Marketing with Special Reports. 5 Ways to Develop Content Your Prospects Cant Wait to Read

So you've decided to start publishing an e-newsletter, or you'd like to develop a Special Report as an added-value for your customers, or maybe you've even decided to teach a teleclass or a seminar as a way to bring prospects into your business.

So now you have to decide what you're going to write or speak about. So just how do you come up with content for your free information products that you know your prospects and customers will be interested in?

Well, you can start with looking at the knowledge you have that could truly benefit your prospects and customers. What do you know a lot about, that your customers and prospects don't? What information could you provide that could help them to improve their business, or make them happier, or show them a different way to do something, or provide them with tips on how to buy or use the product or service you provide?

The key is finding out what information your prospects and customers need or want most. Asking them is the easiest way to find out, and it is a great way to generate content for your information products.

If you have made arrangements to speak to a group, ask the person coordinating your talk if there is a way to survey the group as to their most important questions relative to your line of business. For example, if you offer Wellness Coaching Services and you are speaking to a group of corporate executives, find out what their burning questions are related to wellness.

In a corporate environment, they should be able to quickly and easily compile this information via an email sent out to all employees who have been invited to your talk. Knowing that your goal is to speak directly to their concerns, they will probably be more likely to attend as well.

When you get the results of your survey, look for common or recurring questions and focus your talk on the answers to these questions. Save any remaining questions as topics for your e-newsletter. You can use this as an incentive to get attendees to register for your e-newsletter by saying at the end of your talk "If I didn't cover your most pressing question, I invite you to register for my free e-newsletter where I will address all remaining questions."

Here are five more ways to generate ideas and content:

1) Add a page to your web site where visitors can submit questions.

You could title it "What is your most pressing question about [insert your topic of expertise here]. Make sure the page is visible and accessible from all of your web pages. Consider promoting this service throughout your web site to drive people to that page to submit a question.

2) Purchase the domain name "askYOURNAME.com" (where "YOURNAME" is your first and last name).

Publicize this web page as a service and great place for consumers to get their most pressing questions, in your subject area, answered. Registering domains is cheap, and you can always point it to a page in your existing web site if you don't want to pay additional web hosting fees.

3) Include an email address, or web page address in your e-newsletter.

Or in any other forms of regular communication. Use this email address to invite your prospects and clients to submit their questions. Odds are if one prospect or client has a question, there are many others who also have the same question.

4) Create a survey.

If you do presentations or seminars, hand out a survey at the end to find out what attendees liked best about your presentation (it's always a good idea to get feedback anyway), and to find out if there are other relevant areas they would like to see you speak on, or if they have questions they'd like answered.

5) Keep your eyes open and your customers in mind when you read trade publications, magazines or newspapers.

If you come across something you think would be of interest to your prospects and customers, share it. Is something going on in the news that is relevant to your product or service? Write about it.

In addition to using this information to drive newsletter or presentation content, you can also use it to develop articles and content for your website, or to write Special Reports, Tips Sheets, or How-To Guides.

These are all great ways to provide added value to your prospects and customers, and to give them a chance to get to know you. Consumers do business with those they know and trust. Creating relationships with your prospects and customers using free information products is a great way to develop this trust. And it's one of the cheapest, easiest and most effective ways you can market your business.

(C) Copyright 2005 Debbie LaChusa

20-year marketing veteran, consultant, author, teacher and coach Debbie LaChusa has developed The 10stepmarketing System to help small business owners successfully market their business, themselves. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com

---

Your Company Need More Marketing? Or Just Better Marketing?

Many sales problems can be solved by improved marketing. Selling... Read More

How to Turn Your Promotional Products Expense Into a Profit Center

If you use promotional products you probably already know the... Read More

How to Use Direct Response Post Card Decks as a Valuable Market Research Tool

Market research specialists have discovered a new tool which enables... Read More

Marketing is More Important Than Expertise

Being a master of your craft, skill, or talent doesn't... Read More

Survival Strategies

1. Do the moneymaking things first.For an entrepreneur, generating income... Read More

Measuring the Return on Your Direct Mail Investment

In direct mail lore, there's a rule stating that you... Read More

Getting Personal ? Innovative Marketing for Small Business Owners

The small business marketing strategy you can't afford to miss... Read More

Forward Thinkers Stay Ahead of the Curve

What is it like from a marketing perspective to be... Read More

Doing it with Class!

Doctors do it, hair dressers do it, and salespeople can... Read More

5 Great Ways to Reach Your Target Market

There are many ways to reach out and find the... Read More

Dont Use Yourself as Your Pricing Yardstick

"I wouldn't pay more than what I charge now."If you... Read More

What Does Your Logo Color Say About Your Business?

And not only your logo, but also your website, your... Read More

Eleven Reasons Donors Stop Responding To Fundraising Letter Appeals

Donors will stop responding to your fundraising letter appeals for... Read More

How to Pick a Winning Business Name

What's in a name?Think of your business name as an... Read More

5 Tips to Grow Your Business Globally

Entering into Global markets is a great way to organically... Read More

Lack Of Business Isnt Always The Problem

When you're just starting out in business, it's a safe... Read More

Corporate Gift Tips To Wow Clients & Associates

1) Know the company and their culture. Are they trendy... Read More

Peddling Your Own Wagon Through Local Exposure

In my e-book "Articles That Sell", I've shared the secret... Read More

Small Business Marketing Tip - Get Attention and Be Remembered

We live in a world of noise ? not just... Read More

Why Market to Generation X?

Generation X"--the 40 million or so people born between 1965... Read More

A Business In One Sentence

Marketing expert and author, Geoffrey Moore, has a useful fill-in-the-blank... Read More

Business to Business Direct Mail Sales Letters Need an Offer (and Heres Why)

In direct mail, the offer is the incentive or reward... Read More

Value Proposition is the Key to Success

Value proposition is treated as the standards or service that... Read More

Free or Not Free ? That is the Question

You may be in business for yourself or as a... Read More

Top 5 Design Tips to Create Eye-Catching Marketing Materials

Great graphic design looks effortless, but it requires lots of... Read More