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What is telemarketing?

What is Telemarketing

There are more than 5,000 telemarketing centers across the United States that vary in size and service offerings. Most of the telemarketing business, though, is concentrated within the 50 largest contact centers. Contact centers can be classified by location, such as offshore vs. near shore vs. onshore. They can also be categorized by brick and mortar vs. at home, as well as inbound, outbound, or mixed.

Telemarketing is ideal for a variety of business needs, including mailer follow-up, customer satisfaction surveys, account activation, customer win-backs, and cross-sell / upsell, among other uses. Since telemarketing is a form of phone sales, contact centers need to monitor and measure metrics such as talk time, call handling time, and agent idle time, adjusting procedures along the way in order to derive the maximum benefit from the campaign.

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Specialty Answering Service is a leading call center company, helping fast-growing businesses close sales and deliver amazing live customer support 24 hours a day. SAS' friendly virtual receptionists and customized call handling create an outstanding virtual office experience. There are thousands of small businesses already using our services. Try SAS for free today.

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