Two Methods of Marketing Using Joint Ventures

Whether you're a contractor a local merchant with 150 employees, whichever, however or whatever, you've got to know how to keep your business alive during rough economic times. Anytime the cash flow in a business, large or small, starts to tighten up, the money management of that business has to be run as a "tight ship."

This is where an Honest Joint Venture will help increase, not only business sales, but strong business relationships. When things go together, they're said to be complimentary. An example of two items that might go together are flowers and baskets. If you're in the market for one of these two items, you might be in the market for the other.

You may be able to increase your business marketing efforts by combining the marketing of one of your products or services with the marketing of someone else's products or services.

There are two Methods of marketing using Joint Ventures:

External joint venture marketing- You combine your marketing with that of another business that uses a product or service that compliments your own. You both benefit from the exposure and your customers will be looking to this other business for its complimentary offering. Likewise, the other business, and their customers will look to you for their complimentary products or services. You both access each other's customer database. An example would be a cabinet maker and a hardware store that could work together.

Internal joint venture marketing- You probably offer complimentary products within your own business. If this is the case, you need to market this so potential customers will be aware that your business offers certain products or services that compliments each other. This encourages one stop shopping and also allows your business to sell one product or service on the back of the other. An example is 'computer repair store' that also sells virus protection software.

I've actually seen one business that sells a course on how to write successful marketing campaigns. The majority of their customers never find out that in addition to selling that course, they do consulting and write marketing campaigns themselves. They don't do an effective job of letting their customer base know that Those things naturally go hand-in-hand.

Another kind of internal joint venture marketing would be a combined location or common business. You can have businesses that shares a common location such as a mall or a strip mall shopping center. They can market their businesses as complimentary to each other. This can take a number of forms, but the most popular is sharing the media cost. An example would be a strip mall with a number of home improvement products or services.

You want to take advantage of this either by phone or by sending the other business a letter. You might say, "Dear Mr. or Mrs. Business Owner. Our company specializes in (or sells). We have discovered a logical tie into your business or customer base in that it . We have created a system for dramatically increasing your profits without risk, investment or even effort on your part".

Where you say, 'Mr. or Mrs., let me ask if you could generate sufficient profits to - would that interest you?' The process is relatively simple. First, we create a joint marketing plan together to consist of either (choose 1 or 2 of the following) a letter of endorsement from you, a telemarketing campaign, a seminar, workshop, sales presentation, display or design a customer/client newsletter, or a display ad. We will share the profits on a 50/50 basis etc."

You may publish this article in your ezine, newsletter on your web site as long as the byline is included and the article is included in it's entirety. I also ask that you activate any html links found in the article and in the byline. Please send a courtesy link or email where you publish to: support@multiplestreammktg.com

Copyright © 2005

Abe Cherian is the founder of Multiple Stream Media, a leading performance-based Internet advertising company dedicated in helping small businesses create online presence, brand recognition and online automation. Main company web site: http://www.multiplestreammktg.com

Abe Cherian's online automation system has helped thousands of marketers online build, manage and grow their business. Learn how it can benefit you too.

---

Key Marketing Strategy - You Need To Stay Visible!

If you want to get consistent results from your marketing,... Read More

How Can I Break Into Cliques?

Have you ever gone to a networking function and seen... Read More

Where Should I Network?

Building business relationships through networking is a great way to... Read More

Free Marketing Tips

Dumb Excuse #1"I'm not sure I want to invest any... Read More

Why Direct Mail Advertising Works And How To Lower Your Costs

I met a lady who said she received a notice... Read More

Why Market to Generation X?

Generation X"--the 40 million or so people born between 1965... Read More

Direct Mail Offers: Eight Steps to Making them Effective

Every direct mail package you drop in the mail should... Read More

Pricing Strategies in Marketing

Price is an often overlooked marketing strategy, as many tend... Read More

Devious and Deceptive Packaging

Have you read anything in the news lately about childhood... Read More

How to Add Warmth, Color & Texture to Your Advertisements

"?A powerful agent is the right word?" --Mark TwainAnd what... Read More

Marketing Messages: Your 10 Most Important Business Principles

As a self-employed professional, you have two basic strategies for... Read More

Direct Marketing ? Brand Identity Guru Tips

If your company doesn't have a direct marketing program in... Read More

Have You Sold Your Internal Customers?

You can make the sale. You know your core message.... Read More

The Marshall Plan -- Or, Customer Aftercare: How To Spend Less & Sell More

My wife likes to shop at the local Safeway. Is... Read More

Marketing Flat? Is It Your Plan or Your Vision?

60+ hour workweeks, cash flows that constantly keep you up... Read More

Creating And Maintaining A Mailing List

Starting to collect proper information to create a... Read More

Four Simple Ways to Cut Your Trade Show Marketing Budget in Half

Many times when a trade show is planned for there... Read More

10 Elements Every Direct Mail Piece Should Have

Don't want your direct mail to end up in the... Read More

The Building Blocks to Effective Marketing

The Building Blocks to Successful MarketingIt's More than Sales and... Read More

Customers: The Key To Successful Marketing

How well do you know your customers?What is the primary... Read More

One-A-Day Marketing Vitamins

Is your business growing, or are you on a plateau... Read More

Business In 2010: A New Face of Marketing

The term "internet marketing" was virtually non-existent a short 8... Read More

Mortgage Marketing - How to Find Your Niche

Ann Landers, Dr. Phil and Roger Ebert take pleasure in... Read More

Feature Your Benefits

Sales Copy? eventually every small business owner must consider what... Read More

Universal Principals That Guide Business Growth

Universal principals are those "self-evident" truths that have guided brilliant... Read More