How To Get Celebrities To Endorse YOUR Product

How would you like celebrities to endorse your product?

Perhaps that sounds crazy. Well, here's the info...

But before anything else - let me stress that when I say "celebrities", I'm not talking about Tiger Woods or Tom Cruise!

Who I'm talking about is celebrities in YOUR market. People who are very highly thought of and well known in the market you're selling to. People who your target market look up to.

Take this real life example:

An online publisher named Alex was just about to launch an information product revealing psychological sales tactics.

However, even though his product was of the very highest quality, Alex was looking for something "extra" that would increase sales of the product even more.

What Alex wanted to achieve is to boost *credibility* in the sales message presenting the product. So visitors to his site would actually believe what they read, and therefore be a lot more likely to buy.

Now, since the product Alex was selling was revealing sales and marketing tactics, it would of course be purchased by people interested in selling more online.

So who better to give Alex a testimonial than a world famous marketing expert?...

Alex managed to get a testimonial from none other than Joe Sugarman - hugely successful direct marketer and famous for his BluBlocker sun glasses infomercials.

So - how do YOU go about boosting your own sales with testimonials from celebrities?

Well, let me firstly stress that unless you already have a relationship with the person (you know each other), there's a strong chance they won't reply to you. They may, or they may not. So be prepared for that.

Sending them an email is quick, but I get 200+ emails a day at the moment (spam included), and that's on the low end compared to the number of emails some people I know get.

So email may work if you're looking for a testimonial from a celebrity in your market, but don't hold your breath.

How about a phone call? It's worth a chance, but then again the person you're trying to reach may have a secretary, and what are your chances of getting past them with a testimonial request?

Or of course you could always send them a good ole fashioned "snail mail" letter, preferably including a complimentary copy of your product.

Will this work? Well, it will definitely help get their attention. You may want to contact them via email initially asking them for their postal address so you can send them a review copy of the product.

By doing that initially you're sure to get the right address, and it helps put a mental note in the person's mind that they're going to receive a package from you soon.

Or here's an almost fool proof way: why not buy time from them? Especially if they offer consulting already. It doesn't guarantee they'll offer a testimonial, but if your product's great, chances are they will.

So let's say you've got the product in their hands, and they like it. Here's the last step:

Make it as easy as possible for them. The people you contact are very busy, since that's how they got to where they are.

So what you need to do is write the testimonial for them. And once you've done that, send it over saying "I've included a potential testimonial outline for you. If you would be happy to offer a testimonial for the product, please feel free to change this draft testimonial as you would like to."

Now I can't guarantee you'll get testimonials every time you try, especially if you're not well known in the market or don't have a relationship with the person already. But if you don't try, you'll never know. And just one or two celebrity testimonials can make a real positive impact on your sales for the long term.

Louis Allport is the creator of over thirty (and counting) unique and high quality information products selling very successfully online. Louis is directly involved with every part of the product creation and marketing process including finding the market, creating the content, building the marketing process and materials, as well as developing consistent and qualified traffic streams. One of Louis' recent products reveals a proven four-step formula that can make creating best-selling online products a lot more predictable: http://www.createoffers.com/new/

---

Promotions for Mobile Detailers

Mobile businesses are quite unique in the way they must... Read More

Love My Dentist

I love my dentist! When is the last time you... Read More

Testimonials - FREE Quality Advertising FOR YOU!

Every business person who has any kind of product or... Read More

Where Should I Network?

Building business relationships through networking is a great way to... Read More

Maximizing Your Yellow Page Investment

Yellow Page users are the hottest of all prospects ?... Read More

Do You Know Where Your Marketing Dollars Are Going?

We all know the importance of marketing to increase sales... Read More

Eight Advantages of Fundraising Letters Over Other Methods

1. Personal Fundraising letters are about as personal as you... Read More

Build Lifelong Networks With Your Own Barter Group

I don't know if you have ever seriously considered bartering.... Read More

Consumer Thinking And Search Marketing

12/20/04According to a recent article by ComScore Networks, about three-quarters... Read More

Business Promotional Items ? How to Stimulate Word of Mouth Advertising

If the promotional items you give out end up in... Read More

Postcard Mania

Will postcards be an advantage for you?The latest craze these... Read More

What to be Successful? Marketing Makes the Difference

When you hear the word "marketing" what comes to mind?... Read More

What You Must Know When Marketing Your Business

Marketing is both an art and a science. Anyone who... Read More

Knowing Your Customer Is The Key

Without doubt, understanding what a customer's wants and needs are... Read More

Competitive Research and Google

It all started out with an email message: "I am... Read More

Rising Postal Rates? Don?t Cut Down the Direct Mail

The United States Post Office in the past had some... Read More

Trapped in Your Comfort Zone? Break Out and Send Your Marketing Skyrocketing

A marketer whose advice I generally respect recently published an... Read More

How Toyota Captured the #1 Market Share . . . Through Solid Decision-Making!

How Toyota Captured the #1 Market Share . . .... Read More

Creating a Marketing Timeline That Works: 17 Simple Ideas for Marketing Your Small Business

"Goals are dreams with deadlines." -Diana Scharf HuntWhen clients come... Read More

Marketing From Both Sides Of The Ball

In the world of business, marketing is often conveyed as... Read More

10 Steps To Getting Paid For Your Marketing Materials

How many times have you heard the same sound bites... Read More

Your Company Need More Marketing? Or Just Better Marketing?

Many sales problems can be solved by improved marketing. Selling... Read More

Top 5 Ways to Generate Qualified Leads for Your Small Business

Do you ever wonder if you could be doing a... Read More

Fertilizer For Your Grassroots Marketing

Looking for a great way to drive traffic to your... Read More

People Pleasing Postcards

Why are more businesses turning to full-color postcards as a... Read More