Do You Have This Important Tool in Your Marketing Arsenal?

Many business owners do not understand the authenticity and validation that a simple toll-free number adds to their business presence.

It is particularly important that any business owner whose market is not exclusively local consider beefing up the image of the business with a toll-free number. Even for a business whose presence is local, it may be useful for current customers who may want to contact the business while travelling.

===
Make Access Easier for Customers - Prospective and Current
===

As a business owner you want to make it very easy to obtain leads and subsequently, customers. The simplest tollfree option to set up will provide you the ability to allow customers calling your tollfree number to ring through to a fixed number of your choice.

===
"Just" a Home Office? - Increase Your Business Presence
===

If you have a home office or are a small business owner, however, you probably need to be accessible wherever you are. Why? Because it's likely only you. You're the boss, customer service and technical support.

There are other toll-free options that will give you the flexibility you need. Some services will provide you the options to

- ring to voicemail ( often the voicemail system is included and some services will deliver the voicemail to you in digitized format, such as a .wav file.)

- ring to your cellphone

- ring to any other location you choose

- use it as a fax line as well (incoming faxes may be sent to a fax machine of your choice.)

This may be of particular importance to you if you are a home office user who does not want customers or prospects being redirected to your home line. You may have concerns if you have children around but can't afford a separate line, you may be using a shared line, or you may be on the move so much that a toll-free number bound to one location is simply not useful.

An added advantage is that these ring-to settings can typically be changed on the fly from the service provider's website and take effect immediately . There may also be the option to program the system to route the ring to different locations automatically at pre-determined times.

===
Take Your Marketing Up A Notch
===

One of the big weaknesses of marketers, whether affiliate marketers or small business owners trying to get the word out about their business, is the lack of measurement.

In order to know whether you are getting a return on your investment, whether you are targeting the right market, or using the right proposition for that market, you need to measure.

The good news is that obtaining a toll-free number is now inexpensive enough that you can set up one toll-free number per promotion, per slogan, per ad, or per target market.

Also a good service will provide you with backoffice records that offer excellent stats on how the promotion is doing. You may also have access to every number that has called your toll-free number - very useful for follow-up. This way you can maximise your advertising dollars and save a lot of money.

Now isn't that your bottom line?

===
About the Author
===

Sabrina Hinds uses experience gained through implementing and supporting technology in corporate environments to help you implement telecommunications and technology that works for you - whether in residential or business environments. Visit http://tollfree.connection-store.com/ for more information about toll-free services.

---

Using Flyers In Your Business

If you are not using flyers in your business you... Read More

Brochures that Generate Sales Leads (and How to Write Them)

One rule in direct mail is that your letter sells... Read More

Fundraising Letters Should Raise Donors, Not Donations, When Mailed to Strangers

Are you willing to spend $1.25 to raise $1? To... Read More

5 Ways to Give Your Web Site a Big-Company Look and Feel

We all DO judge a book by its cover, and... Read More

Beyond Fear And Greed: Emotions That Sell

Fear and Greed. The stock-in-trade of sales. Appeal to them,... Read More

Niches - The Path to More Profits

Hey, as business owners we CAN'T be all things for... Read More

Online Advertising Versus Traditional Media Advertising

Before I compare today's online advertising with traditional media advertising... Read More

Tie-In With Others To Maximize Your Business Leverage

One of the most rewarding, inexpensive, under-used, and effective methods... Read More

Psychology of Setting Prices

Pricing is one of the four major components of marketing.... Read More

Costly Web Copy Pitfalls

One secret to a site that sells: Look at your... Read More

Set Your Business Apart With A Unique Selling Proposition

Unless your company has absolutely no competition now or in... Read More

How to Profit from Your Expertise (Part 1 of 2)

Are you looking for a natural way to market your... Read More

Increase Repeat Business and Referrals with Direct Mail

So you have been writing mortgages like crazy now for... Read More

15-Minute Marketing: Lots of Results in Little Time

Do you think you don't have enough time to market?... Read More

Marketing Manual Sample Outline

The key to success in any business relies a large... Read More

Marketing With Business Cards

Many businesses today overlook the importance of business cards as... Read More

Mortgage Originator Marketing ? Differentiate or Die

One of the best ways to attract more clients is... Read More

Marketing, Lead Generation, and Research: A 3-in-1 Solution

I Hate Cold CallsLong before I started my business, I... Read More

Grab Your Audience by Focusing on Benefits

Have you ever chosen to pay attention to someone just... Read More

CRM Star Wars: When Marketing is from Venus and IT is from Mars

Inherent tensions exist between marketing and IT. This is often... Read More

Mobile Auto Detailers and Newspaper Companies as Clientele

If you are a mobile auto detailer or mobile car... Read More

Love My Dentist

I love my dentist! When is the last time you... Read More

Customers: The Key To Successful Marketing

How well do you know your customers?What is the primary... Read More

Wooing Women With Packaging

In just one month three California vineyards have introduced new... Read More

Database Marketing: Secrets To Skyrocket Your Online Profits Using Database Marketing

What is database marketing?Database Marketing is the gathering and storing... Read More