Marketing And Patience

"Get your positioning and your programs implemented properly, and the numbers will come. But you've got to have some patience." ? Jack Trout with Steve Rivkin

"The New Positioning. The Latest on the World's #1 Business Strategy"

One of the biggest derailers of successful marketing is the process of continually changing your marketing strategy. According to Jay Levinson, author of the Guerilla Marketing series of books, says in the book "Guerilla Advertising", that many great advertising campaigns are abandoned much to early before they have a chance to produce great results.

Understand that because consumers are bombarded by advertising images and messages constantly, they will perceive those messages and images that are consistent. You need to slowly work your way into the brain of the consumer. Bullying your way in may produce some short term results but given the way consumers think, a bullying approach will soon be dismissed and filtered out.

The key to great marketing is simplicity, focus, and patience. Continually being in the consumer's awareness with a simply message and a strong focus will yield better long term results than a complicated, bullying message that slaps the consumer alongside their frontal cortex.

Again, referencing Jay Levinson, you should consider your marketing and advertising as a conservative investment that you expect to yield big payoff over time. Marketing and advertising is not a speculative investment, in which you win or lose big.

As you develop your marketing plan, build in patience and consistency. Consumers like stability in a business and one way to build stability is a consistent marketing message that they are able to get used to seeing and processing. This type of campaign is comforting to the consumer who is used to in your face advertising being blasted at them over multiple media channels. You may not see the numbers change immediately but they will come with patience.

************************
Darrin F. Coe, MA holds a master's degree in psychology and is the operator of "The Center For Understanding Consumer Thinking" at http://www.consumer-thinking.com. His most recent special report, "The Internet Consumer Exposed" is available at http://www.consumer-thinking.com/exposed1.

< p>Contact him for consulting at coe@ris.net or 1-719-275-5907 after 5:00 PM mountain standard time.
*************************

---

How to Set Up & Organize Your Customer Mailing List For Optimum Results

Your list of customers who have previously bought from you... Read More

Packaging Trends You Cannot Overlook (Part #2)

Part #26) Food safety is becoming paramount.What this means to... Read More

The X Factor

So you've invested more time than you ever believed possible... Read More

For Market Breakthroughs, Put Timing on Your Side

In today' s marketplace, the pressure for immediate bottom-line results... Read More

Take It To The Customer

In the past, purchasing ad space was the solution to... Read More

Always On Stage - 3 Quick Tips for Trade Show Exhibitors

Do you feel uncomfortable when you're in the trade show... Read More

Plant a Seed and Watch Your Business Grow

Do you have all the business you could possibly want... Read More

Marketing Strategy - Getting the Marketing Groove

Wouldn't it be great to have a year where your... Read More

Referrals . . .The Secret Weapon

Are you getting referrals from you customers? If not, you... Read More

Writing Guarantees that Sell

"This offer is good but can you guarantee it."Why write... Read More

The Dare-To-Be-Different In Marketing Checklist

There is a big payoff in being different. When you... Read More

Online Mentorship Programs: Cash in on Your Expertise

Whether you're a former retail store owner known for your... Read More

Lack Of Business Isnt Always The Problem

When you're just starting out in business, it's a safe... Read More

Spring Cleaning: How To Do It In Your Business To Make More Room For Success

With the arrival of Spring, I decided to get outside... Read More

The Silver Bullet For Success: Revealed

Looking for the magic formula or the whiz-bang approach that... Read More

The Newest Marketing Course

Certainly the newest earth quaking event in Internet Marketing insider... Read More

The Power Of A Story

If you want your marketing to be effective, you absolutely... Read More

CD ROM Business Cards - Offline Marketing For Online Promotion

It's a great concept, - and it has a 'cool... Read More

The Top 10 Marketing Tools to Grow Your Business in 2004

Looking to grow your business? Make sure you have these... Read More

Digital Printing vs. Press Printing ? A Comparison Guide

When it comes time to print your brand identity materials,... Read More

10 Surefire Ways to Add Sizzle to Your Brochures

Businesses rely on brochures as their front line in communicating... Read More

Census Data Mapping for Small Business

When studying the demographics of an area for a business... Read More

How to Run a Successful News Release Program

Marketing public relations gives you cost effective ways to reach... Read More

Tipical Mistakes in Marketing

To prevent the risks of a promotion campaign for our... Read More

Meaning and Marketing - The Eye of the Storm

It's 1954. Yes, Mrs. Patricia Smith has been a good... Read More