Are you market products and services using PPCs? PPC Advertising is one of the fastest and easiest ways to get visitors, capture email addresses and make sales. However, I am sure not every campaign you created are profitable. For some keywords, you may need to compete with competitors to bid for the clicks. When there are too many competitors making the cost of a click too high, you will not be able to profit anymore.
Now what will you do? In general people will select one of the following two options: Try every method to increase conversion rates, or totally leave the bidding war. Make sense?
And now I am going to introduce the third choice to you:
Make Money from Your Competitors.
So how can you do this? The simplest way is to provide advertising places to your competitors.
There are many methods to sell advertising and here is what I like to do. Create content sites for the keywords, add Adsense blocks and competitor's affiliate links on the pages and then submit the sites in search engines and market the sites as normal. Now your competitors will pay you money every month!
This method may not make you large amount of money, but it is definitely profitable and will provide you another streams of income. Not bad, right?
And you can apply this in different areas apart from PPC advertising. Just think out of the box and you will profit more.
To your online marketing success, Mark Tse
P.S. Do you want to create content sites fast? Get the software that I am using to create a content site in less than 5 minutes: http://www.marktse.com/qpg/
This article is written by Mark Tse. Mark shares free tips, articles and downloads about Internet Marketing. You can visit his Internet Marketing Blog and read his latest posts here:
http://www.marktse.com/blog/

Comment by George C. Leef, Director of Research John W. Pope Center for Higher Education Policy
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