When you call your TV service to find out why cable is on the fritz and hear, “For Service, say ‘Service,’ or press 1,” that’s Interactive Voice Response or IVR for short.

If you’re thinking of outsourcing call handling to an answering service, or if you’re already using a call center but wondering if you selected the best service for your budget, then reading

Let’s say that you’re an equipment manufacturer with multiple products. You have a division that builds rockets, another that builds washing machines, and another that builds garage door openers. Each product has its own toll-free

What happens when you let a robot answer your phones? The simple answer is, nothing good. Even if it’s a super friendly virtual robot like Siri or Alexa, there are just some

How do you measure success at your company? By how many likes you get on Facebook? How many employees decide to jump ship or stay for the long haul? How many testimonials

Did you know that the explosive growth of smartphones and tablet PCs in the last decade resulted in 12.5 billion devices being connected to the Internet? That’s almost twice as many as

My smartphone has changed my life. As a small business owner, being able to check my email, update orders, and research companies on the go is absolutely invaluable. Unfortunately, just because my

Welcome to part 4 of our Small Business Pricing to Win series. In Parts 1, 2 and 3, we explored pricing strategies, factors that influence price, and how to decide on the right

Has this ever happened to you? You walk by the front desk at the office and find the receptionist hidden behind a magazine or glued to their iPad. The phones are ringing off the

This is part 3 of a 4-part series on the logic behind pricing your product or service to win in your respective marketplace. In Part 1, we looked at the various pricing strategies