Corporate Cleavage

I enjoy cleavage as much or even more than the next guy. However, after reading my latest issue of Men's Health magazine, I checked my Encarta dictionary and looked up the word "cleavage".

There is business science in "them der hills", namely the division or splitting of something, and last but not least, "the hollow visible between the breasts of a woman wearing a low cut garment".

Suffice to say, I was very relieved that I had not been bastardizing the use of the word cleavage all these years. But it is never to late right?

Why mess up such a beautiful word as cleavage by coining a new term, "Corporate Cleavage"? Well, if I am not thinking about "my wife's cleavage", I am definitely always focused on business.

The two words together can describe a business or corporation in such an accurate way.

For the mean time think corporate exposure or effective marketing. A corporation these days doesn't want to cross the line and expose too much, or too little, about their business or product.

They simply want to get just enough exposure, to get enough interest to keep the shareholders happy.

Are you noticing the similarities?

"So where does the division or splitting of something come in to play?"

Great question, glad you asked. I will assume that there are two parts to every business. There will always be a product or service that is accompanied by a sales and marketing strategy.

I believe the division between product and sales is very important. The closer together these two parts of a business or corporation can theoretically come together, the better the results. The farther the divide or split between service and marketing, failure becomes eminent.

"Corporate Cleavage" exists in every business today. Expose too much and you may damage your business to the point of no return.

Then there are those that believe too much exposure or bad press?sorry Janet Jackson, is never a bad thing.

Also ensure there isn't a great divide between the product or service you are selling, and the sales and marketing strategy you use. Listen to the Beatles song "Come Together" for additional advice.

Either way, ensure your business is mindful of the low cut garments it wears.

by Lee Raito, CFP, FMA

Co-Author of Business Sexcess

Business and financial expert Lee Raito is a Certified Financial Planner and Financial Management Advisor from Canada. Lee has teamed up with US based Internet marketing expert Sam Heyer to provide you with information that will take your business success to a place it has never been before. Their recent book, Business Sexcess, is the much talked about book that will transform how you look at business. http://www.BusinessSexcess.com

---

The Power Of A Story

If you want your marketing to be effective, you absolutely... Read More

Make Your Mailing a Home Run, Not a Strike Out!

You can use great design and copy to get a... Read More

The REAL Key To Successfully Marketing Any Product!

The REAL key to successful marketing of any product is... Read More

Getting Paid to Promote Yourself

We all know we can pay a magazine or a... Read More

Promotional Lanyards to Market Your Products and Services

It has become fairly common place to see Id badges... Read More

What Does Your Business Card Say About You? - Making A Great First Impression!

Interesting article in USA Today that I read this week... Read More

Postcard Mania

Will postcards be an advantage for you?The latest craze these... Read More

Promotional Mugs: Become a Part of the Legendary Coffee Experience

When you want someone to like you, associate yourself with... Read More

How Would You Handle This?

We have been talking about choosing groups to participate in... Read More

How To Choose a Qualitative Research Market

Qualitative research, whether individual interviews, in-homes, focus groups, ethnographies and... Read More

Creating Your Own Lead Capture Pages

Having a downline can be golden. A downline is a... Read More

Budget Marketing: Managing Your Marketing Money Wisely!

There's a saying that half of all marketing efforts are... Read More

Take the Test: Do Your Marketing Materials Really Grab Attention?

Today's constant bombardment of marketing messages means your materials must... Read More

Business Marketing For Consultants, Coaches, Speakers, and Trainers: How To Be Noticed and Trusted

Business marketing is essential for professional services, such as consultants,... Read More

Marketing Brain Trust

Rest assured that no matter how smart you are, you... Read More

A Creative RIOT

Relevant, original and impactful: that's what my friend Creative Director... Read More

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 4

Let's continue to discuss the various marketing principles that are... Read More

How to Win a Price War

Any economics student can tell you that price is a... Read More

Discovering The Benefits That Hook Your Prospect

Benefits! They're what marketing is all about. No doubt you've... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make... Read More

Maximizing Your Yellow Page Investment

Yellow Page users are the hottest of all prospects ?... Read More

Standards for Dry Washing and Pressure Washing in Mobile Car Care

The industry standard for mobile washing is completing the car... Read More

Celebrity Product Placement: A Primer

With more and more companies wanting to integrate their products... Read More

Small Business Marketing; Abstract Philosophical Discussion

Our bodies work like our small businesses. They work best... Read More

Telemarketers Dont Like Them? Heres An Idea For Ya!

Telemarketers... ooohhh... I'll bet we've all got a nice story... Read More