Keeping Marketing Simple / Ten Simple Steps

1. Business Cards

It is very important to market yourself via business cards. You should be making a conscious effort to hand out ten per day at the very least. Have them on you at all times, and keep a supply in your car just in case. When doing business with someone, don't give them just one business card, give them two, and ask them to refer someone to you.

2. Mailers and Reminders

Keep a tickler file handy on all of your customers birthdays, kids birthdays, and anniversaries. Send them a card to wish them well on their special occasion. They won't be expecting it, making them all the more appreciative, it also keeps you in their thoughts, reminding them that they know a mortgage specialist that they can refer should the topic ever arise. It also gives you a reason to send out more business cards and keep them circulating. Remember, the average home owner refinances, or purchases on average every three years, so it is important to stay in front of your customer.

3. Phone Numbers

Giving your phone number to your customer seems obvious, but it is equally important to give them your cellular phone number as well as your work number, and let them know that they can feel free to call you at any time, this will personalize the relationship you have with your customer and give them a comfort zone where they feel as though they can really trust you.

4. Become Active

Become active in local organizations and charities, here are a few examples:

? Chamber of Commerce
? Rotary
? Lions Club
? Networking Groups
? Church
? Local Youth Athletic Associations

5. Apparel

Wear your company's logo, It doesn't hurt to have a few polos or dress shirts in your wardrobe with your company logo on it for attending special events or just going out to lunch, lets face it, it's free advertising, and it shows that you take pride in the company that you work for.

6. Body Language

Your body language can speak volumes. Always smile when it's appropriate, and speak clearly and slowly so that people will understand you. Eye contact is also very important when talking to people, it lets your client know that you are very confident in what you do, and that you believe in what you are saying. It is also important to be empathetic when appropriate as well, sometimes it is better to listen than to speak. Not everybody is in the ideal situation, so it is important that you understand where they are coming from, and exactly what they will need.

7. Tag Lines

When your answer the phone, make sure you answer it in a professional manner and state your name. You can also add a tag line promoting a product or promotion. Here are a few examples.

? Hello, thank you for calling XYZ Mortgage Company, this is John Doe, how may I help you?

? Hello, thank you for calling XYZ Mortgage Company, this is John Doe, have you heard about our interest only loans?

8. Partnerships

Partner up with a few Realtors in you area, this way you can attend their open houses, this is a great way to make contacts and make people aware of all the programs you have available. Remember to be prepared with plenty of business cards and literature.

9. Product Knowledge

This is perhaps one of the most important marketing tools that you can posses. It is so important to have the ability to be able to speak off the cuff when asked about a particular product. It sends a clear message to the customer that you know what you are talking about, and the better you know the product the more confident you will be. Remember, your client is considering perhaps the biggest financial decision they will ever make, they need to trust you and believe in you! Take ten minutes out of every day to learn some of the benefits of the programs your company offers. You'll be surprised at how quickly you become an expert.

10. Show them your appreciation

Over the course of the loan process, it is fair to say that you have built a very good relationship with your customer, and like all relationships you want this one to last. Once the loan is closed, take the time to thank them by sending them something to let them know that you appreciate their business.

It could be a thank you card, or a small care package.

My suggestion would be to send them a small care package, preferably to their work place, this way, all of their fellow employees will want to know who sent it and why, this is a great way to get them talking about you, which could easily lead to lots of referrals.

Jay Conners is the owner of http://www.jconners.com, a mortgage resource center for all of your mortgage needs. He is also the owner of a mortgage lead company http://www.callprospect.com specializing in exclusive and non-exclusive leads.

---

How to Handle Jargon at Your Web Site - and Why

If you sell a technical product or service, you probably... Read More

Mission Position

Ahh, the mission statement. For some companies it simply describes... Read More

Data Map Charting for Mobile Businesses

As we study the demographic regional variations for small service... Read More

Overview on Qualitative Data Collection Techniques in International Marketing Research

This article is meant to be a brief review and... Read More

Why Instant Gratification Marketing Condemns Businesses To Losing 90% Of Their Potential Customers

Most businesses target only people "ready-to-buy". These hot prospects are... Read More

People Arent Interested in You or Your Company

Does your Web site talk about your company? Yes, I... Read More

4 Steps to Successful Offline Drawings

There are many different ways to market offline, each important... Read More

4 Sales Strategies with Your Trade Show Exhibition Booth

Trade show booths can act as an excellent source for... Read More

The 5 Musts of Marketing

For most of the small business owners I work with,... Read More

Its Not All about the Cleavage! Or is It?

Times are a changin'! More women today work outside the... Read More

4 Dynamic Marketing Tactics

Some of the simplest marketing tactics often produce the most... Read More

3 Simple Selling Tactics

The following 3 simple selling tactics produce sales by responding... Read More

Developing A Focused Marketing Strategy

You want all of your marketing messages to have a... Read More

Packaging Made Frozen TV Dinners Possible

I was saddened to hear of the passing of one... Read More

Customer Retention with a Personal Touch

Personal contact with customers is a crucial element in the... Read More

Eight Advantages of Fundraising Letters Over Other Methods

1. Personal Fundraising letters are about as personal as you... Read More

Avoid the Duds: 10 Strategies for Selecting The Perfect Speaker

Today, more than ever, the success of meetings relies heavily... Read More

Eleven Reasons Donors Stop Responding To Fundraising Letter Appeals

Donors will stop responding to your fundraising letter appeals for... Read More

15 Commandments Of Creating A Wealth Pulling Niche

Niches are like bathrooms; you never notice them until you... Read More

The Top 10 Ways to Market your Business or Professional Practice Without Networking

While focused, strategic networking is usually the most efficient way... Read More

8 Lessons in Strategic Marketing A La Daddy Daycare

I bet you thought the movie "Daddy Daycare" was a... Read More

Specialized Mailing Lists Make All the Difference

If there is one thing I can't say enough it... Read More

Business to Business Direct Mail Offers that Say Free

In direct mail, the offer is the incentive or reward... Read More

Unleash the Power of Post Cards

Direct mail marketing is essential for a business to survive.Choosing... Read More

The Future of Marketing Part 1

It used to be if you were a small business,... Read More