reason... Read More

Get FREE Web Tips From Your Competition

I knew this one would get your attention. How can... Read More

Corporate Cleavage

I enjoy cleavage as much or even more than the... Read More

How to Booste Your Profit Quickly

There are so many competitions by running business. So you... Read More

A Questionnaire for Businesses

As best you can, answer the following twenty-five questions. There's... Read More

Terrific Titles, Happenin Headlines

You've probably heard the slogan, "You never get a second... Read More

Who is Your Perfect Client

When I started my coaching practice I believed that I... Read More

Eliminate Your Competitors With 2 Simple Steps

In business, having competitors goes with the territory. There's almost... Read More

Marketing Success Defined

How do you personally define success? High income? Substantial net... Read More

Marketing Strategy and Template for Independent Professionals

Having a marketing strategy and marketing approach is very important.... Read More

Are You a Marketing Octopus, or a Marketing Worm?

One of the greatest challenges to effectively marketing a business... Read More

The Easiest Small Business Direct Marketing Tip You?ll Ever Get

This really and truly is the easiest (and most profitable)... Read More