How To Get To The Top of The Marketing Food Chain

Are you tired of living off handouts from big-name marketers, earning meager affiliate commissions?

If you truly want to live and breathe the rarefied air of the super-marketers, what you need is not a change in method, but a change in attitude and mindset.

You need to start thinking like a top gun and create your own identity instead of feeding off the efforts of others. Here are some ways of achieving that goal.

1. Be Unique. Write Your Own Content

Create, don't copy. You are never going to become a top marketer or ezine publisher if you keep publishing regurgitated information from other top guns. The only people who benefit from that exercise are the top guns themselves.

Start writing about your own unique experience as a marketer and share it with others. Write your own unique website content, reports, eBooks if you want to become a "household" name in the marketing community.

2. Be The Content Creator, Not The Distributor

Instead of publishing other people's newsfeeds on your website, think about how cool it would be to have YOUR own feed published on thousands of other sites. And then DO it. Create a feed using your own content like I did here and allow others to syndicate your articles.

http://ebizwhiz-publishing.com/ebizwhiz.xml

3. Be The Product Seller, Not The Affiliate

The ones who make the most money out of a product are the product creators. The affiliates and resellers are always lower in the food chain because they do the selling for them.

No doubt affiliate marketing can make you a lot of money, but if you want to be at the top of the food chain and make the kind of riches that the top guns make, you do need your OWN product.

It not only allows you to pay others to promote for you, but also builds your credibility in eyes of the marketing community.

4. Get Linked To Without Linking Back

The marketing top guns have thousands of people linking to them... and they never have to provide a link back to them. How do you get people to link to you? Simple. Just use the steps I outlined earlier to -

* Write content so good that others will WANT to link to it.

* Create a product and start an affiliate program that pays others for linking to you.

* Write unique articles and distribute them with your link in your resource box.

Do these and you'll get thousands of people linking back to you without even thinking to ask for a link back.

5. Get Referrals WITHOUT Asking For Then

Now again, why would people refer your services, when you could very well be a competitor? Simply because they stand to lose far more by NOT referring you. And how would you make that happen? Let me give you an example.

A while ago, super-marketer John Reese published his "MarketingSecrets.com Newsletter" - a 17-page thumper of an issue full of excellent marketing information. I bet it also became the most well-circulated newsletter in recent internet marketing history.

Why? Because it was so good, that other publishers practically BEGGED him to allow them to pass it on to their subscribers. They felt they would be passing on a valuable resource their subscribers would thank them for.

So how do you do this if you are not John Reese? Well there are lots of ways you can create a resource that people would line up to offer to others. Some ideas -

* Create and install a useful script on your website and allow others to link to it

* Allow others to install your script on their site with a link pointing back to you

* Write useful reports or ebooks and allow others to give them away

* Create brandable reports and viral ebooks that others can tag with their affiliate link

Allow others to benefit from giving away your information and they will gladly refer you and your products to their precious lists.

6. Become An Expert In Your Field

Decide on an area of marketing that interests you. Read everything about your area of expertise that you can lay your hands on. Then write your own reports, preferably with your own unique insights and observations. Publish an ezine, and review products and services that target your audience.

Don't be afraid to show off your knowledge. Your specialized knowledge is what will brand you as an *expert* and make people sit up and take notice when you speak or write about it.

7. Be A Leader, Not A Follower

Be proactive and interactive. Take part in marketing seminars. Initiate discussions on controversial issues in your field. Start a forum and build a community of people in your field.

Infuse your own attitude and enthusiasm into the subject of discussion. Leave your imprint on the minds of the people you touch everyday. Be a source of inspiration to others in your field.

8. Be An Early Adopter And An Innovator

Be the first one to adopt new technologies and apply them to your field. Keep abreast of present and future developments. Keep innovating to stay ahead.

The ones who apply new technology the earliest become the pioneers. Follow the road less travelled and everyone else will soon be following in YOUR footsteps.

Copyright 2004 Priya Shah

_______________________________________________

Priya Shah is the author of Number One In Your Niche and edits the newsletters Be a Whiz at eBiz! and The Glutathione Report

_______________________________________________

---

Sales and Marketing: Can One Exist Without the Other?

Simply put the marketing people and the sales people depend... Read More

Grow Your Business By Getting Your Customers Buying From You More Often - 35 Ideas

35 Ideas to Spark Your Creativity:There are 3 ways to... Read More

10 Effective Ice Breaking Questions

Whether you go to a Chamber of Commerce event, a... Read More

Marketing: Can I Trust You?

We live in an unprecedented era of communication. Because of... Read More

Reverse The Risk And Boost Your Profits

As a business owner or marketer, if you don't reverse... Read More

Should You Clap For Your Customers?

Does it make sense to clap for your customers? It... Read More

The Money Making Secret of The Toll Booth Position

I'm a marketing consultant and at one of my client-companies,... Read More

How to Give Your Biz a Boost with a Summer Marketing Makeover

Are you on track for hitting all your business goals... Read More

Ten Ways to Market Your Business by Doing What You Love To Do

Most business owners get so involved in the work of... Read More

Sleigh Bells Ring...And Cash Registers, Too

During the holidays, folks everywhere shop many long hours to... Read More

Heres A Robust, Turnkey, Interactive. Best of Breed, Mission-Critical Solution to Kill Buzzwords

Fellow Publicity Insiders, what does... Read More

Corporate Cleavage

I enjoy cleavage as much or even more than the... Read More

Case Study: How to Get a Big Boost in Response by Taking Your Marketing to the Extreme

Want a big boost in response and quick sales from... Read More

Direct Mail Response Rates Low? Eliminate These Mistakes

Are your direct mail response rates lower than you expect?... Read More

Private Practice Marketing: A Soaking Wet Marketing Marvel

Last week I took our two boys on an all... Read More

Postcard Direct Mail Marketing: 15 Ways To Grab Attention

If you use direct mail postcards to generate leads or... Read More

Did Jesus Get Killed for Practicing Interruption Marketing?

I'm reading Seth Godin's Permission Marketing and he brings up... Read More

Direct Marketing ? Brand Identity Guru Tips

If your company doesn't have a direct marketing program in... Read More

Networking Events ? Lose the Fear and Gain the Benefits

"Kevin, are you saying I need to go to Networking... Read More

Perceived Value Is In The Eye Of The Beholder

Q: My partner and I are having a hard time... Read More

Beyond the Booth

With the advent of spring, trade shows begin to blossom.... Read More

Direct Marketing: Overlooked, Underappreciated, and Unstoppable

Every business needs customers, but more importantly every business needs... Read More

Getting Into Marketing Momentum ... The Accelerated Way

GETTING INTO MARKETING MOMENTUM: The 5 Power Principles for Getting... Read More

How to Put Law & Order into Marketing Your Legal Practice

First in a series of three articlesRegardless of your law... Read More

Five Most Common Mistaken Beliefs About Joint Venture Marketing

Apart from being the fastest, easiest, and most profitable strategy... Read More