Mail Follow up & Soft sell Calling

Mail Follow up & Soft sell Calling After Direct Mail Campaigns

Direct mail marketing is a billion dollar industry. Alone, the success rate of direct mail is less than one half of one percent. Yet, coupled with an effective outbound telemarketing program, the results of success multiply. Specialty Answering Service has devised a direct mail follow up soft sell program as the perfect companion marketing piece to one’s marketing program.

Postcard Follow up Calling

Postcards are an affordable medium of bulk mail. Companies online can print four color professional looking postcard pieces at a price that will not break the bank. With this available to so many small businesses, the need for a call center to provide support has never been more in demand. Answering Services have traditionally been there to answer the call for all types of businesses. Answering the phones for direct mail campaigns is not new territory for contact centers. In fact the inbound telemarketing aspect of direct mail and postcard campaigns has traditionally been supported by an answering service.

In today’s ultra competitive business environment, sending a postcard alone is not sufficient to maximize success. Companies have begun to couple telemarketing as companion marketing. Potentially these campaigns are tricky. The proper type of telemarketing must be implemented. Coming on too strong, might adversely affect the power of a well designed postcard. This is why the postcard follow up must be handled delicately. A mail follow up soft sell is a necessity. The soft sell approach works, especially with postcards. Receptionists are not turned off by a gentle nudge.

The Answering Service, the Soft Sell and You

The perfect equation in a successful direct mail campaign involves several key elements. First is the proper media. The materials that are being sent to prospective new clients, not only is promoting your goods or services, it is also a reflection of your company. By choosing just the right mailing piece, it sends a message an increases the response. The next, and maybe most important, step is to carefully choose the right mailing list. Materials are expensive. Postage is expensive. Do not waste precious resources by not specifically targeting your list. A good list usually means excellent results.

An answering service is the last part of the equation. An answering service can be there as an inbound agent to field all of the phone call leads that are generated by the campaign. When and answering service is in place, the results are far more successful than having voicemail field calls. An answering service can also act as an outbound call center to generate leads through the soft sell approach. Using an answering service is the way to maximize the results of any direct mail campaign.

Whether the answering service is there to handle the inbound traffic, or as a marketing aid to the mailing program, it is a necessary component. Specialty has designed many specific direct mail companion programs to aid mailing campaigns. When the mail is used for marketing, Specialty Answering Service is there to complete the puzzle.