The Most Powerful Marketing Strategy Available To Small Businesses

Most small business owners want to generate huge profits, with little effort and in the least amount of time. If you fall into this category then joint venture marketing is the fastest, easiest and most profitable way to do that.

Joint venture marketing involves two or more businesses combining their resources to work towards a common goal, and create a win-win situation for all parties involved. It's about partnering with another business to leverage on resources that your small business wouldn't otherwise have.

While it appears to be more popular with online businesses, joint venture marketing is still implemented by offline businesses, and it certainly works just as well in the offline world. In fact, one of the reasons why many industry giants like Southwest Airlines are so successful is because they implement joint ventures.

Doing joint ventures has many benefits, but I'll focus on the top seven benefits for small business owners.

Here are seven reasons why joint ventures are the most powerful marketing strategy available to any business, and why every small business should be doing joint ventures:

1. You'll pay for results only

When you place an ad or you rent names for a direct mail campaign, you still pay the publication or list broker, whether you generate responses or not. With joint ventures, you only give your joint venture partner a cut of the profits based on the sales made as a result of the joint venture. If no sale is made then your joint venture partner gets nothing. That eliminates potential losses. How's that for low-cost marketing?

2. You'll increase credibility

Your joint venture partner probably spent years building a good reputation within their industry. They therefore have influence and credibility with their clients. By partnering with them, you'll be tapping into this resource. You can piggyback on your joint venture partner's credibility and shine in their glow.

3. You'll be adding value and getting more profits

By endorsing products and services of great quality, you're creating new, hassle-free profit outlets for your small business. You'll also be offering your client base a larger variety of products and services. This means you'll be adding value to what you already offer, and increasing your profits at the same time.

4. You'll increase visibility

You'll be exposed to new markets that you may not have been able to reach on your own. I strongly believe in dominating a niche market. However, I also believe that you shouldn't throw business away when it comes from other industries/sectors that can benefit from what you have to offer, even though you may not necessarily target that market. By doing joint ventures you'll easily get introduced to other potential markets, and this will in turn increase your visibility in the market place.

5. You'll build long lasting business relationships

Through wise endorsements, you'll strengthen relationships with your clients and increase your network of business associates. This is great for future joint ventures, getting testimonials and other marketing opportunities.

6. You'll save time and money

Joint Venture marketing is a very low-cost and sometimes even no-cost strategy. This enables you to protect your cash flow. You'll save time on production and save money on operational costs by offering your clients new products and services (from your joint venture partner) that you didn't need to create yourself. You'll also slash marketing and advertising costs by sharing these costs with your joint venture partner.

7. You'll survive any economic climate

It doesn't matter if there's a downturn in the economy or whether the political climate is unstable. You'll survive all seasons and a slow economy? and even during wars, joint ventures will have you laughing all the way to the bank!

Joint ventures can mean the difference between mediocrity and millions in a small offline business and any business for that matter. Start today by doing simple, short-term joint ventures and you won't regret it.

Copyright © 2005 by Habiba Abubakar and Emprez. All rights reserved.

Note: You are welcome to republish this article as long as the resource box at the end is included fully and unaltered.

Habiba Abubakar, a.k.a. The Profit Diva, specializes in helping small business owners who are struggling to increase their client base and are tired of earning mediocre profits. The tips in this article have been excerpted from her home-study program, "Joint Venture Profits For Small Business Owners."

To learn more about this step-by-step program, and to sign up for your FREE copy of her revealing Mini eCourse, "The Easiest Way To Skyrocket Your Profits In 90 Days Or Less," visit http://www.profitdiva.com

---

A Questionnaire for Businesses

As best you can, answer the following twenty-five questions. There's... Read More

Are Keywords Destroying the Flow of Your SEO Copy?

With all the shuffling that's been seen in the search... Read More

Teaming Up Marketing and Sales

The Pitchers: SalesLet's say you have a new baseball team... Read More

How Architecture Rendering is Part of the Impact

Cartoons have gone from celluloid to digital. Movies have gone... Read More

Marketing Tips- Who Are You Competing With?

Before you can market, you need to know who you... Read More

Translation and Your International E-Commerce Strategy

Most businesses realize that they are simply a click away... Read More

Good Vibes/ Bad Vibes

Have you ever walked into a store or business and... Read More

Private Practice Marketing: 3 More Secrets I Wish I Knew When I First Started Out

Secret #4 - Get very comfortable asking for paymentOne of... Read More

Direct Mail - Dont Assume, Just Test and Track

Where to Start:Most novice marketers have definite fixed ideas about... Read More

Digital Printing vs. Press Printing ? A Comparison Guide

When it comes time to print your brand identity materials,... Read More

Mortgage Marketing - How to Earn More Business From Realtors®

Is your marketing strategy getting the results you desire?Mailing postcards,... Read More

Practice Marketing: How to Answer What Do You Do? to Increase Prospects, Publicity and Profits

"What do you do?""I'm a CPA. What do you do?""I'm... Read More

Unique Gift Items ? 3 Creative Ideas

With promotional items there are standards: t-shirts, mugs, note cubes,... Read More

Marketing Lessons From Apples iPod

Apple Computer just announced that their earnings from the last... Read More

Secret of Strategy - Part 2

How to Create Strategies That Work In Today's Markets. Of... Read More

Why Great Companies Survey: Martian Logic!

If an alien civilization from Mars was planning a friendly... Read More

Marketing Operations Elevates Public Relations and Communications Professionals

Is your marketing department taking advantage of MOM and MRM?... Read More

Your Company Need More Marketing? Or Just Better Marketing?

Many sales problems can be solved by improved marketing. Selling... Read More

Website Marketing: 10 Uncommon Bonuses That Will Help Make Your Product Hotly In Demand

Giving away free bonuses is an important website marketing secret... Read More

How to Really Get Your Customers

What Really Makes Your Postcard Mailing Successful? The biggest single... Read More

Sleigh Bells Ring...And Cash Registers, Too

During the holidays, folks everywhere shop many long hours to... Read More

Are We There Yet?

Small business marketing is not like taking a family vacation.Did... Read More

Using Business and Greeting Cards Effectively

Business cards and greeting cards almost go hand in hand... Read More

Effective Lead Generation

How to Gain your Prospective Clients' Attention and Generate the... Read More

Website Promotion Strategies For Targeted Web Site Traffic

If you're looking to drive more targeted traffic to your... Read More