How to Expand Your Target Markets

Are your products or services geared towards only one target market? You can increase sales and profits by increasing your target markets. Below are some creative ways to increase your target markets by using your existing products and services you're selling right now.

REDESIGN

You can increase your target markets by redesigning your products and services. For example: you're selling a book called "Internet Marketing Tips For Accountants" You could rewrite part of your book and call it "Internet Marketing Tips For Lawyers". You've now increased your target markets by redesigning your book.

ADD-ON

You can increase your target markets by adding on other product or service with your main one. For example: if you're selling a football magazine you could add a free football when someone buys a subscription. You're now targeting people who want the football magazine and those that want to play football out in the yard. Sometimes they buy stuff just to get the freebies.

TEAM-UP

You can increase your target markets by doing a cross promotion with a similar non-competeing businesses. For example: your business sells tennis rackets and you find another business to cross promote with that sells tennis balls. You could combine your racket and their balls in one package. You are now targeting people that need tennis rackets and balls.

---------------------------------------------------------
Julia Tang publishes "Smart Online Business Tips", a fresh
and informative newsletter dedicated to supporting people
like you. To find out the best online business opportunities,
to discover hundreds more proven and practical internet
marketing secrets, plus FREE internet marketing products
worth over $200, visit: http://www.best-internet-businesses.com
----------------------------------------------------------

In The News:


STAR Marketing Appoints Matthew Sinacori Vice President ...
MarketWatch - 15 hours ago
Based in New York, Sinacori will report to Ed McNally, CEO, STAR Marketing. In this newly created position, Sinacori's key areas of responsibility will ...

Datran Media Executives Hit the Road to Discuss Multi-Channel ...
MarketWatch - 20 hours ago
Bloom is an expert on both on and offline direct marketing and will help attendees address challenges ranging from shrinking mailing lists and declining ...

Leading Online Marketing Firm A Couple of Chicks e-Marketing Wins ...
MarketWatch - 20 hours ago
TORONTO, ONTARIO, Dec 04, 2008 (MARKET WIRE via COMTEX) -- Only three years young, Canada's leading online marketing company for the hospitality industry A ...

BDMetrics' New Online Marketing Platform Lets Tradeshow Exhibitors ...
MarketWatch - 18 hours ago
eventMobile: A mobile marketing solution providing one exhibitor with exclusive sponsorship of the show's mobile portal, which enables attendees to search ...

AARP under fire for marketing of pricey insurance
Salt Lake Tribune, United States - 12 hours ago
By Gary Cohn And Darrell Preston Arthur Laupus, a former teacher in Baltimore, poses for a portrait in his condominium in Elkridge, Maryland, on Aug. ...
AARP’s Stealth Fees Often Sting Seniors With Costlier Insurance Bloomberg
AARP Gets Hundreds of Millions from Insurance Companies to Endorse ... SeniorJournal.com
all 8 news articles

Nokia says moves marketing to themes from products
Reuters - 20 hours ago
HE: Quote, Profile, Research, Stock Buzz), the world's biggest mobile phone maker, is moving away from advertising specific devices to marketing themes, ...

ABC News

Marketing of colleges adds to stress
Pasadena Star-News, CA - 2 hours ago
This marketing of higher education institutions also sets kids up for the erroneous idea that admission to one of these schools reflects on their value as a ...
More Minority Students Earn Degrees From University of Phoenix ... SYS-CON Brasil
Panel Stresses Efficiency and Performance in Allotting State Funds ... Chronicle of Higher Education (subscription)
google news commentComment by George C. Leef, Director of Research John W. Pope Center for Higher Education Policy
all 963 news articles

Strategies: Marketing on the cheap during the holidays
USA Today - 3 hours ago
Yes, "marketing" took the form of parties, gifts, and cards — but that's still marketing — a way to build and enhance a relationship with customers and ...

Brandweek Magazine

PepsiCo hires Beraud as chief marketing officer
CNNMoney.com - Dec 3, 2008
Beraud, who will develop global marketing strategies for the company's portfolio, will report to Indra Nooyi, PepsiCo chairman and chief executive. ...
PepsiCo Names Jill Beraud Worldwide Chief Marketing Officer MarketWatch
US: Lingerie exec gets top PepsiCo marketing job just-food.com (subscription)
PepsiCo Names Beraud CMO Adweek
AdAge.com (subscription) - Atlanta Journal Constitutionall 49 news articles

Saepio President John Thomson Featured in New Booklet On Essential ...
MarketWatch - 15 hours ago
The publication, Henry Stewart Occasional Papers: Enterprise Marketing Management, provides a primer on the essential technologies chief marketing officers ...
marketing - Google News

Turning The Casual Scanner Into A Buyer

The world is full... Read More

3 Quick Robotic Online and Offline Marketing Strategies to Help You Work Less and Make More Money

What is Marketing? There are many text book answers to... Read More

Lessons Learned at the Harvard Business School

"If God wanted to create a perfect punishment for a... Read More

Nice Guys Finish First

Volunteering your services can be an excellent way to form... Read More

Marketing Operations Elevates Public Relations and Communications Professionals

Is your marketing department taking advantage of MOM and MRM?... Read More

Your Plan For Marketing Success

The most important, yet overlooked aspect of marketing is an... Read More

The Sweet Aroma of Highly Effective Marketing

Highly effective marketing is accomplished when your marketing materials and... Read More

Tricks of the Trade: Design your Booth for Maximum Impact

The fight for your customer's attention at a tradeshow has... Read More

Custom Lanyards - The Perfect Solution for Promotion, Branding, and Marketing

Lanyards are fast becoming the new "must have" promotional item.Events... Read More

7 Proven Tips To Market Your Cleaning Business

Marketing your cleaning business is something that you will already... Read More

Increase Your Profits Through Customer Loyalty

The job of convincing your existing customers to spend higher... Read More

Corporate Branding and Trade Shows - 8 Tips for Marketing Managers

Trade shows are part of the marketing mix and the... Read More

Create a Blueprint for Your Success

Having a strong foundation enables you to build a thriving,... Read More

Eight No Cost Ways to Market Your Business

Are you trying to promote your business with a tiny... Read More

The YOU Factor

I don't mean you, I mean the YOU that is... Read More

Does The Market Really Want It?

At the very heart of any successful marketing strategy is... Read More

Write It and They Will Come ? 5 Ways that Written Information Products Can Help You Build Your Busin

Whether it's a downloadable report available from your website, a... Read More

Direct Mail Leads - Brand Identity Guru

Direct mail can be one of the most effective tactics... Read More

Spike TV - Know Your Audience

What do Klingons, giant rubber bands, and monster trucks all... Read More

Customers: The Key To Successful Marketing

How well do you know your customers?What is the primary... Read More

The Dare-To-Be-Different In Marketing Checklist

There is a big payoff in being different. When you... Read More

Develop Your Curiosity And Increase Profits

If anyone was to ask me what my greatest strength... Read More

11 Rock Solid Techniques For Generating Product Ideas Anytime Anywhere!

Whatever business you are in, either online or offline, you've... Read More

Good News Travels Fast

This newsletter is full of opportunities staring you in the... Read More

Tradeshow Booth Cures - Knick-Knack Knockouts

Okay, we were kidding about the smoke, but not about... Read More